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Proposal of Restructuralization of Company

By Radana Hlávková


This thesis deals with the analysis of two strategic business units of the company Lexmark and based on this analysis I recommend which SBU should continue in operation and which one should be closed. As a tool for recommendation I use the general company environment analysis by the MAP method, the industrial environment analysis applying Porter´s model with the ETOP method, the analysis of internal factors by the SAP method and the stakeholders analysis. I use the SWOT analysis for summarization. The first part is dedicated to the theory of strategic management. The next part is practical. I present the company Lexmark, describe the analysis and summarize the analysis results. I recommend the company restructuralization based on the analysis including the expectations of restructuralization, cost savings and cost, with focus on the critical factors and the process of restructuralization

Topics: restrukturalizace; strategic business unit; strategie; SWOT analysis; strategy; analýza okolí firmy; SWOT analýza; company environment analysis; strategická podnikatelská jednotka; restructuralization
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
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