Skip to main content
Article thumbnail
Location of Repository

Proposal of Restructuralization of Company

By Radana Hlávková

Abstract

This thesis deals with the analysis of two strategic business units of the company Lexmark and based on this analysis I recommend which SBU should continue in operation and which one should be closed. As a tool for recommendation I use the general company environment analysis by the MAP method, the industrial environment analysis applying Porter´s model with the ETOP method, the analysis of internal factors by the SAP method and the stakeholders analysis. I use the SWOT analysis for summarization. The first part is dedicated to the theory of strategic management. The next part is practical. I present the company Lexmark, describe the analysis and summarize the analysis results. I recommend the company restructuralization based on the analysis including the expectations of restructuralization, cost savings and cost, with focus on the critical factors and the process of restructuralization

Topics: restrukturalizace; strategic business unit; strategie; SWOT analysis; strategy; analýza okolí firmy; SWOT analýza; company environment analysis; strategická podnikatelská jednotka; restructuralization
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
OAI identifier: oai:invenio.nusl.cz:221605
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.nusl.cz/ntk/nusl-22... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.