Quality and competition.

Abstract

The present bachelor thesis deals with quality and it´s influence on competitiveness. This thesis consists of two parts- first part is focused on history and nowadays quality management both in the Czech Republic and word wide and it also explains the related basic terms. The main emphasis is given on the proper attitude to these issues and on the comparison of different cultures. The second part is devoted competitiveness and how to reach it by means of quality factor. Quality is divided into two sections – the inner quality of the company which can be achieved bythe system of quality (ISO standard, Kaizen, Lean production) and for the quality which the company must ensure to attract the customer, the so- called external quality (transport, design, marketing). A special subsection of the second part is a description of the company which has managed to successfully apply the system of quality into practice i.e the Japanese company Toyota