In the intention to study the theme of the rural population decreasing, the gool it aims in this research to analyse the identifying factors with the model of agricultural development of Cruz Alta/ RS region related with the decreasing rural population. Specificaly, it intended to describe the country workers that abandoned the rural zone and the agriculture, it contributing, then to the rural population decreas - ing; to analyse the socioeconomic and productive situation of the rural producer, before and after the rural zone migration; to identify and analyse which factors and in what way, besides the productive agricultural activity have contributed to the rural population decreasing. The empirical setting to the study were the 14 municipal districts from the Cruz Alta region, through the methodological crop - ping from Cored Alto Jacuí. Were performed 51 interviews with those responsible for segments in rural municipalities . The analysis of the qualitative data was fulfilled by the method of analysis of the content, so, the description of the research data presents extracts directly taken from the original annotations. The results of the research indicate that the region has reached expressive agricultural development and consequent development of other economic sectors. On the other hand, this model hasn’t developed the rural environment, because it doesn’t fundamentally of the rural population to its consolidation. The individuality of small producers and consequent search for better life condi - tions in the urban environment, the investment in the acquisition of new areas due to the need for economy of scale, the output of the youthfuls and retired elderlies to the city from their municipal district seems imply a natural process in that model of development, it having like conductor wire the elevated price of the land
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