Although entrepreneurship plays an important role on the innovation success of small enterprises, the empirical evidence on this issue is hardly to find. This current study contributes to the empirical finding of innovation success using the case of small firms in East Java. Employing factor analysis and ordinary least squared (OLS) regression, this study finds that entrepreneurship orientation is a key variable affecting innovation success in small firms. Human capital has negative impact on innovation success, while social capital is not a significant contributor on innovation. The implication of these findings closely related to the potential entrepreneurship for developing small firms to medium scales
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