Imitation has been put forward as a defining feature of memetic transmission. Since
there is currently poor evidence for imitation in non-human animals, such definitions
have been interpreted as restricting meme theory to the study of human behaviour
patterns and birdsong. We believe this is a mistake. Human capacities for imitation,
teaching and language may well account for the extraordinary diversity of human
culture compared with animal proto-cultures, but imitation is simply one mechanism of
transmitting acquired information between individuals. As long as information is
transmitted with sufficient fidelity to be replicated in the brain of the receiver, any
social learning process will do. Non-human animals may be poor imitators, but many
are excellent social learners. We argue that the meme concept can, and should, be
applied to animal cultural transmission
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