MARKETING PLAN FOR WIM BOSMAN C.E.E.B.V.

Abstract

The topic of this bachelor’s thesis was to conduct a realistic marketing plan for the commissioning company Wim Bosman C.E.E.B.V. Wim Bosman C.E.E.B.V. is a micro-company, employing four people operating in the forwarding sector. The company did not have a comprehensive and functioning marketing strategy in use, which is why this thesis was written. The goal of this thesis is to come up with recommendations for Wim Bosman C.E.E.B.V. on what kind of marketing strategy to choose that best would suit the company’s purposes. Both primary and secondary data was used to carry out the research. Secondary data was collected from books, journals and Internet sources. Based on the theory found, qualitative research was conducted by interviewing the branch manager of the commissioning company. Moreover, several discussions were held throughout the process. Also the author’s work experience in the commissioning company worked as a basis for this thesis. Descriptive and content analysis were used as methods in analyzing the data. This thesis resulted in a sound, competitive and realistic marketing strategy that will ensure Wim Bosman’s competitiveness and success in the market. Based on the research results and the author’s own conclusions, the main finding was that Wim Bosman has a big network and resources behind them and by using them together with their extensive service offering they are able to tackle the competition