Experience Economy:  the implications for marketing strategies for the Swedish travel industry

Liljenvall, Anna; Dziewiecka, Iga

oai:DiVA.org:hj-13369

Experience Economy: the implications for marketing strategies for the Swedish travel industry

Authors: Anna Liljenvall
Iga Dziewiecka
Publication date: January 1, 2010
Publisher: Högskolan i Jönköping, Internationella Handelshögskolan

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