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Economical and technological aspects of international online marketing

By Martin Vlčko

Abstract

Internet expansion opened up a new business market with a very low barrier to entry. This make online trading as very popular and competitive. The aim of this work is to describe the business on the Internet, especially the stage of promotion, campaign measurement and interpretation. The first chapter deals with the description of tools available for online promotion, technological options for the measurement and subsequent interpretation the results of business activities. The theoretic section describes the entire process on the case, prosperous and rapidly growing international company Pixmac, including detailed descriptions of setup of the analytic system, selection of promotional tools and ROI calculations for optimization and campaign settings

Topics: technologie; měření; propagace; strategie; strategy; online marketing; analyzing; advertising; measurement; vyhodnocování; technology
Publisher: Vysoká škola ekonomická v Praze
Year: 2010
OAI identifier: oai:invenio.nusl.cz:75203
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