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Branding as an important part of marketing strategy

By N.M. Gaityna

Abstract

The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3497

Topics: брендинг, branding, marketing strategy, маркетинговая стратегия, маркетингова стратегія
Publisher: Сумський державний університет
Year: 2014
OAI identifier: oai:essuir.sumdu.edu.ua:123456789/34978
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