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SOCIAL MEDIA AND JOURNALISM: WHAT WORKS BEST AND WHY IT MATTERS

By Sue Burzynski Bullard

Abstract

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction

Topics: News, social media, engagement, journalism, newspapers, broadcast, Facebook, Twitter, Communication Technology and New Media, Journalism Studies, Social Media
Publisher: DigitalCommons@University of Nebraska - Lincoln
Year: 2013
OAI identifier: oai:digitalcommons.unl.edu:journalismfacpub-1076
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