Skip to main content
Article thumbnail
Location of Repository

The empirical link between the internet, firm-specific characteristics, market characteristics, export marketing strategy and performance

By Vinh N Lu and Craig C Julian


This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. The findings indicate that when the Internet was used for communication and to provide the firm with a competitive advantage it had a significant impact on the export marketing performance of the export market ventures in the sample. Firm-specific characteristics and export marketing strategy also had a significant impact on export marketing performance

Topics: Business, Communication Technology and New Media, International Business, Marketing, Technology and Innovation
Publisher: ePublications@SCU
Year: 2007
OAI identifier:
Provided by: ePublications@SCU
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.