Over the past few years online social networks have become one of the most popular applications on the Internet. Naturally, social media is attracting a significant attention from researchers probing its educational applicability. Online social networking services (SNS) offer a straightforward way to connect people and support information sharing and communication. University students are often ahead of the rest in the adoption of new technologies, and according to (Quan-Haase, 2007) their communication networks tend to be dense and multilayered. Extant literature abounds with evidence of business opportunities (e.g. Aldrich & Kim, 2007) and educational use (e.g. Mastrodicasa,2008) of social networks. However, very little research attention has been paid towards a systematic adoption of SNS throughout the complete student lifecycle . With the aim of achieving higher levels of success in learning as well as improving their career prospects.\ud \ud This study investigates the use of social media by business students. KU business students and students from four international HE institutions in Europe, including Russia and Greece, have participated in the study. Social media has the potential of providing an easy-to use platform to connect students throughout their entire lifecycle from aspiration rising, enrolment, learning and teaching leading on to employment, alumni communication and life-long learning. This is especially important as the stages of employability management and life-long learning take a centre stage in managing student expectations and influencing their decision of taking up places at which university
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