Giant Hypennarket is one of main player in consumer good retailing industry in Indonesia. Changing environtment and increasing competition pressure have put the finn in a need of marketing strategy adjustment in order to retain the existing and to gain new market segments. This study presented steps taken in developming a new marketing strategy plan based on study of consume(s preference and enterprise perfonnace analysiS. A new marketing mix, has been developed based on consumer preference and enterprise perfonnance studies. The study has been focused on sea food and fish products of the retailer. Objectives of the studies are to Identify dominant marketing variables of the finn that best meet consumer preferences and to fonnulate new or adjusted marketing mix that best fits the business environment and Challenges. The development of new marketing mix began by conducting consumer preference study in whichconsumers are requested to expresses their impression and evaluation on existing Giant marketing strategy. In the same manner, intemal officers of Giant hypennarket having direct responsibility in marketing have been asked to give their self evaluation on their own marketing strategy. In both studies, elements of Giant marketing mix, the so called 7 P's, were. evaluated. Empirical data has been drawn by using survey and interview techniques. Sample respondents representing consumers have been selected by applying purposive sampling methods. Questionnaires were developed to catch consumer preferences, consumer evaluation and suggestions on the existing marketing mix. The data has then been analyzed by applying descriptive statistics methods. Seven marketing variables of Giant Hypennarket being analyzed are product mix, price mix, place mix, promotion mix, process mix, people mix and physical evidence. These variables have been evaluated by both intemal management and consumers. New marketing mix is then developed based ~n the outcome of the analysis. It is indicated that Giant Hypermarket has applied the 7 Ps of the marketing mix adequately consistent. Four of the seven variables (product, price, promotion, people, and physical evidence) have been deemed appropriate, while the others have been deemed good. However, one element of promotion mix, namely public relation have been deemed poor by consumes. Evaluation by intemal management of the firm has put marketing variables to be significant factors for the success of the retailer. The analysis has revealed that two marketing variables, product mix and promotin mix are relatively more important than the others; Cosequently, these variables need to be put in priority in the firm marketing program. It is recommended, that (1) as a part product mix, the firm to put more care in sorting process to ensure quality, to intensify physical check up on the products, to use appropriate packing materials and to make up packing design. (2) In promotion mix, Giant Hypermarket is suggested to keep using and diversify the existing media to increase publication. In particular, the firm is suggested to increase the frequencies of sales promotion and public relation.

Giant Hypennarket is one of main player in consumer good retailing industry in Indonesia. Changing environtment and increasing competition pressure have put the finn in a need of marketing strategy adjustment in order to retain the existing and to gain new market segments. This study presented steps taken in developming a new marketing strategy plan based on study of consume(s preference and enterprise perfonnace analysiS. A new marketing mix, has been developed based on consumer preference and enterprise perfonnance studies. The study has been focused on sea food and fish products of the retailer. Objectives of the studies are to Identify dominant marketing variables of the finn that best meet consumer preferences and to fonnulate new or adjusted marketing mix that best fits the business environment and Challenges. The development of new marketing mix began by conducting consumer preference study in whichconsumers are requested to expresses their impression and evaluation on existing Giant marketing strategy. In the same manner, intemal officers of Giant hypennarket having direct responsibility in marketing have been asked to give their self evaluation on their own marketing strategy. In both studies, elements of Giant marketing mix, the so called 7 P's, were. evaluated. Empirical data has been drawn by using survey and interview techniques. Sample respondents representing consumers have been selected by applying purposive sampling methods. Questionnaires were developed to catch consumer preferences, consumer evaluation and suggestions on the existing marketing mix. The data has then been analyzed by applying descriptive statistics methods. Seven marketing variables of Giant Hypennarket being analyzed are product mix, price mix, place mix, promotion mix, process mix, people mix and physical evidence. These variables have been evaluated by both intemal management and consumers. New marketing mix is then developed based ~n the outcome of the analysis. It is indicated that Giant Hypermarket has applied the 7 Ps of the marketing mix adequately consistent. Four of the seven variables (product, price, promotion, people, and physical evidence) have been deemed appropriate, while the others have been deemed good. However, one element of promotion mix, namely public relation have been deemed poor by consumes. Evaluation by intemal management of the firm has put marketing variables to be significant factors for the success of the retailer. The analysis has revealed that two marketing variables, product mix and promotin mix are relatively more important than the others; Cosequently, these variables need to be put in priority in the firm marketing program. It is recommended, that (1) as a part product mix, the firm to put more care in sorting process to ensure quality, to intensify physical check up on the products, to use appropriate packing materials and to make up packing design. (2) In promotion mix, Giant Hypermarket is suggested to keep using and diversify the existing media to increase publication. In particular, the firm is suggested to increase the frequencies of sales promotion and public relation

Perencanaan Program Penyuluhan Perikanan di Desa Anturan, Buleleng, Bali

Program planning Is a crucial thing to be designed in order to provide a basic foundation for running an activity and to assess the progress of the job. A well designed program planning will play an Important role In providing a framework to the Implementation stage of the program. Extension as a non formal education conducted In the fisheries communities has an objective to help people to help themselves In terms of Improvement of the quality of life including better livelihoods, better business and better social environment. To achieve this objective, It Is clear that a strategic planning for the Improvement community should be established. People work with the community, such as extension workers, lecturers, researchers, trainers and non govermental organisation should have a holistic view about how should a program planning be constructed to face and to solve the complex Issue of fisheries community development

Efektivitas Komunikasi Iklan Televisi dan Pengaruhnya terhadap Pembelian Produk Perikanan oleh Ibu Rumah Tangga di Kelurahan Lubang Buaya, Kecamatan Cipayung, Jakarta Timur

Advertisement of fisheries products that showed on television constitute as communication tool among producers and consumers of its product. Housewifes are purchasers of some family's products. Housewifes have opportunity to access information and advertisement from television. Thus, it is crucial to assess the effectivity of the advertisement communication.The purposes of this research are 1) to identify the characteristics .of household's mothers in Kelurahan Lubang Buaya that related to decision of purchasing of fisheries products, 2) to identify the effectivity of advertisement communication by television for fisheries products includes: agar-agar powder with a trademark Swallow Globe, jelly powder with a trademark Nutrijell, jelly with a trademark Okky Jelly, Sardine canned with a trademark ABC, Fried Mackarel with a trademark Gaga, and 3) to found out the correlation of the effectivity of advertisement communication and the decision purchasing of fisheries products.The results of this research indicate that characteristics of households mother in Kelurahan Lubang Buaya are vary. The increasingly score of effectivity of advertisement communication having potency as more effective advertisement. The first rating of the effectivity of advertisement communication is agar-agar powder with a trademark Swallow Globe. The second is jelly powder with brand Nutrijell. The third is Fried Mackarel with brand Gaga. The fourth is Sardine canned with brand ABC and the fifth is jelly with a brand Okky Jelly. The statistical analysis indicate that the correlation between the effectivity (of advertisement communication and the purchasment decision for jelly powder with a brand Nutrijell is not significant at 98 % level of significance. However the correlation are Significant at 98 % level of sigficance for agar-agar powder with a trademark Swallow Globe, jelly with a trademark swallow Okky Jelly, Sardine canned with a trademark ABC and Fried Mackarel with a trademark Gaga

The purpose of this rese8fCh were to know about fisheries commen;e condition at Batang Regency, especially at the target area of this program. And also analyze about income differences between fish sellers and fish processors who receives and unreceives funds donations from PEMP programs. This research was held at Kelurahan Proyonanggan Utara, Desa Klidang Lor, Batang District and Desa Ujung Negoro, Tulis District from December 2002 - February 2003. The method of this research was descriptive method which concern on a case study. The samples were obtained by proportional stratified random sampling. The stratification classified based on their commen;e scale were small, medium, and big scale. To analize data used Wilcoxon Sum Quadrate test with quare" test 0,05.' The result showed that the condition of fisheries commen;e at the target area of this programs have potency to enlarge. This based on fisheries total production data that increase from 2000- 2001 and much people in the target area who still depend their live from fisheries sector. Income of fish sellerslfish piocessors who receives and unreceives funds donations from PEMP programs at small scale showed that was totally different. At medium scale both of groups income's were not different. And also at the big scale gaven the same Iftsult with medium scale, it were not different.

The purpose of this rese8fCh were to know about fisheries commen;e condition at Batang Regency, especially at the target area of this program. And also analyze about income differences between fish sellers and fish processors who receives and unreceives funds donations from PEMP programs. This research was held at Kelurahan Proyonanggan Utara, Desa Klidang Lor, Batang District and Desa Ujung Negoro, Tulis District from December 2002 - February 2003.   The method of this research was descriptive method which concern on a case study. The samples were obtained by proportional stratified random sampling. The stratification classified based on their commen;e scale were small, medium, and big scale. To analize data used Wilcoxon Sum Quadrate test with quare" test 0,05.'   The result showed that the condition of fisheries commen;e at the target area of this programs have potency to enlarge. This based on fisheries total production data that increase from 2000- 2001 and much people in the target area who still depend their live from fisheries sector. Income of fish sellerslfish piocessors who receives and unreceives funds donations from PEMP programs at small scale showed that was totally different. At medium scale both of groups income's were not different. And also at the big scale gaven the same Iftsult with medium scale, it were not different

Invesment Assessement on Small Scale Shrimp Fishing Industry for Shrimp Resource Management At North Cirebon and Surrounding Fishing Area, West Java

oai:ojs.journal.ipb.ac.id:article/2409Two main issues: - sustainability of shrimp fishing area at North Cirebon and surrounding area and - feasibility of various fishing units were analyzed with the application of bioeconomic model and invesment analysis. It was evident from bioeconomic point of view that exploitation level of shrimp resource in the study area has come to overfishing condition. The implication is that fishing effort on shrimp should be corrected. The correction should not be based solely on biological consideration but also on the financial/invesment assessment

The existence of a tour object is affected by the amount of the incoming visitor. Sea World Indonesia as one of the wisata aquatik objects in Indonesia also has to be able to see visitors as a detennining factor and as a main priority. It means without the visitors, the existence of the tour object means nothing. Therefore the best service and the adequate medium in enjoying Sea World Indonesia deserve an attention from the company it self. This research is aimed to identify any kinds of attribute that satisfied the visitors, how big is the satisfaction level of the visitors and the priorities that must be conducted by the company. The research method used in this research is a case study with the visitors of Sea World of Indonesia as the set of the case and, the visitor's satisfaction level Sea World Indonesia as the object researched. The validity test and reliabilities test is done to see the validity and the reliability of the questioner as a main instrument of a data intake. Data analyze method used is Descriptive Analysis, Cochran Q Test Analysis, Importance and Pelformance Analysis. Result of the research showed that there are fourteen attributes that is capable to give satisfaction to the visitors which is; the diversity of the sea aquarium attritiute, the diversity of the freshwater aquarium, the main aquarium, the dugong aquarium, the touch pool, the nameplate of each species, the incoming ticket price, the sanitation of the location, the freshness of the location, the security of the location, the security officer, the toilet, the parking area and the access to the location, The incoming ticket price attribute, the divefsity of the freshwater aquarium and the parking area gives a low satisfaction. The attribute of sea aquarium diversity, the main aquarium, the species nameplate, the freshness of the location, the toilet and the access to the location showed medium satisfaction level The dugong aquarium attribute, the touch pool, the sanitation of the location, the security of the location and the security officer have given high satisfaction for the visitors of Sea World Indonesia.

The existence of a tour object is affected by the amount of the incoming visitor. Sea World Indonesia as one of the wisata aquatik objects in Indonesia also has to be able to see visitors as a detennining factor and as a main priority. It means without the visitors, the existence of the tour object means nothing. Therefore the best service and the adequate medium in enjoying Sea World Indonesia deserve an attention from the company it self. This research is aimed to identify any kinds of attribute that satisfied the visitors, how big is the satisfaction level of the visitors and the priorities that must be conducted by the company. The research method used in this research is a case study with the visitors of Sea World of Indonesia as the set of the case and, the visitor's satisfaction level Sea World Indonesia as the object researched.   The validity test and reliabilities test is done to see the validity and the reliability of the questioner as a main instrument of a data intake. Data analyze method used is Descriptive Analysis, Cochran Q Test Analysis, Importance and Pelformance Analysis. Result of the research showed that there are fourteen attributes that is capable to give satisfaction to the visitors which is; the diversity of the sea aquarium attritiute, the diversity of the freshwater aquarium, the main aquarium, the dugong aquarium, the touch pool, the nameplate of each species, the incoming ticket price, the sanitation of the location, the freshness of the location, the security of the location, the security officer, the toilet, the parking area and the access to the location, The incoming ticket price attribute, the divefsity of the freshwater aquarium and the parking area gives a low satisfaction. The attribute of sea aquarium diversity, the main aquarium, the species nameplate, the freshness of the location, the toilet and the access to the location showed medium satisfaction level The dugong aquarium attribute, the touch pool, the sanitation of the location, the security of the location and the security officer have given high satisfaction for the visitors of Sea World Indonesia

Nilai Tambah Produk Olahan Perikanan pada Industri Perikanan Tradisional di DKI Jakarta

In general, value added could describe some aspects, especially production and marketing aspects like supply of resources (as raw material in processing activity), number of employees, price of products, and trend of consumer behavior. In more specific, counting value added also related to the margin and the remuneration of employees.The method used in this research is survey. Purposive sampling technique is utilized in sampling method. Research was conducted by using the primary data from the processors and traders of traditional processing of fisheries products in Kelurahan Muara Angke and Kelurahan Pluit. The secondary data used in this research are statistical reports and yearly reports of Oinas Perikanan OKI Jakarta.The objectives of this research are 1) to examine the value added of traditional processed of fisheries products in OKI Jakarta, 2) to examine the implication of value added of traditional processed of fisheries products.This research shows that the 9 traditional processed of fisheries products have differentiation in amount of added value. Salting of kakap and tanning of skin of pari are two kinds of traditional processing of fisheries products that have bigger amount ofadded value. Added value of Salting of kakap is Rp 12854.48 and tanning of skin of pari have an added value Rp 8 919.44. Other traditional processed of fisheries productshave an added value less then Rp 4000.00

Rational expectation of all company is to gain maximum profit, as Wirontono Baru Company do. It is a company which is expert in a shrimp freezing. In its output, the company is facing an obstacle i.e. raw material avaibility, job shift employee, coldstorage capacity and freezing machine capacity. Nevertheless, maximum profit is still primary purpose achieved by a company. Optimalization shows that production is not reaching an optimal condition yet. This is shown by a differences between actual profit and optimalization result profit. If company produces with an optimum combination of result, then it will get an addition profit as Rp 2.633.481.200,00. This dual analysis shows that several resources is not used yet, optimally. Sensitivity of analysis shown that range of optimality of destination function and right hand side range are wide.

Rational expectation of all company is to gain maximum profit, as Wirontono Baru Company do. It is a company which is expert in a shrimp freezing. In its output, the company is facing an obstacle i.e. raw material avaibility, job shift employee, coldstorage capacity and freezing machine capacity. Nevertheless, maximum profit is still primary purpose achieved by a company. Optimalization shows that production is not reaching an optimal condition yet. This is shown by a differences between actual profit and optimalization result profit. If company produces with an optimum combination of result, then it will get an addition profit as Rp 2.633.481.200,00. This dual analysis shows that several resources is not used yet, optimally. Sensitivity of analysis shown that range of optimality of destination function and right hand side range are wide.

Strategi Pemasaran Ekspor Ikan Tuna Beku (Studi Kasus di PT Danaumatano Persada Raya Jakarta)

The research was conducted to examine the marketing strategic to find the alternatif solution that can be applied to solve the problem. The reserch to catod at PT Danaumatano Persada Raya Jakarta.The method is case study, with SWOT analysis to solve the problem.The result of SWOT  analysis indicated that strategic were:SW : new market segmen, develop the product and new market.ST : market research, resuorse efficiency and training of the human resourcesWO : recruitment of the marketing expert, human resurc e efficiency and promotion.WT : basic price selling and market breakthrough.The altematif strategic : to develop the new market, resource efficiency recruitment of the marketing expert and market breakthrough

Peranan Subsektor Perikanan dalam Perekonomian Wilayah Jawa Barat

One of the criteria in deciding the priority of a regional economic development is the level of linkage (back\&lard and forward linKage) of a given sector and the level of multiplier effect of income and employment. The objective of this study is to investigate the role of fishery subsektor in economic regional of West Java, the level of linkage with the other sectors an the level of income and employment multiplier effect.Data showed that the contribution o( fishery subsector to PORB of West Java is relatively small, namely 1,08% in 1988 and 1,17% in 1993. At tha sama period fishery subsector contributed 1,93% and than decreasing until 1,89% for available employment in West Java.The result of study with input-output (1-0) model showed that linkage of fishery subsector is relatively low, except inland fishery sector had backward linkage is relavely high. Inland fishery sector have the income multiplier effect is relatively high, Whereas marine fishery and salted-fish and dried-fish bussiness is low. Generally, fishery subsector have the employment muttiplier is relatively low. Regarding the potention of fishery is relatively big, whereas the level of its exploitation have not been optimal, so fishery subsector is important to be a priority in regional economic development in West Java. And so, in order that the level of linkage of fishery subsector is relatively high, it is important to grow fisheriesagroindustries in West Java