Terpaan Iklan Digital, Word Of Mouth dan Komunikasi Pemasaran Interaktif pada Keputusan Pembelian Produk Perawatan Tubuh

Media Social Instagram turn marketing communication into interactive. On theother hand conventional approaches such as word of mouth are still used to drivepurchasing decisions. The study discusses four main concepts namely exposure toadvertising on social media, word of mouth, and interactive marketing communication asindependent variables. While the purchase decision as the dependent variable. The articleaims to describe the influence between advertising exposure, word of mouth andinteractive marketing communication on purchasing decisions in the context of body careproducts and services. This study collects data through online surveys. Respondents (n =100) come from Instagram account followers @thecliniccipete and are chosen based onmembership or have made a previous purchase. Data analysis used univariate analysisfor demographic data and bivariate analysis for variables. Bivariate analysis uses simple linear regression to test three hypotheses. The result of regression test shows thatstatistically all hypotheses have an influence on purchasing decisions with different levelsof influence strength. Ad exposure and word of mouth variables show a strong influenceon purchasing decisions. However, interactive marketing communication shows amoderate influence on purchasing decisions. Based on the three hypotheses known wordof mouth is the most powerful variable that explains purchasing decisions in the contextof body care products and services. Sosial media Instagram mengubah komunikasi pemasaran menjadi interaktif. Disisi lain pendekatan konvensional seperti word of mouth masih digunakan untukmendorong keputusan pembelian. Penelitian membahas empat konsep utama yaituterpaan iklan di media sosial, word of mouth, dan komunikasi pemasaran interaktifsebagai variabel independent. Sedangkan keputusan pembelian sebagai variabeldependen. Artikel bertujuan untuk mendeskripsikan pengaruh antara terpaan iklan, wordof mouth dan komunikasi pemasaran interaktif terhadap keputusan pembelian dalamkonteks produk dan jasa perawatan tubuh. Penelitian mengumpulkan data melalui surveisecara online. Responden (n = 100) berasal dari follower akun Instagram@thecliniccipete dan dipilih berdasarkan keanggotaan atau pernah melakukanpembelian sebelumnya. Analisis data menggunakan analisis univariat untuk datademografi dan analisis bivariat untuk variabel. Analisis bivariat menggunakan regresilinear sederhana untuk menguji tiga hipotesis. Hasil uji regresi menunjukkan secarastatistik seluruh hipotesis memiliki pengaruh terhadap keputusan pembelian dengantingkat kekuatan pengaruh yang berbeda-beda. Variabel terpaan iklan dan word ofmouth menunjukkan berpengaruh kuat terhadap keputusan pembelian. Namunkomunikasi pemasaran interaktif menunjukkan pengaruh moderat terhadap keputusanpembelian. Berdasarkan ketiga hipotesis tersebut diketahui word of mouth merupakanvariabel paling kuat yang menjelaskan keputusan pembelian dalam konteks produk danjasa perawatan tubuh

Kampanye Lingkungan Hidup Forum Komunitas Hijau dalam Pelestarian Alam di Kota Banjarmasin

Waste management and greening are noteworthy problems in Banjarmasin rivercity. The purpose of this study was to determine the implementation of “ForumKomunitas Hijau” (FKH) Environmental Campaign in Nature Conservation inBanjarmasin City. This research uses a descriptive qualitative approach. Data collectiontechniques using semi-structured interviews, documentation, library research, with dataanalysis techniques such as CAQDAS. The results showed that the FKH environmentalcampaign took the form of problem analysis, audience analysis, assigning media,selecting media, developing messages, producing media, implementing programs,monitoring, and evaluating. They use banners, shirts, and facebook groups, usingIndonesian and Banjar languages.Pengelolaan sampah dan penghijauan merupakan masalah yang patutdiperhatikan di kota sungai Banjarmasin. Tujuan Penelitian ini untuk mengetahuiimplementasi Kampanye Lingkungan Hidup Forum Komunitas Hijau (FKH) dalampelestarian alam di Kota Banjarmasin. Penelitian ini menggunakan pendekatan deskriptifkualitatif. Teknik pengumpulan data menggunakan wawancara semi terstruktur,dokumentasi, studi pustaka, dengan teknik analisis data berupa CAQDAS. Hasilpenelitian menunjukan bahwa kampanye lingkungan FKH berupa analisis masalah,analisis khalayak, penetapan media, pemilihan media, pengembangan pesan, produksimedia, pelaksanaan program, pengawasan, dan evaluasi. Media yang digunakan berupaspanduk, kaos, dan grup facebook, dengan bahasa Indonesia dan Banjar

Resolusi Konflik Sosial melalui Pendekatan Komunikasi di Lingkungan Monjok dan Karang Taliwang Kota Mataram

The conflict is one of the phenomena that occurs as part of the dynamics of thecommunity. Among the social conflict that rooted strongly in the community of the city ofMataram was the conflict Monjok and Karang Taliwang. Therefore, this research aims toknow the background of the occurrence of social conflict, the impact of conflict on thelives of communities and communications in an effort to approach conflict resolution inan environment of Monjok and Karang Taliwang. This research uses a qualitativedescriptive method, data obtained through interviews, observation and documentation.The analysis used was the reduction of the data, the presentation of data, and thewithdrawal of the conclusion. To test the validity of the data, the researchers conductingthe study, extra time triangulation of methods and sources, and the associatedexamination. The results obtained in this study are a conflict that occurs between thecitizens of Monjok and Karang Taliwang triggered by the removal of the trash containerby Karang Taliwang minimal coordination and dissemination so as to trigger the action of the destruction caused by the citizens Monjok. Another trigger is a young man's disputeand the existence of a third party that provokes the situation for transferability. So, theimpact on the conflict; psychological society, communication, economic impact andstalled social impact. Therefore, some approaches used in handling the conflict approachis communication through Consolas, the communication approach through negotiationsor deliberations, approach to communication through mediation and communicationapproaches involving stakeholders.Konflik adalah salah satu fenomena yang terjadi sebagai bagian dari dinamikamasyarakat. Di antara konflik sosial yang mengakar kuat di komunitas kota Mataramadalah konflik Monjok dan Karang Taliwang. Oleh karena itu, penelitian ini bertujuanuntuk mengetahui latar belakang terjadinya konflik sosial, dampak konflik terhadapkehidupan masyarakat dan komunikasi dalam upaya mendekati penyelesaian konflik dilingkungan Monjok dan Karang Taliwang. Penelitian ini menggunakan metode deskriptifkualitatif, data diperoleh melalui wawancara, observasi dan dokumentasi. Analisis yangdigunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan. Untukmenguji validitas data, para peneliti melakukan penelitian, triangulasi waktu ekstrametode dan sumber, dan pemeriksaan terkait. Hasil yang diperoleh dalam penelitian iniadalah konflik yang terjadi antara warga Monjok dan Karang Taliwang yang dipicu olehpemindahan tempat sampah oleh Karang Taliwang yang minim koordinasi dandiseminasi sehingga memicu aksi perusakan yang disebabkan oleh warga Monjok.Pemicu lainnya adalah perselisihan seorang pemuda dan keberadaan pihak ketiga yangmemicu situasi untuk transferabilitas. Jadi, dampaknya pada konflik; masyarakatpsikologis, komunikasi, dampak ekonomi dan dampak sosial terhenti. Oleh karena itu,beberapa pendekatan yang digunakan dalam menangani pendekatan konflik adalahkomunikasi melalui Consolas, pendekatan komunikasi melalui negosiasi ataumusyawarah, pendekatan komunikasi melalui mediasi dan pendekatan komunikasi yangmelibatkan para pemangku kepentingan

ANALISIS HUBUNGAN FUNGSIONAL JUMLAH MASYARAKAT MUSLIM DAN PEMBANGUNAN MASJID/MUSHOLAH DI SULAWESI SELATAN

Today the Muslim community is vying to establish a mosque / musholah. Because now the mosque / musholah not only used as a place of worship for Muslims. But also as a place of deliberation, a place to improve the intelligence and knowledge of the Muslims and the development and development of cadres of the leaders of the ummah.The type of this research is quantitativeand research method are correlation and regression analysis.Correlation analysis is used to test the significance and the relation between variables of Muslim population and mosque building. Meanwhile, regression analysis aims to determine the significance of the influence of Muslim population on building mosques in South Sulawesi Province. The results of this research indicate that the functional relationship between the number of Muslim population and the number of mosque buildings in South Sulawesi Province in 2015 is a positive linear pattern, the higher the Muslim population the higher the number of mosque buildings. Based on the results of correlation analysis obtained correlation coefficient between variables is strong that is 0.894 and significantly correlated. Meanwhile, based on regression analysis, it is found that there is significant influence between population and mosque building in South Sulawesi Province in 2015

PENERAPAN PENDEKATAN KONSELING RASIONAL EMOTIF TERHADAP PENINGKATAN MOTIVASI BELAJAR SISWA DI MA DDI KAB. PANGKEP

The purpose of this research is to recognize the difference of students' learning motivation in taking mathematics lesson before and after the application of Emotive Rational Counseling. This research includes quantitative research. Sample of the research was 30 students. It was selected by purposive sampling technique. Data was collected by questionnaire. It was then analyzed using descriptive statistical analysis and t-test. The result of this research obtained an experimental subject before taking Emotive Rational counseling of which average value was equal to 61,03. It indicates that the level of student's motivation to participate in math lesson is in low category. After the treatment of Emotive Rational counseling, it obtained an average result of 82.86. It denotes that the students' motivation level is in high category. From the t-test it obtained the value of tcount of 14.620, while the ttable value at the level of significance is 5 percent with dk = 29 of 2.045. It states that the research hypothesis was accepted

PENGARUH ORANG TUA TUNGGAL TERHADAP PEMBENTUKAN SIKAP ANAK DI DESA BONE-BONE KECAMATAN BARAKA KABUPATEN ENREKANG

In every life someone will always be in touch with family. The family is a group that identifies themselves from its members consisting of two or more individuals, whether it is blood relations or legally, but functions in such a way that they consider themselves as family. It's different with single parent families, where there is only one parent, both father and mother. Family care patterns applied by parents in educating children are several ways: authoritarian parenting, muscle-loving parenting, democratic parenting, and caring patterns. The purpose of this study was to determine the influence of single parents on the formation of children's attitudes in Bone-Bone Village, Baraka District, Enrekang Regency. This research is a type of quantitative research that examines the relationship of two variables. The number of samples in this study amounted to 28 people using saturated sampling techniques. The data collection techniques used were questionnaires and documentation. The data analysis technique used is to create a helper table, simple regression analysis, find the Syx value, regression b (Sb) and determine the value of the T test. The results of this study indicate that (1) the care of single parents is in a pretty good category, namely: the average score of 36 which is located in the interval / qualification 39-35 is proven by analyzing the results of questionnaires from 28 respondents, the value of the range of variables X divided by the number of classes variable X. (2) the formation of children's attitudes in Bone-Bone Village, Baraka District, Enrekang Regency is in a pretty good category, namely: an average score of 45 which is located in the 48-45 interval / qualification as evidenced by analyzing the questionnaire of 28 respondents namely the range value variable Y is divided by the number of classes of variable Y. If the value of variable X is higher then the value of variable Y will also be higher. The dominant parenting pattern in this study is authoritative parenting, where care is high in demand and acceptance is also high. (3) Operant Conditioning and Social Learning Theory is very effective in forming children's attitudes. Where this theory is based on habituation and imitation of the environment. The results of the analysis on simple regression statistical tests, namely the t test, obtained the hypothesis test results that that t count (t0)> from 15.33 t table is 2.05. (15,33> 2,05). Thus, H_odi reject and H_adi accept, thus it can be concluded that there is a single parent influence on the formation of children's attitudes in Bone-Bone Village, Baraka District, Enrekang Regency

MEMPERBAIKI DISTORSI PERSEPSI INTERPERSONAL

Perception refers to the process by which we are aware of the stimulus that is about the sensory device and takes place at three stages: the stimulus of the sense device occurs, the stimulus is arranged, the stimulus is interpreted and evaluated. Perception distortion often occurs because the level of sensory accuracy has potential obstacles such as narrow thinking, stereotypes, and lack of cultural sensitivity. Performing perceptions of others is also complicated by the dynamic nature of humans in providing verbal and non-verbal clues. Perception has an influence on the quality of communication, because perception is an evaluation of information received and the basis in the process of establishing messages and relationships. Therefore, the improvement of perception accuracy can be done through (1) improving interpersonal attractiveness (2) communication style implementation in reducing uncertainty, (3) attribution process, (4) performing interpersonal confirmation

EFEKTIVITAS PELAYANAN PSIKOLOGIS TERHADAP LANJUT USIA (Studi Kasus Pada UPTD Pusat Pelayanan Sosial Lanjut Usia Mappakasunggu Parepare)

This research is qualitative descriptive by conducting interviews, observing and documenting to produce descriptive data in the form of words, written, or oral, and observed behavior. The results showed that 1) the elderly background had a glorious period of employment status as soldiers, civil servants and field tennis athletes, but with neglected and vulnerable conditions they experienced so they could prevent their psychological state. 2) Forms of services used in psychological services in the elderly in the form of group counseling and therapy with spiritual guidance which is a process carried out through Islamic psychotherapy, and mental fitness therapy and skill guidance. 3) The effectiveness of psychological services is said to be effective seeing from the effectiveness theory which shows the success in terms of achieving the target actions which are determined by meeting the needs of abraham maslow needs with the results that the elderly feel more secure and comfortable with holding consultations every day, feeling more cared for by mentoring from the coach who always visit their guesthouse, feel more self-respect because they are still able to do gymnastic activities and skill guidance, and with spiritual guidance can give them inner peace and bring closer to Allah SWT. Thus, it can be concluded that the effectiveness of psychological services in the UPTD of the elderly social service center, while waiting for Parepare to be effective, has seen from the benchmark of the theory of effectiveness and the fulfillment of elderly needs that they feel more comfortable in their homes than in their own homes. However, it is still less effective when viewed in terms of group consultation and therapy room facilities, as well as limited therapeutic equipment

EFEKTIVITAS KETERAMPILAN KOMUNIKASI KONSELOR TERHADAP KETERBUKAAN DIRI SISWA DI SMA NEGERI 3 PAREPARE

This study examines the effectiveness of counselor communication on the self-disclosure of students in SMA Negeri 3 Parepare. Counselors in high schools get a clear role and position or place, where counselors as a component of student support services (student support services) to help the development of personal, social, career, and academic aspects of students through guidance and counseling programs to students in plan (individual student planning), responsive service delivery and system development (system support). Therefore, counselors are highly required to have effective communication skills to support counseling, so counseling communication skills can make students open themselves. This type of research is descriptive qualitative using observation, interview, and documentation methods. The subject in this study was the BK teacher of SMA Negeri 3 Parepare as the school counselor using data analysis techniques namely interpretation data analysis techniques and triangulation analysis techniques. The results of this study indicate that the stages of counseling can be seen based on the stages of effective communication conducted by counselors, including; 1) Fact finding, 2) Planning, 3) Communicating, 4) Evaluating. The communication skills applied by counselors in the implementation of counseling are (attending), empathy, summarizing, asking, and honesty. By using the communication model, in this study found that the counselor's communication achieved students' self-disclosure as evidenced by giving their trust to the counselor, expressing honest statements in the counseling process, and students feeling relieved after the counseling. Based on some of the results obtained by researchers, the communication skills conducted by counselors to achieve students' self-disclosure are effective

PRAKTIK PUBLIC RELATION DALAM PANDANGAN ISLAM

Practices in public relations activities do not only arrive at the initial step of the meeting, which if the second party is impressed, the public relations work is finished. However, in reality it is only the first step taken so that the next steps can be taken. Public relations practice is not only limited to the creation of a pleasant first impression or what is better known today is imaging, but next is how the pleasant situation can continue in accordance with the objectives to be achieved for example in a company of course the thing to be achieved is to seek profit . One of the main keys to the success of the PR of the Prophet is to build credibility or trust. This can be seen from his history before preaching. He is well-known as a very honest person in the midst of society, so it is called al-amin (trustworthy). Muhammad SAW's competence in preaching also cannot be doubted. This end-time prophet has all the keys to success in da'wah, both in terms of methods, communication techniques, mastery of material, and the ability to understand and explore who he faces. The Prophet Muhammad had the skills of effective communication and the ability to package the message he wanted to convey and was able to influence his interlocutors