THE INTERPLAY OF NOSTALGIA AND MEMORABLE EXPERIENCES: A STUDY ON APPAREL

This study analyzed the relationship between nostalgia and memorable experiences on con­sumer purchase intention. While nostalgia was well-researched for Generation X and Y, there was a lack of understanding of how nostalgia influenced Generation Z brands and consumption pre­ferences. Nostalgia marketing has been popular for several years, and there was literature on pro­duct and service categories, such as movie remakes, band reunions, candy, and brands that have completed their life cycle and could be re-released to the market by appealing to consumers nos­tal­gia. It used a sample of 135 observations and sneakers stimuli advertising with nostalgic com­ponents. Results showed that nostalgia affected purchase intention directly and the retrieval of memorable experiences of using the apparel product. However, it did not translate to purchase intention. The results helped marketers identify courses of action to create effective commu­ni­ca­tion that triggers consumers' purchase intention who did not require product development

COPING WITH FOURTH INDUSTRIAL REVOLUTION CHALLENGES: LEADERSHIP COMPETENCIES IN THE AIRLINE INDUSTRY

This study aimed to identify leadership competencies crucial for navigating the Fourth Industrial Revolution in the airline sector, utilizing a mixed-method approach, specifically an explanatory sequential design. Data from 210 employees underwent analysis using des­criptive and inferential statistics, predictive analytics, and bootstrapping methods. Findings indicated that while age and education had no bearing on leadership competencies, gender, tenure, and positions displayed variations, indicating competency enhancements regardless of demographics. Furthermore, all competencies studied significantly predicted overall suc­cess, with some explicitly influencing challenges associated with the Fourth Industrial Re­vo­lution. A proposed leadership development framework addressed the findings precisely challenges, with practical implications focusing on driving success and sustainability in the airline industry

TRANSFORMATIVE BUSINESS GROWTH STAGE MODEL TO FACE UNCERTAINTY

The business landscape was characterized by rapid change, intense competition, and various substitute products. These factors shortened business life cycles and hindered business growth. Therefore, there was a need for a more appropriate model that could suit the current condition. The study aimed to develop a transformative Growth Stage Model (GSM) effectively adapted to modern challenges and uncertainty. This qualitative approach involved inductive theory building with seven case studies of SME owners in Yogjakarta and Central Java. Developed models, patterns, and interview themes were built, including resilience, business performance, and leadership for the early growth, growth, and decline stages. In addition, these patterns and themes were used to develop three stages of transformative GSM known as GSM 4.0

HARMONIOUS SOCIAL ENTREPRENEURSHIP: A BUSINESS INNOVATION MODEL FOR EMPOWERING INDONESIAN COMMUNITIES THROUGH RELIGIOUS ORGANIZATIONS

Religious organizations possessed significant potential for community empowerment through social entrepreneurship practices. Although social entrepreneurship had emerged as a strategy within religious institutions to bolster congregational and community economies, it had yet to garner adequate attention. This study aimed to identify social entrepreneurship implementations, explore challenges, and formulate a suitable social entrepreneurship model within the context of religious organizations. The research was conducted within a religious organization in North Sulawesi, Indonesia. The findings suggested that achieving harmonious social entrepreneurship in Indonesia required an inclusive, collaborative stakeholder approach and increased NGO involvement through mentoring roles in entrepreneurial activities. Through a business innovation model integrated into religious organizations, community well-being could be achieved by synergizing entrepreneurship and spiritual values

PERSONAL KNOWLEDGE MANAGEMENT AND EMPLOYEE PERFORMANCE NEXUS WITH THRIVING AT WORK AS A MEDIATING FACTOR IN A PUBLIC ORGANIZATION CONTEXT

This study examined the relationship between personal knowledge management and employee performance by accounting for the mediational effect of thriving at work. The study used a cross-sectional survey to obtain data from 204 academic staff randomly sampled from state-owned uni­versities in Delta State, Nigeria. The partial least squares method was applied to treat and analyze the data collected with the help of SmartPLS 4 software. The analysis revealed that knowledge sharing, creation, and acquisition were positively and significantly related to employee performance. Furthermore, the mediation role of thriving was also confirmed. In conclusion, personal knowledge management activities comprising knowledge sharing, knowledge creation, and knowledge acqui­sition, directly and indirectly, affected employee performance through thriving at work. The study recommended that public managers should incentivize and support the personalization of knowledge management activities across organizational levels, as it benefited thriving at work and employee performance, especially its adaptive aspects. Furthermore, personal knowledge management and thriving at work were driven or guided by knowledge, making organizations need to curate inter­ven­tions to improve knowledge

WINNING MECHANISMS OF SURVIVAL: A CASE OF “BUL-ANON” RETAILERS IN RURAL PHILIPPINES

This study focused on the challenges faced by a group of independent and small retailers called Bul-anon retailers and identified coping mechanisms adopted. The study was conducted to investigate the coping me­chanisms that can be utilized by other members of the retail industry to continue to thrive despite difficulties. Findings indicated that the challenges faced by the Bul-anon retailers revolved around three of the four primary business functions: marketing, finance/accounting, and operations. To avoid the significant impact of the above challenges, retailers adopted coping mechanisms to stay in business amidst large department stores and other businesses. How they handled their customers, being customer-oriented, was the winning mechanism for the survival of these retailers

WORK CONDITION FACTORS AND EMPLOYEE ENGAGEMENT: THE MEDIATING ROLE OF PSYCHOLOGICAL CAPITAL

Work conditions influenced employee engagement, but its influence was still unclear owing to its multifaceted nature and variations across professions and industries in highly dynamic environments. In addition, studies on the psychological mechanisms explaining this relationship were limited. The study examined specific work condition factors comprising leader-member exchange and role clarity as influences on employee engagement, given psychological capital as a mediating variable. Data were obtained from 231 customer-contact employees working in hotels in two major cities, Asaba and Warri, in Delta State, Nigeria, and analyzed using the partial least squares analytical procedure. The study found that leader-member exchange and role clarity relationships with employee engagement were positive and significant, and psychological capital mediated these relationships. Also, role clarity and psychological capital sequentially mediated the relationship between leader-member exchange and employee engagement. The study contributed an integrated research framework that uncovered the sequential effect of leader-member exchange on employee engagement and the simple and sequential mediation of psychological capital in this framework. The practical implications of the findings were discussed for improving employee engagement

PURCHASING BEHAVIOR AND SATISFACTION OF FAST-FOOD RESTAURANT CUSTOMERS IN CALBAYOG CITY

This paper examined the relationship between satisfaction and purchasing behavior of fast-food res­taurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The researchers used a descriptive-correlational research design to conduct this study. The researchers used a structured questionnaire adopted from a previous study. The questionnaires were provided to 384 participants in Calbayog City. The gathered data were analyzed using SPSS 29. The analyzed data by the researchers showed that family members, dine-in or online order options, and restaurant menus influence the purchasing behavior of fast-food restaurant cus­tomers. On the other hand, the satisfaction of fast-food restaurant customers in Calbayog City was influenced by menu options, payment methods, online application or website navigation, food placement technology, customers’ testimonials, friends and family recommendations, and services. The study revealed no significant relationship between satisfaction and purchasing behavior of restaurant customers in Calbayog City

EVALUATING R&D PREMIUM IN THE INDIAN HEALTH AND PHARMACEUTICALS INDUSTRIES

The economic advantages of research and development (R&D) investment have shown conflicting results in empirical studies. This study aimed to examine a different approach, evaluating R&D premium and cross-sectional variability of equity returns, a particular case for the Indian healthcare industry. The primary motivation for this study arrived from the size of the healthcare industry, the world's third-largest and India's largest industry, and the investment made in R&D activities. Results demonstrated that India's annualized R&D premium was significantly greater than the current value, investment, profitability, and momentum premiums. It indicated that the new R&D risk factor in pricing models is a primary reference for Indian equity investors, particularly for companies with R&D spending. Results were robust in evaluating portfolio return using univariate and multivariate tests. Findings suggested that R&D augmented models outperformed conventional pricing models, denoting that the R&D factor undoubtedly revealed priced element and vital risk factor in designing pricing models for emerging countries like India. When adjusting to R&D investment and trading strategies, policymakers, and financial professionals should hereby evaluate their risk-return implication

STAKEHOLDERS’ ATTITUDE TOWARD ECOTOURISM DEVELOPMENT IN RINJANI-LOMBOK GEOPARK: THE EVIDENCE FROM MOUNT RINJANI NATIONAL PARK

Based on stakeholder and social exchange theory, this study examined a model of the re­la­tionship between stakeholder awareness, perception of impact (environmental, economic, and socio-cultural), and attitude toward ecotourism development in Mount Rinjani National Park (MRNP). The model was tested using a sample of 157 stakeholders. Data were collected by surveying and analyzing using the partial least squares. The results showed that only perception of the economic impacts of ecotourism partially mediated the relationship between awareness and attitude toward ecotourism development. From the perspective of stakeholder theory, the perceived impacts are he­terogeneous. These differences will determine their attitude toward the level of support and parti­ci­pation. From the perspective of social exchange theory, the study showed that attitude toward eco­tourism development is directly influenced by awareness of ecotourism and the perception of eco­nomic impact. The stakeholders on MRNT have a more compromising attitude toward ecotourism development to the socio-cultural and environmental impacts