The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)

The Lyfe With Less community on Instagram is an educational platform providing insights into the significance of adopting a minimalist lifestyle tailored to its followers\u27 motives for accessing the media. The minimalist lifestyle is characterized by exercising self-control and prioritizing essential elements. Moreover, behavioral intentions play a crucial role as a direct determinant of behavior; when individuals possess the intention to act, their behavior aligns accordingly. This study investigates how motives and planned behavior, including attitudes, subjective norms, and perceived behavioral control, influence the adoption of a minimalist lifestyle among Instagram followers @lyfewithless, with behavioral intention acting as an intervening variable. The research methodology employed is descriptive quantitative, path analysis, and Sobel test, utilizing a sample of 100 Instagram followers @lyfewithless. The study draws upon the theories of uses and gratification and the theory of planned behavior to guide its analysis. The findings reveal that attitudes, subjective norms, and behavioral intentions directly impact behavior. However, motives and perceived behavioral control do not directly affect behavior. Interestingly, the behavioral intention variable mediates the relationship between motives and perceived behavioral control on behavior. Nonetheless, behavioral intention does not mediate the effect of attitudes and subjective norms on behavior

Storytelling for storytelling “Klinik Kopi” Yogyakarta

The development of the current coffee shop is very rapid. This condition is proven by the growth of new coffee shops scattered throughout the city. In the Special Region of Yogyakarta, there are approximately 3,000 coffee shops. The research focuses on one of the coffee shops that are quite famous and interesting in Yogyakarta because it is included in one of the Ada Apa Dengan Cinta (AADC) 2 movie scenes, namely Klinik Kopi. Qualitative methods and data collection techniques with in-depth interviews and observations were used in this study. The conclusion from this study is that storytelling is used in Coffee Clinic marketing, which is a form of soft selling using the message design logic from Barbara O\u27Keefe to attract consumers amid the many coffee shop competitions in Yogyakarta, and the 4P marketing mix does not run significantly in Coffee Clinic marketing. The owner has his way of designing the message he wants to convey to his consumers. The communicant has the same opinion about a coffee story, which is interesting to hear from the communicator

A survey of awareness and adoption of artificial intelligence journalism among Lagos and Kwara States journalists

Artificial Intelligence (AI) has become a transformative force in various industries worldwide, and journalism is no exception. This technological advancement has the potential to revolutionize the field of journalism by enhancing efficiency and accuracy in news reporting. In this study, the researchers leveraged the strength of the diffusion of innovation theory. The survey method was adopted to examine journalists\u27 level of awareness and adoption of AI in their journalistic engagements and their perception of the likely impacts of AI on conventional journalism practice. With a survey of 376 journalists in Lagos and Kwara States, Nigeria, the study found a high awareness of artificial intelligence journalism among Lagos and Kwara States journalists in Nigeria. However, only a few have adopted the innovation in their day-to-day practice. This is because of the perceived professional and ethical challenges that undermine journalists\u27 ingenuity, creativity, and skillfulness. Therefore, the study recommended that journalists and media stakeholders embrace artificial intelligence in journalism practice for effective and efficient outcomes

Social media marketing campaign #realsupport to develop consumers brand engagement Uniqlo Indonesia

Various brands are increasingly using social media marketing strategies. This activity encourages companies to increase the emotional bond between brands and consumers. Therefore, local and international brands compete with each other to carry out effective and innovative social media marketing strategies. Through this social media marketing strategy, Uniqlo Indonesia presents the #RealSupport campaign movement with Creative House 6616 with the main objective of getting customer brand engagement while at the same time meeting the key performance indicators of the campaign. Some of the objectives of this study are to 1) find out the process of formulating Creative House 6616\u27s social media marketing strategy in building Uniqlo Indonesia\u27s customer brand engagement. 2) knowing the form of customer brand engagement in Uniqlo Indonesia\u27s #RealSupport campaign. This study uses the concept of Breakenridge\u27s Social Media Strategy Wheel, Media Ecology Theory, and the concept of Customer Brand Engagement. The research method uses descriptive qualitative with case studies through observation and in-depth interviews to collect data. This study finds that Creative House 6616 implements social media marketing strategies organically in every process. By utilizing Key Opinion Leaders, Uniqlo can build engagement on the Uniqlo Instagram account. Not only successful in getting engagement with the achievement of intention to buy and use, intention to recommend, electronic word of mouth, and loyalty, the #RealSupport campaign has also become a social movement to support women throughout Indonesia. The campaign\u27s success can also be seen from the use of the #RealSupport hashtag on all AIRism Uniqlo product variants even though the campaign has long been ove

The reality construction of wife figure in "suara hati istri" movie on indosiar

This research is motivated by the reality of married couples living in big cities in Indonesia, presented by television media through soap operas or FTV (Film Televisi/Television Film). The study focuses on FTV Suara Hati Istri on TV Indosiar, which shows social construction and reality in the female character, especially a wife figure. This research examines the FTV Suara Hati Istri episode "Suamiku Membayar Ketulusan Hatiku dengan Pengkhianatan (My Husband Repays My Sincerity with Betrayal)", where Mita is described as a wife who sincerely loves her husband but humiliates her. The purpose of this research is to discover the construction of the character Mita as a wife and the meaning about the reality of a wife. This qualitative research method uses semiotic analysis of the Roland Barthes model with a constructivist paradigm. Moreover, the data are analysed using Berger and Luckman\u27s social construction theory which divides reality into objective, symbolic, and subjective reality. Results showed that the reality of Mita\u27s character as a wife is indeed constructed as a wife who is economically independent and highly educated but weak in the face of her husband\u27s attitude, who is rude, unfaithful, and tends not to respect her as a wife

Response to threatening messages in anti-smoking campaigns

The campaign on the risks and dangers of smoking has become prevalent through social media, including the Instagram account @suara_tanpa_rokok. It is known that there are 56 content pieces with a threatening message approach regarding the risks of smoking from @suara_tanpa_rokok between 2021 and June 2023. The messages and responses to these messages are interesting to explore from a health communication perspective. This study employs the Extended Parallel Process Model (EPPM) as its analytical framework. The quantitative content analysis method was chosen for this research. The results indicate that health campaign content utilizing a threatening message approach on the risks of smoking in @suara_tanpa_rokok elicits an 83.9% maladaptive response. The lack of awareness and willingness to quit smoking contribute to the emergence of this response

The Role of fact-checking sites during the Israel-Palestine conflict

  As a result of the information explosion, a great amount of data has been created, including stuff that is deceptive, ethically problematic, tolerant, and hateful. The rapid and extensive circulation of false news, on the other hand, appears to show that many people either do not comprehend the concept of "fake news" or, if they do, share it nonetheless. False news has increased in Palestine in concert with the expansion of social media, maybe more than in other countries due to the ongoing Israeli occupation and the broader Arab-Israeli conflict. This research studied 147 news items from three important fact-checking websites—AP Fact Check, Reuters Fact Check, and AFP Fact Check—to detect trends in misinformation on the Israeli-Palestinian conflict. The results are going to help in understanding the influence of media coverage on peace initiatives and conflict settlement, and they have significant implications for the study of interpersonal disputes, past recollections, and political inaccuracies.

Self-healing of Covid-19 survivors in building communication with the surrounding environment

COVID-19 entered Indonesia in 2020. Many victims died due to COVID-19 causing excessive fear, which impacted social relations survivors COVID-19 and limited communication with the surrounding environment. This study aims to find out how the self-healing experience of patients recovering from COVID-19 and how patients recovering from COVID-19 build communication with the surrounding environment. This study uses a qualitative method with a phenomenological approach. Informants were selected using the purposive sampling technique. Methods of data collection using observation, interviews, and documentation. The data analysis technique uses the IPA (Interpretative Phenomenology Analysis) method using the source triangulation data validation method. The results are self-healing using the power of the mind, exercise therapy, chest therapy, religious spiritual approach, self-healing with laughter, gratitude and introspection. Build communication with the surrounding environment by participating in congregational prayers at the mosque, greeting greetings, staying in touch with relatives, and participating in existing social activities. This is related to Alfred Schutz\u27s phenomenological theory with motives that can be used to describe human or individual actions based on the experience of phenomena that have happened to someone, namely In-order-to-motive (Um-zu-Motive) and Because of motive (Wei

The correlation and influence of intercultural communication in creating social harmonization between ethnicities

Different cultural backgrounds can cause conflict and friction. Individual differences are the cause, differences in understanding and expectations. The impact of the development of the times requires humans to eliminate the group ego for a harmonious relationship between human beings. This is in the diversity of tribes that require the community to live in a harmonious relationship. This research has the title Correlation Regarding the Effect of Intercultural Communication in Creating Inter-Ethnic Harmonization. The aim is to see the extent of the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The problem formulation of this research is how the influence of intercultural communication in creating harmonization between the Sumendo and Sundanese ethnic groups in Sindang Marga Village, Tanjung Raja District, North Lampung Regency. The method used in this study is the quantitative method. The results of this study were 10 respondents (20%) in the high category and 8 respondents in the medium category (16%), as many as 7 respondents (14%) in the low category and as many as 5 respondents. (10%) are in the very low category. Thus it can be concluded that most respondents are in the category of very high intercultural communication influence. Meanwhile, from 50 respondents, 21 people (42%) answered the question of inter-ethnic social harmonization variables and were in the very high category. A total of 9 respondents (18%) were in the high category, as many as 10 respondents (20%) were in the medium category, as many as 5 respondents (10%) were in the low and very low categories. Thus it can be concluded that most respondents are in the category of very high inter-ethnic social harmonization

Client service communication’s audit through digital communication at Indonesia communications

During the COVID-19 pandemic, the Indonesian government implemented policies which required people to work, pray, and study from home or a Work From Home (WFH). Such policies are also carried out by ID COMM to serve clients. Thus, this unprecedented phenomenon changed its communication system. This communication audit research is being conducted, to evaluate the flow of communication that occurs to serving clients in ID COMM. The data that was used for this study is taken from interviews and observation through qualitative methods and literature review. As an agency, ID COMM uses transactional communication Tubbs model. ID COMM encountered some problems while doing its job, such as lack of personal touch and less flexibility when presenting both briefs and work. As a result of that effect on revision frequency. Sometimes, another problem that is encountered by ID COMM, the connection is not that good and also the clients just didn’t understand what PR needs for strategy. However, the client is satisfied with the performance of ID COMM in general