Justification of Investment in the Construction of an Agrosolar Power Plant in the Republic of Croatia

Budući da korištenje obnovljivih izvora energije uključuje korištenje prirodnih energetskih resursa, njihove su prednosti značajne. Većina tehnologija obnovljivih izvora energije koristi energiju Sunca, vjetra, vode i dr. Kada su u pitanju izvori energije, sunčeva energija ima najviše prednosti jer ima višestruke mogućnosti korištenja. Obzirom na daljnji globalni rast potražnje za energijom i potrebu smanjenja emisija stakleničkih plinova, obnovljivi izvori energije postali su ključni faktor održivog razvoja. Solarne elektrane su jedan od najbrže rastućih izvora obnovljive energije u svijetu. Agrosolarne elektrane kombiniraju proizvodnju solarne energije s poljoprivrednim aktivnostima, omogućujući istovremenu upotrebu zemljišta za energetsku i poljoprivrednu proizvodnju. Ovakvi projekti mogu povećati učinkovitost korištenja zemljišta i pružiti dodatne prihode poljoprivrednicima kroz proizvodnju obnovljive energije. Agrosolarne elektrane predstavljaju inovativni pristup koji kombinira proizvodnju solarne energije s poljoprivrednim aktivnostima na istoj površini zemljišta. Ovaj koncept omogućuje istovremenu proizvodnju hrane i energije, čime se povećava učinkovitost korištenja zemljišta i doprinosi održivom razvoju. Primjenom agrosolara potiču se prije svega novi projekti, inovacije i razvoj, a time se otvara prostor za nova radna mjesta. Upravo zbog toga bi politike države trebale biti usmjerene prema poticanju novih tehnologija, ali i prema smanjenju brojnih legislativnih i administrativnih prepreka razvoju novih projekata. Istraživanje u okviru ovog specijalističkog rada na primjeru Agrosolarne elektrane u Požegi pokazalo je da projekt ima potencijal biti isplativo ulaganje, posebno uz korištenje EU fondova i državnih poticaja ili povoljnih kreditnih linija za poljoprivrednike. Ključni čimbenici uspjeha su: bifacijalni fotonaponski paneli te sustav za praćenje koji prati položaj sunca i integracija s poljoprivrednom proizvodnjom. Povrat investicije može se očekivati u roku od 10 do 12 godina, ovisno o uvjetima na tržištu i dodatnim prihodima od poljoprivrede. Zaključno tome, važnost promocije i razvoja agrosolarnih elektrana daje veliki doprinos zaštiti klime, te poboljšanju kvalitete života, ali je bitno naglasiti da se ne događa preko noći. Zbog toga se smatra potrebnim kontinuirano raditi na stvaranju čistog, sigurnog te neiscrpnog izvora kombinirane proizvodnje energije i hrane.Since the use of renewable energy sources involves the use of natural energy resources, their advantages are significant. Most renewable energy technologies use solar, wind, water, etc. energy. When it comes to energy sources, solar energy has the most advantages because it has multiple possibilities for use. Given the further global growth in energy demand and the need to reduce greenhouse gas emissions, renewable energy sources have become a key factor in sustainable development. Solar power plants are one of the fastest growing sources of renewable energy in the world. Agrosolar power plants combine solar energy production with agricultural activities, enabling the simultaneous use of land for energy and agricultural production. Such projects can increase land use efficiency and provide additional income to farmers through the production of renewable energy. Agrosolar power plants represent an innovative approach that combines solar energy production with agricultural activities on the same land area. This concept enables the simultaneous production of food and energy, which increases land use efficiency and contributes to sustainable development. The application of agrosolar primarily encourages new projects, innovations and development, and thus opens up space for new jobs. That is why state policies should be aimed at encouraging new technologies, but also at reducing numerous legislative and administrative obstacles to the development of new projects. Research within the framework of this specialist work on the example of the Agrosolar Power Plant in Požega has shown that the project has the potential to be a profitable investment, especially with the use of EU funds and state incentives or favorable credit lines for farmers. The key success factors are: bifacial photovoltaic panels and a tracking system that tracks the position of the sun and integration with agricultural production. The return on investment can be expected within 10 to 12 years, depending on market conditions and additional income from agriculture. In conclusion, the importance of promoting and developing agrosolar power plants makes a great contribution to climate protection and improving the quality of life, but it is important to emphasize that it does not happen overnight. Therefore, it is considered necessary to continuously work on creating a clean, safe and inexhaustible source of combined energy and food production

ANALYSING THE PREFERENCES OF WINE CONSUMERS USING MULTI-CRITERIA ANALYSIS

Wine research and the preferences of wine consumers have been the focus of interest for many scientists over the last two decades. One of the reasons for this is that wine is more than just a product for consumers and wine can also be seen as an experiential good, which means that consumers can only judge its quality after consuming it. It is therefore important to research their preferences in order to understand which characteristics of wine influence their purchasing decisions. Analysing wine consumers' preferences is important so that producers can adapt their production and sales strategies to current demand. The aim of the study is to find out which factors have the greatest influence on the purchase of wine and then to rank the types of wine based on consumer preferences. The importance of the individual criteria that influence the consumer's choice of wine and the motivation for this choice are analysed in this article with the help of the Analytical Hierarchy Process. The alternatives used in the analysis are the most popular white and red wine varieties, as most red and white wines are produced in the Republic of Croatia. The main criteria selected for the analysis are mainly related to the market characteristics of wine and the characteristics of wine quality. The criteria were selected on the basis of the researched literature and those that were mentioned most frequently were chosen. The following wine quality criteria are used: aroma, acidity, sugar content, alcohol content, vintage and geographical indication. As far as the market characteristics of the wine are concerned, the study uses the criterion of wine price. The most important criteria chosen by respondents when buying wine were the sweetness of the wine, the price of the wine and the aroma of the wine. Muscat Ottonel was chosen as the best alternative for white wine and Plavac Mali for red wine. The results of the analysis show that the average wine consumer in Croatia has a high level of education, lives in a family with a monthly income of up to 4,000 euros, buys wine directly from the producer and favours white wine as well as semi-sweet and semi-dry wines

Acquisition and selection of human resources in the hotel industry

Upravljanje ljudskim potencijalima jedna je od najvažnijih funkcija u poduzeću zbog direktnog utjecaja na uspješnost poslovanja poduzeća. Pravilno biranje ljudskih potencijala pomaže poduzeću dostići postavljene ciljeve i osigurava uspješnost na tržištu. S obzirom na to da su tržišni uvjeti često promjenjivi i teško predvidivi, važno je da organizacija prati aktualne trendove i u skladu s njima prilagođava svoje planove i strategije. Izvori pribavljanja ljudskih potencijala dijele se na unutarnje i vanjske. Unutarnji izvori obuhvaćaju internu promociju - oglašavanje unutar organizacije te preporuke zaposlenika ili nadređenih. Vanjski izvori obuhvaćaju širi spektar pribavljanja ljudskih potencijala poput suradnje s agencijama za zapošljavanje, oglašavanja u medijima i slično. Najveći broj zaposlenih u poduzeću na novim pozicijama, dolazi iz unutarnjeg izvora, zbog poznavanja organizacije, vrijednosti, poznavanja organizacijske kulture i osobne motivacije što može doprinijeti razvoju tima, novih ideja i donijeti dodatnu vrijednost poslovanju. Učinkovito upravljanje ljudskim potencijalima podrazumijeva ne samo proces pribavljanja, već i njihov daljnji razvoj kroz edukaciju, sustave nagrađivanja i mentorstvo. Time se jača timski duh, razvija se motivacija, smanjuje se fluktuacija zaposlenika i osigurava dugoročna stabilnost poslovanja. U radu su prikazane sličnosti i različitosti u upravljanju ljudskim potencijalima u hotelijerskoj industriji na primjeru malog hostela - Dharma i većeg lanca hotela - Valamar, te važnost kvalitetne selekcije kandidata pri zapošljavanju. Kod usporedbe, poseban naglasak stavljen je na važnost kvalitetne selekcije kandidata koja predstavlja temelj za izgradnju uspješnog tima i ostvarenje ciljeva poduzeća

Representation of topics in agriculture in economic literature

The agricultural sector has a major influence on economic growth and development. At the same time, it is under the influence of major global changes. Climate change, new technologies and global shocks such as the COVID-19 pandemic and wars are forcing the agricultural sector to constantly evolve. This chapter provides an overview of the development of agricultural topics in economic literature over the last ten years. The results show that agricultural topics are increasingly present in economic literature, and that the most frequently covered topics relate to the challenges faced by agriculture. Although agricultural topics have been covered in economic literature by authors from all over the world, the largest number of publications come from the USA, while on average, the most cited papers are those published in European countries

Analysis of the Market Premium Model by Technology in the Republic of Croatia

Sustav poticanja obnovljivih izvora energije je reguliran sustav koji je uređen mnogim zakonskim i podzakonskim aktima, a za vođenje sustava poticanja obnovljivih izvora energije u Republici Hrvatskoj zadužen je Hrvatski operator tržišta energije d.o.o.. Svrha sustava poticanja je poticanje proizvodnje električne energije iz obnovljivih izvora energije i visokoučinkovite kogeneracije sa ciljem povećanje udjela električne energije iz obnovljivih izvora energije. Kroz godine, sustav poticanja se mijenjao, a sukladno tome su se mijenjali i modeli koji su primjenjivali za poticanje obnovljivih izvora energije. U Republici Hrvatskoj od 2007. godine se primjenjivao model zajamčenih cijena. Zbog neodrživosti i nemogućnosti poticanja tržišnog natjecanja, ovaj model je sve manje u primjeni, te je uveden model poticanja tržišnim premijama. Model tržišne premije je relativno novi model u sustavu poticanja proizvodnje iz obnovljivih izvora energije u Republici Hrvatskoj, čiji cilj je povećanje udjela obnovljivih izvora energije te omogućiti lakšu prilagodbu proizvođačima na tržištu. Prema tom modelu, premija koja se isplaćuje proizvođaču je varijabilna i predstavlja razliku između referentne vrijednosti i tržišne cijene električne energije, pa tako razlikujemo jednostranu odnosno dvostranu premiju. Jednostrana premija je model tržišne premije prema kojem se isplaćuje povlaštenom proizvođaču razlika između referentne vrijednosti i referentne tržišne cijene, ako je referentna tržišna cijena manja od referentne vrijednosti koja se definira Ugovorom o tržišnoj premiji. Kad je tržišna premija negativna, odnosno kad je referentna tržišna cijena veća od referentne vrijednosti, u tom mjesecu nema isplate. Dvostrana premija predstavlja model tržišne premije u kojem se događa isto kao u jednostranoj premiji, s tim da kad je referentna tržišna cijena veća od referentne vrijednosti povlašteni proizvođač tu razliku vraća u sustav poticanja. U ovom radu prikazani su modeli tržišne premije kroz analizu po tehnologijama, točnije na primjeru sunčane elektrane i bioplinskog postrojenja te njihov utjecaj na sustav poticanja i povlaštenog proizvođača. Također, model tržišne premije se već odavno primjenjuje u nekim zemljama članicama Europske unije, pa će se u radu dati kratak osvrt i na to kako model tržišne premije funkcionira u izabranim zemljama članicama.The incentive system for renewable energy sources is a system that is regulated by legal and bylaws, and the Croatian energy market operator d.o.o. is the responsible party for managing the incentive system for renewable energy sources in the Republic of Croatia. The purpose of the incentive system is to incentivize the production of electricity from renewable energy sources and high-efficiency cogeneration with the aim of increasing the share of electricity from renewable energy sources. Over the years, the incentive system has changed, and the models applied to incentivize renewable energy sources have also changed accordingly. In the Republic of Croatia, the model of guaranteed prices has been applied since 2007. Due to the unsustainability and impossibility of stimulating market competition, this model is being used less often, and the model of stimulating market premiums was introduced. The market premium model is a relatively new model in the system of stimulating production from renewable energy sources in the Republic of Croatia, the goal of which is to increase the share of renewable energy sources and enable producers to easily adapt to the market conditions. According to this model, the premium paid to the producer is variable and represents the difference between the reference value and the electricity market price The premium model distinguishes between one-sided and two-sided premiums. One-sided premium is a market premium model according to which the difference between the reference value and the reference market price is paid to the privileged producer, if the reference market price is lower than the reference value defined by the Market Premium Agreement. When the market premium is negative, i.e. when the reference market price is higher than the reference value, there is no payment for that month. The two-sided premium is a market premium model in which the same thing happens as in the one-sided premium, with the exception that when the reference market price is higher than the reference value, the privileged producer returns the difference to the incentive system. In this paper, market premium models are presented through an analysis by technology, more specifically on the example of a solar power plant and a biogas plant, and their impact on the incentive system and the privileged producer. Also, the market premium model has been applied for a long time in some member states of the European Union, so the paper will give a brief overview of how the market premium model works in selected member countries

Analysis of the impact of Netflix's recommendation algorithm on consumer user experience

Razvojem digitalnih tehnologija streaming platforme postale su važan dio načina konzumacije sadržaja, a njihov utjecaj na svakodnevicu korisnika stalno raste. Platforme poput Netflixa promijenile su gledateljske navike kroz personalizaciju iskustva i olakšano otkrivanje sadržaja. Ovaj rad se bavi ulogom streaming servisa u suvremenoj konzumaciji video sadržaja, s naglaskom na razvoj modela distribucije i primjenu algoritama za personalizaciju i preporuku. Korištenjem naprednih algoritama, platforme uspješno privlače i zadržavaju korisnike nudeći sadržaj prilagođen njihovim interesima. Algoritmi analiziraju navike gledanja i preferencije kako bi korisnicima preporučili relevantan sadržaj, što mijenja tradicionalan način izbora. Ovaj rad prikazuje teorijski pregled te provedeno kvalitativno istraživanje. Teorijski dio temelji se na prethodnim istraživanjima, dok je kvalitativno istraživanje provedeno intervjuima kako bi se ispitala percepcija korisnika o personaliziranim preporukama i njihov utjecaj na iskustvo gledanja. Rezultati pokazuju da većina ispitanika smatra preporuke korisnima jer olakšavaju odabir sadržaja, ali često osjećaju prezasićenost i umor od izbora, što ponekad dovodi do odustajanja od gledanja.With the development of digital technologies, streaming platforms have become an important part of modern video content consumption, and their influence on users' everyday lives continues to grow. Platforms like Netflix have transformed viewing habits through personalized experiences and easier content discovery. This paper explores the role of streaming services in contemporary content consumption, with a focus on the development of distribution models and the use of algorithms for personalization and recommendation. By utilizing advanced algorithms, platforms successfully attract and retain users by offering content tailored to their interests. These algorithms analyze viewing habits and preferences to recommend relevant content to users, thereby changing the traditional method of content selection. This master thesis presents a theoretical overview and a conducted qualitative study. The theoretical part is based on previous research, while the qualitative study was carried out through interviews to examine users’ perceptions of personalized recommendations and their impact on the viewing experience. The results show that the majority of respondents find recommendations useful as they ease content selection, but they also often feel overwhelmed by the abundance of options and experience decision fatigue, which sometimes leads them to stop watching altogether

Market Research for the Needs of Introducing a New Service – Food Intolerance

U radu se istražuje tržišni potencijal i ključni faktori za uspješno uvođenje nove usluge testiranja intolerancije na hranu. Cilj istraživanja je analizirati spremnost korisnika na prihvaćanje ove usluge, identificirati ključne elemente koji utječu na zadovoljstvo korisnika te ispitati koje demografske karakteristike korisnika utječu na njihovu zainteresiranost za uslugu. U teorijskom dijelu rada obrađeni su koncepti istraživanja tržišta, zadovoljstva korisnika te specifičnosti usluga u zdravstvenom sektoru. Empirijsko istraživanje provedeno je anketnim ispitivanjem, a prikupljeni podaci analizirani su statističkim metodama, uključujući Chi-squared test. Rezultati pokazuju da ključni faktori poput brzine dobivanja testa, točnost testa, cijena, lokacija, korisnička podrška te ostali elementi utječu na ukupno zadovoljstvo korisnika. Također ovo istraživanje je pokazalo da su za većinu ispitanika pri odabiru usluge testiranja intolerancije na hranu najvažniji upravo preciznost testa i njegova cijena. Istraživanje je pokazalo da visina primanja značajno utječe na zainteresiranost korisnika za uslugu, dok spol i obrazovanje nemaju statistički značajan utjecaj. Dobiveni rezultati mogu poslužiti kao temelj za oblikovanje strategije uvođenja usluge na tržište.The paper explores the market potential and key factors for the successful introduction of a new food intolerance testing service. The aim of the research is to analyze users' willingness to accept this service, identify the key elements that influence customer satisfaction, and examine which demographic characteristics affect users' interest in the service. The theoretical part of the paper covers concepts related to market research, customer satisfaction, and the specifics of services in the healthcare sector. The empirical research was conducted through a survey, and the collected data were analyzed using statistical methods, including the Chi-squared test. The results show that key factors such as test processing speed, test accuracy, price, location, customer support, and other elements influence overall user satisfaction. Additionally, the study revealed that test accuracy and price are the most important factors for most respondents when choosing a food intolerance testing service. The research also found that income level significantly affects users' interest in the service, while gender and education do not have a statistically significant impact. The obtained results can serve as a basis for developing a market entry strategy for the service

The Influence of Environmental Requirements on the Design and Production Costs of Distribution Transformers

EU želi biti svjetski predvodnik u borbi protiv klimatskih promjena. Ta politika, između ostalog, počiva na povećanju energetske učinkovitosti sustava, ali i na povećanju održivosti integriranih elemenata u vidu trajnosti, potencijalom popravljivosti i reciklaže te minimiziranjem utjecaja na okoliš. Zahtjevi od strane kupaca na ekološke performanse transformatora su sve veći. Kupci, s jedne strane pritisnuti ciljevima Europskog zelenog plana, a s druge strane sve većim priljevom novih, potencijalnih dobavljača transformatora, zahtjeve su počeli formirati kroz opsežne i složene specifikacije. Bodovanje na natječajima ne donose pretežno, između ostalog, stavke tehničkog rješenja i cijene, već i rješenja koja opisuju ekološke performanse transformatora, njegovu održivost, ulogu u kružnoj ekonomiji, reciklabilnost, itd. Ovaj rad prikazuje primjer na kojem se obrađuju takvi i slični zahtjevi kupca. Transformatori kao elementi elektroenergetskog sustava imaju veliku ulogu u vrednovanju njegove efikasnosti i održivosti. Kako je primjena transformatora zbog potrebe tržišta sve veća, postaje jasno kako se svi uključeni akteri u lancu (kupci, proizvođači transformatora, proizvođači komponenti i sirovina) moraju osvijestiti o ekološkim performansama, ali i o posljedicama koje zahtjevi na te performanse mogu prouzročiti. U radu su predstavljene glavne komponente distributivnog transformatora. Analiziran je njihov razvoj i utjecaj na ukupne ekološke performanse transformatora, s posebnim naglaskom na GWP (engl. Global warming potential) vrijednost, tj. mjeru koja se koristi za usporedbu učinaka različitih stakleničkih plinova na globalno zagrijavanje. Analizirane su promjene dimenzija i masa distributivnog transformatora u posljednjih 10 godina. Za analizu izabrano je pet karakterističnih transformatora s obzirom na njihovu snagu. Prikazani su detalji izvedbe kroz različite razine dopuštenih gubitaka, kao i utjecaj na trošak materijala. Kako je već navedeno, utvrđivanje utjecaja distributivnih transformatora na okoliš postaje sve češći zahtjev kupca. Metodologije koje daju uvid u utjecaj proizvoda ili procesa na okoliš su definirane i opisane u procjeni životnog ciklusa (engl. Life cycle assessment - LCA), tj. smjernicama norme ISO 14040. Primjena metodologije je prikazana na primjeru jednog transformatora. Izbor materijala namota (bakar ili aluminij) ima utjecaj na dimenzije i masu transformatora, te posljedično, na trošak materijala i ekološke performanse. Analizirane su mogućnosti optimiranja elemenata konstrukcije i dodatnog smanjenja GWP vrijednosti kotla transformatora.The EU wants to be a world leader in the fight against climate change. This policy is based, among other things, on increasing the energy efficiency of the system, but also on increasing the sustainability of integrated elements in terms of durability, repairability and recycling potential, and minimizing the environmental impact. Customers' demands for the environmental performance of transformers are increasing. Customers, pressured on the one hand by the goals of the European Green Deal, and on the other hand by the increasing influx of new, potential suppliers of transformers, have started to formulate their requirements through extensive and complex specifications. The scoring in tenders is not mainly based on, among other things, the items of the technical solution and price, but also on solutions that describe the environmental efficiency of the transformer, its sustainability, environmental impact, role in the circular economy, recyclability, etc. This paper will present an example on which these and similar customer requirements are addressed. Transformers as elements of the power system play a major role in assessing its efficiency and sustainability. As the use of transformers increases due to market needs, it becomes clear that all actors involved in the chain (customers, transformer manufacturers, suppliers of components and raw materials) must be aware of environmental performance, but also the consequences that the requirements for this performance may cause. The main components of the distribution transformer are presented. Their development and impact on the overall environmental efficiency of the transformer are analyzed, with special emphasis on the GWP value (global warming potential), i.e. a measure used to compare the effects of different greenhouse gases on global warming. Changes in the dimensions and mass of the distribution transformer in the last 10 years are analyzed. Five characteristic transformers were selected for analysis with respect to their power. Design details are presented through different levels of allowable losses, as well as the impact on material costs. As already mentioned, determining the environmental impact of distribution transformers is becoming an increasingly common request from customers. Methodologies that provide insight into the environmental impact of a product or process are defined and described in the Life Cycle Assessment (LCA), i.e. the guidelines of the ISO 14040 standard. The application of the methodology is shown on the example of one transformer. The choice of winding material (copper or aluminum) affects the dimensions and weight of the transformer, and consequently, the cost of the material and the environmental impact. The possibilities of optimizing the structural elements and further reducing the GWP value of the transformer tank were analyzed

The Istanbul Convention and Economic Equality

Ovaj se rad temelji na vrlo zanimljivoj, ali istodobno iznimno složenoj tematici koja je sveprisutna u suvremenom društvu na globalnoj razini. Naime, riječ je Istanbulskoj konvenciji i ekonomskoj ravnopravnosti. U radu se ističe važnost postojanja, ali i provođenja Konvencije jer se samo tako može spriječiti i umanjiti nasilje nad ženama, ali i nasilje unutar obitelji. Konvencija istodobno potiče ekonomsku ravnopravnost koja svakako može ublažiti situaciju s nasiljem nad ženama jer novac pruža sigurnost, veću samostalnost i neovisnost o partneru. Ekonomska neravnopravnost rezultat je ženske financijske ovisnosti o muškarcu, zbog čega su primorane trpiti nasilje te se teže odlučuju na odlazak od partnera. Konvencijom se ženama nastoji pomoći i zaštititi ih te dokazati da su one zaista ravnopravne članice cjelokupnog društva. Kako bi došlo do bilo kakvih promjena, tako je nužno osvijestiti društvo u globalu, ukazati na ključne probleme koje donosi nasilje, više educirati stručnjake i ojačati nadležne institucije

Success Indicators of Consumer Eggs Production Companies

S obzirom da proizvodnja konzumnih jaja ima velik značaj u peradarstvu, koje se svrstava u vodeću stočarsku granu sa stalnim trendom rasta te s obzirom na visoku godišnju potrošnju konzumnih jaja po stanovniku, od značaja je utvrditi odrednice uspješnosti poduzeća u proizvodnji konzumnih jaja. Provedenim su istraživanjem obuhvaćena poduzeća u proizvodnji konzumnih jaja u Republici Hrvatskoj i Sloveniji te posebno ZPO Tomažin. Pet najvećih država proizvođača konzumnih jaja zauzima 63% cjelokupnog tržišta proizvodnje konzumnih jaja u EU. Provedenom ekonometrijskom analizom za razdoblje od 2017. do 2021. godine kojom se ispitivao utjecaj na zavisne varijable povrata na imovinu (ROA) i povrata na kapital (ROE) utvrđeni su čimbenici uspješnosti poduzeća u proizvodnji konzumnih jaja. Poduzeća u djelatnosti proizvodnje konzumnih jaja koja imaju visoku poslovnu učinkovitost mjereno s rastom prodaje, obrtajem ukupne imovine i ulaganjima u dugotrajnu imovinu te poduzeća koja ostvaruju veći novčani tok i duže posluju ostvaruju višu profitabilnost. Analizom financijskih pokazatelja uspješnosti obrta ZPO Tomažin, utvrđeno je da unatoč smanjenoj profitabilnosti i likvidnosti obrt stabilno posluje, kontinuirano ulaže u dugotrajnu imovinu i ima dobru kapitaliziranost i poslovnu učinkovitost te financijsku snagu te se u narednom razdoblju očekuje dodatno povećanje uspješnosti poslovanja.Considering the significant importance of consumer egg production in poultry farming, which falls within the leading livestock sector with a consistent growth trend, and given the high annual consumption of consumer eggs per capita, it is essential to identify the determinants of success for companies engaged in consumer egg production. This research encompasses companies engaged in consumer egg production in Croatia and Slovenia, with a specific focus on the ZPO Tomažin. The five largest egg-producing countries collectively hold 63% of the total consumer egg production market share in the EU. An econometric analysis was conducted for the period from 2017. to 2021. to investigate the impact on the dependent variables of Return on Assets (ROA) and Return on Equity (ROE), revealing factors contributing to the success of consumer egg production companies. Enterprises in the consumer egg production that have high business efficiency measured by sales growth, total asset turnover and investments in fixed assets, enterprises that achieve greater cash flow and operate longer achieve higher profitability. A financial analysis of the performance indicators of ZPO Tomažin indicates that despite reduced profitability and liquidity, the craft maintains stable operations, continues to invest in long-term assets, demonstrates good capitalization and business efficiency, possesses financial strength, and is expected to further enhance its business success in the upcoming period