Analisis faktor -faktor yang mempengaruhi keputusan pembelian sayur via online: studi kasus kedai sayur Indonesia

The increasing of the internet industry from year to year has increased significantly. The annual compound growth rate (CAGR) from 2007 to 2017 is about 21.76%. With the internet penetration rate about 54.68% from total population of Indonesia, making this industry will be growing up in the next years. However, the competition on this industry is also very high. The big players on this industry are Indihome and First Media facing new competitors like MyRepublic and MNC Play. PT. XYZ as a part of big telecommunication company in Indonesia is also entering the industry by launching home internet products with speeds of 5 Mbps, 15 Mbps, 30 Mbps, 100 Mbps and 1 Gbps. In collaboration with Google Indonesia, PT. XYZ bundles internet services with Google’s product Chromecast and Chromebook. Telephone services are also offered as a part of cooperation with parent company of PT. XYZ. In the beginning, the products offered to occupants of high rise building such as apartments in Jabodetabek, Bandung, Semarang and Surabaya. The characteristics of apartment occupants evidently affect to the customer churn rate. During the last 6 months from September 2017 to February 2018, the churn rate reaches 15% per month. This problem needs to be concern by the company because the cost of churned customer will impacted to the company revenue. With this approach, the purposes of this study are to analyze the profile of active and churn customers, analyze the factors that influence on customer churn, develop customer management strategy based on risk of customer churn. The data of this research is using PT. XYZ’s customer in Jakarta with the status is active or was churn about 17.798 in total. Variables used are demografics valiables including gender, age, ownership of residence, economic status of residence, and city. The behavior valiables used are payment method, ever blocked the service in the last 3 month, ever to change the speed. In addtition, the research also looks at the competition, internet speed, monthly internet fees, bundling with Google products, having telephone services, and the registration method. The result of logistic regression shows that the customer churn is has significantly affected by the experience of service blocking, ownership of residence, changing of speed, city, monthly internet fees, registration method, payment method by Gerai, economic class of residence, age, product speed and gender. PT. XYZ must consider that factors on designing company strategy to reduce churn. Otherwise, the output of logistic regression is the customer scoring on the risk of churn can be used to manage customer more effective. Survival analysis is used to analyze how long customer using company’s product services. Based on the product speed shows that the product with high speed is more longer to stay with the service than the product with lower speed. By knowing how long customer stay with the company service, then PT. XYZ can develop the program or strategy to increase customer value and optimize that as a result can be increasing the company revenue

Analisis strategi pengembangan bisnis peusahaan kontraktor (studi kasus: PT Tri manunggal karya)

Increasing competition in Indonesia's construction business forces PT Tri Manunggal Karya (PT TMK) to innovate to survive in the construction industry. One way is by having a competitive strategy for its business development. As a holding company, a proper strategy is highly required by PT TMK to open up market opportunities for the company and to avoid the risk of business failure and financial losses. This study aims to analyze internal and external factors and analyze the priority strategies for PT TMK development. The analysis methods used were Internal Factor Evaluation (IFE) Analysis, External Factor Evaluation (EFE) Analysis, Strength, Weakness, Opportunity, and Threats (SWOT) Analysis, and Analytical Hierarchy Process (AHP) Analysis. The result shows that the external condition of PT TMK is in a medium position in responding to opportunities and threats. Its internal figures are in a strong stand in utilizing strengths and overcoming its weaknesses, and therefore suggest build and grow strategy, which later on becomes intensive strategy. Opportunity in the company's industry can be concluded because infrastructure development remains as a focus for both national and local government. The threats are post-pandemic conditions and local pride and closeness in bidding process. The result of the Analytical Hierarchy Process (AHP) shows the strategy of acquiring new business units is considered as the main priorities, followed by expansion out of Java Island

Pengaruh online shopping experience terhadap customer satisfaction, trust, dan loyalty dalam pembelian produk pangan secara online

The presence of information technology provides benefits and conveniences in various activities. One of the uses of technology is carrying out various activities via the internet. Business transactions via the internet are better known as e-commerce. E-commerce services can make it easier for consumers and producers to make transactions and can increase cost efficiency by replacing the role of intermediaries in the distribution chain. The growth of e-commerce in Indonesia is growing rapidly and is accompanied by an increase in online transaction activities carried out by the public. The Central Bureau of Statistics (BPS) conducts a survey of the types of goods sold by e-commerce. Based on a survey from BPS, it shows that the enormous growth of e-commerce can be used as a potential market, especially for food products or food ingredients that are most in demand. The massive development of e-commerce has changed consumer behavior in shopping activities. Consumers have started to switch from previously having to go to markets or shopping places to buy goods offline and are now starting to switch online by simply visiting shopping sites. The consumer shopping experience as a reference to increase satisfaction, trust, and loyalty. The online shopping experience concept is based on activities undertaken by consumers, namely pre-purchase, purchase and post-purchase. The three online shopping experience activities are combined so that it can analyze the overall activity of the online shopping experience of consumers, that affect customer satisfaction and lead to trust and loyalty. This study aims to analyze the factors of online grocery shopping experience that affect customer satisfaction and to analyze the effect of customer satisfaction on trust and loyalty. The questionnaire was distributed to 169 respondents using purposive sample selection technique. The method of analysis in this study uses the Structural Equation Model (SEM) using the Partial Least Square (PLS) approach to analyze the influence of online shopping experience factors that affect customer satisfaction and to analyze the effect of customer satisfaction on trust and loyalty. And this study also uses crosstab and chi square to see the relationship between customer satisfaction, trust, and loyalty based on the characteristics of the respondents. The results of the chi square test show that there is a relationship between gender and education level with the stages of purchasing customer satisfaction, there is a relationship between age, level of education and work with the stages of buying trust, and there is a relationship between the level of education and the stages of purchasing loyalty. In addition, the results of the PLS SEM analysis showed that the two hypotheses were rejected because the exogenous variables had no significant effect on the endogenous variables. Hypothesis H1d, namely customization has a significant effect on customer satisfaction, has a t-statistic value below the standard and the path coefficient value obtained is -0.004 so that the relationship between the two variables is stated to have a negative relationship or inversely and is not significant so that the hypothesis is rejected. Furthermore,the H3c hypothesis which states that ease of return has a significant effect on customer satisfaction is known to have a t-statistic value below 1.96 with a path coefficient value of 0.042 which states that the two variables have a positive but insignificant relationship so that the hypothesis is rejected. The hypotheses H1a, H1b, H1c, H2a, H2b, H3a, H3b, H4, H5, and H6 are accepted. Based on research that has been carried out, online shopping experience factors that affect customer satisfaction consist of three stages, namely prepurchase, purchase, and post-purchase. The pre purchase stage, namely product information, ease of use, appearance has a significant effect on customer satisfaction except for the customization variable. Furthermore, the purchase stage is known that the ease of check out variable and the security assurance variable have a significant effect on customer satisfaction. The post purchase stage, the order fulfillment variable and the responsive customer service variable, have a significant effect on customer satisfaction, however, the ease of return variable has no significant effect. Customer satisfaction variables are stated to have an effect on the loyalty and trust variables. And the trust variable has a significant effect on the loyalty variable

Strategi pengembangan bisnis bubuk jahe instan di Arvan Natural Group

Business development strategy is used by company to increase the scale of business and obtain a profitable business model. One of the main factors which can influence business development is lifestyle of consumers. This consumer's lifestyle is reflected in their daily habits, such as food consumption, exercise, and daily activities. At the end of 2019, the existence of COVID-19 with a high transmission rate has major impact on human life. This virus has created a sense of urgency for consumers to change into healthy lifestyle. This can be seen from consumers who switch to consuming healthy drinks for increasing body immunity. In addition, the presence of COVID-19 also limits direct interaction between people. This makes consumers have been used digital transactions for daily activity. Arvan Natural Group is a start-up company which engaged in the health sector, product of this company is red ginger powder. This start-up company must be able to take advantage of lifestyle opportunities and making digital marketing to become company's main strategy. However, companies also need to observe with tight competition due to incremental demand of healthy product. Competitive factors that need to be considered are threats from industry rivalry, substitutes, new entrants, buyers, and suppliers. The objectives of this study are, firstly, to identify the existing business model that has been carried out by Arvan Natural Group. Second is to analyze the internal and external conditions of Arvan Natural Group. Third is to formulate alternative strategies and their priorities and forming a new business model of Arvan Natural Group. The data used in the study came from primary data and secondary data. Primary data were obtained through observations of business activities, expert interviews, and consumer surveys. This primary data is collected on September-December 2020. Meanwhile, the secondary data that used are data on political, economic, social and technological developments. The analytical tools used in this research are Business Model Canvas (BMC); Importance- Performance Analysis (IPA); Porter's Five Forces; Strength, Weakness, Opportunity, Threat (SWOT); Internal External Matrix (IE Matrix); and Quantitative Strategic Planning Matrix (QSPM). This study revealed that, first, the identification of the nine business model existing blocks show opportunity to develop various strategic alternatives. Second, based on the results of IPA, the attributes belonging to quadrant I and required to be improved are product brand, size variation, product color, and promotional bonuses. Based on SWOT analysis on BMC, there are strengths in various product attributes, prices, promotional content, production technology, and services (responsiveness, reliability, and assurance). Meanwhile, the weaknesses which need to be solved are the product brand, human resource structure, raw material partnership patterns, and a marketing system which is not optimal. Based on the analysis of the Porter’s Five Forces, the most threatening factors are substitute products and competition among industry rivarly. Third, IE matrix results show the company is in quadrant II (growth strategy) and strategy formulation produce 15 alternative strategies. Based on QSPM analysis, there are eight strategies that are classified as high urgency and can be mapped into a new business model for the business implementation. In the value propositions block, there are new product differentiation, variations in product sizes, and intense advertising and promotion activities. In the channels block, there are strategic channels locations in sport venues and tourism spots, new sales systems (product reseller), and the application of animated videos. In terms of customer relationships, there are various new bonuses to maintain customer loyalty. From the revenue streams, a new revenue model is formed in the form of membership fees and training of reseller. In terms of key partnerships, there is operational cooperation with farmers to maintain the continuity of raw materials (ginger)

Analisis strategi pengembangan bisnis peusahaan kontraktor (studi kasus: PT Tri manunggal karya)

Increasing competition in Indonesia's construction business forces PT Tri Manunggal Karya (PT TMK) to innovate to survive in the construction industry. One way is by having a competitive strategy for its business development. As a holding company, a proper strategy is highly required by PT TMK to open up market opportunities for the company and to avoid the risk of business failure and financial losses. This study aims to analyze internal and external factors and analyze the priority strategies for PT TMK development. The analysis methods used were Internal Factor Evaluation (IFE) Analysis, External Factor Evaluation (EFE) Analysis, Strength, Weakness, Opportunity, and Threats (SWOT) Analysis, and Analytical Hierarchy Process (AHP) Analysis. The result shows that the external condition of PT TMK is in a medium position in responding to opportunities and threats. Its internal figures are in a strong stand in utilizing strengths and overcoming its weaknesses, and therefore suggest build and grow strategy, which later on becomes intensive strategy. Opportunity in the company's industry can be concluded because infrastructure development remains as a focus for both national and local government. The threats are post-pandemic conditions and local pride and closeness in bidding process. The result of the Analytical Hierarchy Process (AHP) shows the strategy of acquiring new business units is considered as the main priorities, followed by expansion out of Java Island

Pengaruh performance appraisal, komunikasi internal organisasi dan motivasi kerja terhadap kinerja pegawai

Bureaucratic reform encourages the quality of human resources, especially the performance of the State Civil Service (ASN) to be better and more competent. One of the ASN groups, namely Civil Servants (PNS), is expected to have a professional, accountable, transparent, and integrity performance. This has meaning in the creation of high-performing employees. This meaning can be fulfilled by identifying the factors that can influence it. Based on research that has been conducted on civil servants, it is revealed that employee performance can be influenced by three factors, including: (1) performance appraisal system, (2) internal organizational communication, and (3) work motivation. This study aims to determine the general description and influence of these three variables on the performance of employees in one of the government agencies, namely the National Archives of the Republic of Indonesia (ANRI). ANRI as one of the non-ministerial government agencies that has an important role in government administration, such as national archivists and archivist agencies. Therefore, employees with high levels of performance are needed. The purpose of this study was to analyze the effect of the performance appraisal system on employee performance in the ANRI environment, to analyze the influence of work motivation on employee performance in the ANRI environment, to analyze the influence of internal organizational communication on employee performance in the ANRI environment and to analyze the effect of total performance appraisal system, internal organizational communication, and work motivation on employee performance within ANRI. To achieve this goal, the authors examined three independent variables and two dependent variables. Performance appraisal system, work motivation, and organizational internal communication are independent variables in this study. Work motivation and employee performance are the dependent variables in this study. Work motivation is seen as an independent variable in its direct effect on performance. and seen as the dependent variable to determine the indirect effect of the variable performance appraisal system and the organization's internal communication on employee performance. This study wanted to determine the effect of total performance appraisal system, work motivation, and organizational internal communication on employee performance. The research approach used is quantitative and qualitative. The research sample was 108 respondents. The data analysis method was carried out descriptively, namely the analysis based on frequency and percentage, while the inductive analysis was carried out with SEM-PLS (Structural Equation Modeling- Partial Least Square) analysis, this was because the analysis carried out was multivariate with path analysis. The qualitative approach is carried out by structured interviews in order to find out more deeply the answers given by respondents. R-Square This study shows that the variable performance appraisal system, organizational internal communication, and work motivation are able to explain the employee performance variables significantly. In total, employee performance is affected byperformance appraisal system, work motivation, and internal organizational communication. These results prove that the research conducted is good enough. The SEM-PLS analysis results also show that work motivation has a dominant influence on employee performance. This research is expected to provide benefits to ANRI and the managerial implications that the author can provide, namely in an effort to improve performance in the ANRI environment. The managerial implication is a participatory decision-making process carried out by an organization on how to increase productivity through increasing the capacity, quality, efficiency and effectiveness of its resources. This evaluation activity is an important activity in the managerial implication process to minimize the failure rate experienced by an organization. The performance appraisal system has a very important role, including to see the performance of employees. Every employee has different behavior and thoughts, which causes differences in the resulting performance. ANRI requires a good planning, organization, direction, and supervision of the work results of each employee. An employee who has a good performance needs to be rewarded for what he gets. Conversely, employees who have poor evaluation results will receive organizational sanctions such as demotion or dismissal. Performance management within ANRI is regulated in ANRI Head Regulation No. 3 of 2018 concerning Guidelines for Assessing the Work Performance of Civil Servants in the ANRI Environment. Employee knowledge of the performance appraisal mechanism needs to be carried out by both the appraiser and the employee being assessed Socialization of the correct performance appraisal process needs to be done so as not to cause bias and subjectivity in the employee performance appraisal process. So that the results of the performance appraisal carried out can describe the actual work results of the employees. This shows that organizations need to carry out intensive interactions that involve all employees, namely not only employees of fellow work units but employees of different units

Respons pasar modal indonesia terhadap pengumuman insentif fiskal biaya research development korporat

In order to become a developed country in 2045, Indonesia should not merely rely on natural resources and low cost labor. Therefore it is necessary to establish a sound Research & Development (R & D) so that it can grow an industry that has high value and is able to compete at the global level. Until 2020, the R&D in the Indonesian industry generally has not been well established. This can be seen from Indonesia's low R&D budget, which is ranked 96th in the world. In addition, based on the patent documents issued every year, Indonesia is ranked 71 worldwide. In order to develop a sound R & D in Indonesia, the government has issued fiscal incentives as stipulated in Government Regulation (PP) Number 45 of 2019, on June 25, 2019, as stipulated in article 29 C paragraph 1. Investors in the capital market view that the budget size of R & Corporate companies are a reflection of the company's determination to continue to innovate in facing future competition. Investors also view that a large R & D budget for a corporation is a company’s effort to generate profits, both short and long term. Therefore, with the provision of such fiscal incentives, there is a potential for information content that has an impact on industrial sectors affected by these regulations. These affected industrial sectors such as the Basic Industry & Chemical (IDK), Miscellaneous Industry (AIM), and Consumer Goods Industry (IBK) as shown by the data of industrial sectors with high R&D expenditures. Based on the background stated above, this study aims to examine the response of the capital market in Indonesia to the announcement of fiscal incentives for corporations conducting Research & Development activities. Another objective is to evaluate the responses between sectors that carry out R&D activities on the capital market in Indonesia due to the announcement of fiscal incentives for corporations that carry out R&D activities. This research uses the purposive sampling technique bywhich the first criterion the sample selection is that the issuer does not take corporate action. The second criterion is that the issuer does not include dormant shares. The third criterion is data on R&D costs is published in the company's financial statements. After taking the sample, there are 13 emissions in the total samples that are members of the Various Manufacturing Industries and Consumer Goods Industry in the Indonesian stock market for the period of June - July 2019. This research uses the event study method to see market reactions, namely the estimation period (-50, - 11) and the observation period (-10,10). The main variables observed in this study were Cumulative Abnormal Return (CAR), Cumulative Abnormal Volume (CAV), and Cumulative Abnormal Frequency (CAF). To measure the significance between variables, this study used nonparametric statistical tests, namely the Wilcoxon Signed Rank Test and the Mann Whitney test with a confidence interval of 95%. The results of this research show that the announcement of fiscal incentives for corporations that carry out R&D activities in Indonesia has a positive response from the capital market as seen from the CAR and CAF data before and after the event of providing fiscal incentives, while CAV data before and after the event of providing fiscal incentives has a negative response by the market. capital in Indonesia. The research result for the second study shows different response of the shares of the Consumer Goods and Miscellaneous Manufacturing Industry between before and after the announcement of fiscal incentives for companies carrying out R&D activities in Indonesia. The response is to the CAR, CAV, and CAF variable data

Pengaruh social media marketing terhadap loyalitas konsumen e-commerce melalui brand image dan relationship marketing

The development of the internet in Indonesia is currently experiencing a significant increase. The growth of internet users in Indonesia tends to increase consistently over a long period of time. The growth of internet users which continues to increase has an impact on the increasing use of social media. Internet users in Indonesia use social media as a means of obtaining the necessary information. Instagram is the most used social media. Indonesian people are very active in using the internet and social media, so this phenomenon opens up opportunities for business people to take advantage of it. Currently the e-commerce business is one of the world's business trends. Indonesia is a country with the highest e-commerce adoption rate in the world in 2019. The penetration of ecommerce users has an impact on increasing e-commerce sales revenue in Indonesia. There are four latent variables in this study, namely social media marketing as an independent variable, brand image, satisfaction, and trust as an intervening variable, and loyalty as the dependent variable. The objectives of this study are (1) to identify the behavior of using Instagram and e-commerce, (2) to analyze the influence of social media marketing on brand image, satisfaction and trust, (4) to analyze the influence of brand image, satisfaction and trust on loyalty (5) formulate managerial implications that can be applied by corporate companies in increasing consumer loyalty in e-commerce. This research was conducted from June to December 2020. This research used quantitative descriptions with an online survey method using google form. The respondents of this research were determined by using voluntary sampling technique. The criteria for the respondents of this study are active users of social media Instagram and consumers who have made transactions on e-commerce sites at least 2 times in the last three months. This study uses a sample of 200 respondents who are e-commerce consumers who are Instagram users. Data processing in this study was carried out by descriptive analysis using SPSS 24 software and Structural Equation Modeling (SEM) with LISREL 8.8. Based on the results of the characteristics of the respondents, it is found that the majority of respondents are women in the age range 20-30 years. The domicile of spending the most on e-commerce sites are West Java. Respondents who work as students dominate shopping activities on e-commerce sites with an income of Rp5.000.000 - Rp10.000.000 and the last degree education. Based on descriptive analysis, the majority of respondents use Instagram social media because it is more informative and usually access Instagram at home. The frequency of respondents being exposed to promotional information on ecommerce sites on Instagram is once a day. Instagram users more frequently shop online through the e-commerce site Shopee (45,5%), followed by Tokopedia (32,5%) and Bukalapak (12%). The order of the respondents' reasons for choosing the e-commerce site were more choices of available goods (37%), easy-to-use sites (31%), and low prices (28,5%). The order of the types of goods purchased by the respondents was clothes (47,5%), accessories (31%), and shoes / sandals (22,5%) with the largest shopping frequency of 3-5 times in the last three months. The majority of respondents used the payment method via mobile banking (51%), followed by e-wallets (29,6%), and ATM transfers (13,4%). Based on the evaluation of the level of model fit, this research model includes good fit and marginal fit so that it is feasible to test the hypothesis. Based on the results of the structural model fit test, it was found that all hypotheses were significant except for hypothesis 2, namely that the effect of social media marketing was insignificant on satisfaction and hypothesis 6, namely that the effect of brand image was not significant on loyalty. The results of this study are social media marketing has a positive and significant effect on brand image and trust. Satisfaction and trust have a positive and significant effect on consumer loyalty. Brand image has a positive and significant effect on satisfaction, and satisfaction has a positive and significant effect on trust. Several forms of managerial implications for the company are maintaining and increasing the accuracy of product description conformity with actual conditions. E-commerce industry players must ensure that sellers who work with industry players provide product information that is in accordance with actual conditions. Furthermore, e-commerce industry players can carry out effective marketing activities through social media marketing using Instagram, namely by providing content that can attract consumers to shop. This can be done by providing useful information such as providing information related to product knowledge, as well as other information related to the e-commerce industry. In addition, ecommerce industry players can increase responsiveness to complaints and input given by consumers through e-commerce Instagram accounts, and be actively involved in discussion / exchange of opinions

Analisis Risiko dan evaluasi strategi retakaful treaty asuransi properi pada perusahaan asuransi umum syariah di Indonesia

Reinsurance sharia or known as the Retakaful is "The risk management business based on sharia principles for the risks faced by the sharia general insurance companies". Sharia general insurance companies need to reinsure the risk accumulation for the risk sharing services they receive from the insurance participants, especially for catastrophic risks. For this reason, a Retakaful treaty program is needed. So that if there is a claim that exceeds the the sharia general insurance company’s retention, they can obtain the claim recovery from the reinsurers. Based on the description of the Retakaful business process scheme there is a slight difference between conventional reinsurance practice with Retakaful namely: that in the Retakaful, the reinsurance mechanism is called as a risk sharing so in the risk management, the sharia insurance company as the ceding company must share the wakalah fee to the sharia reinsurance company. Whereas in the conventional reinsurance, the mechanism is called as a risk transfer. The conventional reinsurance company will instead give a reinsurance commission to the insurance company that has given its business. In determining the Retakaful treaty program such as: Quota share, Surplus or Excess of Loss, the reinsured must consider its retention capacity and calculate the capital to bear the risk. Sharia general insurance companies must also pay attention to the level of liability aggregation of the amount of risk received that is exposed to the same potential loss. From the results of the implementation of the Property Insurance Retakaful treaty program, there are problems, solutions and actions in view of both underwriting and claim handling aspects. The risks covered in the retakaful treaty namely FLEXAS are analyzed using the Risk Management standard ISO 31000 – 2009 framework. The result are: the Fire risk (F) due to the short circuit having a risk score of 4 or Low, while other risks (LEXAS) such as: Lightning, Explosions, Aircraft Fall and Smoke score 1 or Acceptable. The risk treatment for FLEXAS low and acceptable risk assessment criteria can be mitigated in the form of adequate control. This research also evaluate the existing strategy of the company in respect of optimizing the Retakaful treaty of Property Insurance. The results of the alternative strategy is Progressive (in quadrant I SWOT analysis) where as it is possible to continue to expand, increase growth and achieve maximum progress. The strategy in accordance with the results of the analysis of the company's position is Growth and Build (in quadrant II IE Matrix). The suitable strategies are: intensive, forward, backward and horizontal integration. The company's priority strategy namely: Product Development, Market Development and Market Penetration (using QSPM Matrix)

Analisis faktor-faktor yang mempengaruhi minat dan keputusan industri melisensi produk teknologi balitbangtan

The era of globalization requires every country to always improve technology in order to provide competitive products. One of the factors in increasing the country’s competitiveness index is by adopting technology by industry. Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture is one of the nation research intitutions that has a mandate to carry out research and development activities in the agricultural sector. Indonesian Institute for Agricultural Technology Transfer is a unit under IAARD that carries out commercial technology transfer by industry through a licence cooperation mechanism. The lience helps community to get quality agricultural products easily, as well as help industries whose resources (both human and financial resources) are not sufficient to conduct their own research and develoment in obtaining agricultural products that are protected by law. The implementation of technology transfer is carried out after the products is registered or has a certificate of Intellectual Property Rights (Patent, Plant Varieties Protection and Trade Secret), and has a Technology Readiness Level ≥ 7. Individual’s perception of risk in using new technology is believed to be able to influence one’s intention and decisions. This study was conducted to analyze the effect of product innovation, product quality, promotion and perceived risk on intention to license and industrial decisions in license IAARD’s technology products, as well as formulating appropriate strategies in order to increase license collaboration of IAARD’s technology products. This research was conducted in February-April 2021 involving 80 respondents who were selected by purposive sampling, where the respondents are employees who worked in 57 companies/ intititions of IAARD’s licence partners in the periode of 2015-2019. Data were obtained through questionnaries distributed online by google form. The testing of the research instruments was carried out using the SPSS application. The descriptive analysis used is top two boxes and the data is processed using SEMPLS with SmartPLS version 3.0. The results showed that product innovation and perceived risk have a significant effect on intention to license, and intention to license have a significant effect on decisions to license. Product quality and promotion have no significant effect in intention to license. Indirect effect occurs between product innovation and perceived risk on decision to license through intention to license. The managerial implications that can be carried out by IAARD are by continuously increasing innovation (new lines and additions to existing product lines), improving the quality of technology (durability and reliability) in order to reduce consumer perceived risk, carrying out promotion through online exhibitions in collaboration with governance, academics, industry, community and media (pentahelix)