The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening for Mobile Banking User

The purpose of this study is to determine the effect of e-Service Quality and e-Trust on e-Loyalty with e-Satisfaction as an Intervening on m-BCA customers. This study uses a quantitative method with a survey instrument. Data was collected using a non-probabilty sampling technique, namely purposive sampling by taking a sample of 150 respondents who had used m-BCA at least three times in the last six months. Then the respondents' answers that have been obtained are processed using the Partial Least Square-Path Modeling method using SmartPLS 3.0 software. From hypothesis testing in this study, the results showed that 1) e-Service Quality has a positive and significant effect on e-Satisfaction, 2) e-Trust has a positive and significant effect on e-Satisfaction, 3) e-Satisfaction has a positive and significant effect on e-Loyalty, 4) e-Service Quality has a positive and significant effect on e-Loyalty, 5) e-Trust has a positive and significant effect on e-Loyalty, 6) e-Service Quality has a positive and significant effect on e-Loyalty through e-Satisfaction and 7) e-Trust has a positive and significant effect on e-Loyalty through e-Satisfaction. This means that e-Service Quality and e-Trust can be improved so that it will have an impact on e-Satisfaction so that it can also have an impact on the e-Loyalty of customers who use m-BCA. keywords: e-loyalty, e-satisfaction, e-service quality, e-trust, m-bc

Analysis of Gen Z's Green Investment Intention: The Application of Theory of Planned Behavior

Green investment intentions have emerged in response to the challenges of climate change and the urgent need to adopt sustainable economic practices. The purpose of this study was to determine the factors that influence green investment intentions in Generation Z in Jakarta, with an age range between 17-26 years. This study used a purposive sampling technique with survey data collection methods. Data was collected using Google Forms with a total of 384 respondents. Data were analyzed using Structural Equation Model (SEM) through AMOS 24.0 software. The results showed that attitudes toward green investment had a significant effect on green investment intentions and perceived behavioral control had a significant effect on green investment intentions. In contrast, subjective norms had no significant effect on green investment intentions

Assuring Customer Value, Customer Experience, and Trust to Improve Customer Loyalty

Consumer loyalty may be influenced by consumer trust. Consumer experience and customer value are only two of the many elements that contribute to consumer trust. Through consumer trust, this study seeks to examine the impact of customer value and customer experience on customer loyalty. Purposive sampling was the sampling method utilized, and 162 purchasers had made purchases more than twice. SmartPLS was used to conduct the analytical procedure utilizing structural equation modeling (SEM). According to the study's findings, trust and loyalty are influenced by both the customer experience and the value of the customer. Similarly, loyalty is influenced by the trust

Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choic

Building Student Loyalty Through Study Program Commitment

This study aims to determine the effect of study program commitment on student loyalty. This is conducted through a survey. Data are taken from students of the Economics Education Study Program, Teacher Training and Education Faculty of State Islamic University of Sultan Syarif Kasim, Riau by using a questionnaire in the form of google form link and analyzed with   SPSS program. The results show that study program commitment has a significant effect on student loyalty. The finding also indicates that the study program commitment and student loyalty can be developed based on social exchange theory

Analysis of Service Quality, Perceived Value and Customer Satisfaction on Behavioral Intention on Ojek Online

The purpose of this study is to describe service quality, perceived value, customer satisfaction and behavioral intentions in digital business companies. That is to see whether service quality, perceived value, customer satisfaction can have a significant effect on behavioral intentions either separately or not simultaneously. This research was conducted on 200 respondents with the criteria of being domiciled in Jabodetabek, aged 17-44 years and consumers who have used online motorcycle taxi transportation services in the Grab application at least 2x in the last 1 year. This study uses a survey method by distributing questionnaires, which are then processed using the SEM AMOS program. The results of this study indicate that there is a positive and significant effect between service quality on customer satisfaction, customer satisfaction can mediate the relationship between service quality and behavioral intentions, customer satisfaction can mediate the relationship between perceived value and behavioral intentions. Meanwhile, there is a negative and insignificant effect between perceived value on customer satisfaction, customer satisfaction on behavioral intentions, service quality on behavioral intentions and perceived value on behavioral intentions

Can Green Market Orientation Improve MSME Marketing Performance Through Organizational Ambidexterity?

There are environmental issues in many nations, including Indonesia. The preservation of the environment must continue to be the focus of sustainable national development. Small, micro, and medium-sized enterprises (MSMEs) are among the commercial entities that play a significant role in national growth. This study's main objective is to ascertain how innovation capacity and a green market orientation affect MSMEs' marketing success. 117 MSMEs in the city of Semarang make up the study's sample. The process involves using Smart PLS to analyze both the outer and inner models together with any intervening factors. Organizational Ambidexterity, Green Market Orientation, Innovation Capability, and Marketing Performance are the variables used in this study. The findings of this study indicate that Organizational Ambidexterity, Green Market Orientation, and Innovation Capability are all variables that have an impact on Marketing Performance. Organizational Ambidexterity also has an impact on Marketing Performance to a lesser extent. Then simultaneously show that Green Market Orientation and Innovation capability affect Marketing Performance through Organizational Ambidexterity. Only Innovation Capability on Marketing Performance has no effect. The novelty in this study is an environmental issue that is associated with marketing performance

Determinants of Purchase Decisions among E-commerce Users: The Significance of Trust, Security, Price, Service Quality, and Risk Perception

The objective of this study is to determine the influence of Trust, Security, Price, Service Quality, and Risk Perception on Purchase Decisions of E-commerce users through Shopee. This is a quantitative study using a data collection technique of a questionnaire distributed through Google form with a sample size of 100 respondents processed with SPSS version 23. The data analysis uses multiple linear regression. The results of the hypothesis test show that: (1) trust affects purchase decisions; (2) security affects purchase decisions; (3) price does not affect purchasing decisions; (4) service quality does not affect purchasing decisions; and (5) risk perception affects purchase decision of E-commerce consumers through the Shopee website.Trus

Brand Image as a Mediating Variable of the Influence of Perceived Ease of Use and Price on Customer Satisfaction

Customer satisfaction is important for the sustainability of businesses, both online and offline. The purpose of this research is to examine the role of brand image in mediating the relationship between perceived ease of use and price on customer satisfaction. Data was collected by distributing questionnaires to 160 respondents in East Java who had made online purchases using TikTok Shop in the last 3 months. Then, the hypotheses in this study were tested using Partial Least Squares (PLS). The research findings reveal that: (1) Perceived ease of use has a positive and significant effect on customer satisfaction; (2) Perceived ease of use has a positive and significant effect on brand image; (3) Price has a positive and significant effect on brand image; (4) Price has a positive and significant effect on customer satisfaction; (5) Brand image has a positive and significant effect on customer satisfaction; (6) Brand image is able to mediate the influence of perceived ease of use on customer satisfaction; (7) Brand image is able to mediate the influence of price on customer satisfaction

The Impact of Social Media Marketing and E-Wom on Purchase Decisions Through Purchase Intention: Study on Ready-to-Eat Food

The focus of this research is to determine the influence of social media marketing on purchase intention, the influence of e-WoM on purchase intention, the influence of purchase intention on purchase decisions, the influence of social media marketing on purchasing decisions, the influence of e-WoM on purchase decisions, and the influence of social media marketing and e-WoM on purchasing decisions through a purchase intention. A questionnaire was used as the data collection instrument in a survey approach. The research sample included 250 people who follow Lokasaji on social media, live in Jabodetabek, are 17 and above, and have purchased Lokasaji products in the last six months. SPSS and LISREL's SEM (Structural Equation Model) were used for data analysis. The results of the hypothesis test show that all hypotheses are accepted