SEO de contenidos e inteligencia artificial: experiencias en medios digitales

The advent of new and diverse generative artificial intelligence (Gen AI) tools, along with a new generation of search engines based on it, has created a form of SEO (Search Engine Optimization) for content creators, such as media outlets, who aim to be influential in this new AI-dominated environment. This chapter will present the foundations of these new positioning approaches, ranging from non-human writing to features that define the content of digital news media. In some cases, these approaches are more closely linked to becoming part of narratives rather than merely attracting traffic, as is the case with conventional SEO. Through the review of notable cases, with a focus on writing practices in Ibero-America and specific initiatives such as As Told to Buzzy (BuzzFeed), the chapter aims to provide operational usage trends for media professionals, as well as ideas for future research for academics and scholars of both SEO and media studies

Factores clave en la práctica de la Ciencia Abierta. Un análisis multivariado en el contexto universitario

This study analyzes the perception and practice of open science within the university context, aiming to identify the key factors of its adoption. Employing a quantitative approach, the study utilized a survey as a data collection technique administered to 106 professionals engaged in research activities at a Latin American university (Chile). Data were analyzed using descriptive statistical techniques, association tests, and multivariate analysis (binary logistic regression and K-means algorithm). Results revealed that the willingness to engage in open science is strongly influenced by knowledge, interest, and educational level, and moderately by the participant’s role. Three user segments were identified: indifferent, potential, and committed. Additionally, it was found that women and novice researchers exhibit greater interest in learning about the construct, with its practice predominantly observed in the field of sciences. It is concluded that fostering open science practices requires establishing specific institutional policies, developing open data repositories and reports, providing training in data management plans, and disseminating the benefits of open science, thereby contributing to the advancement of shared knowledge and academic and social progress within the community

Psychometric Properties of the Bright Personality Traits Scale in Iranian Students

Background. Bright personality traits are defined as a prosocial personality characteristic that includes altruism, forgiveness, and gratitude. This study investigates the psychometric properties of the Bright Traits Scale. Methods. This descriptive study employed factor analysis, with the statistical population comprising all students at Zanjan University during the 2021-2022 academic year. The research sample was selected using random cluster sampling, consisting of 225 participants for exploratory factor analysis, 225 for confirmatory factor analysis, and 40 for retest reliability. The study utilized the Bright Personality Traits Scale (Gouveia et al., 2021) and the Dark Personality Traits Scale (Johnson & Webster, 2010). Initially, face validity was assessed through expert opinions, followed by reliability evaluation using Cronbach’s alpha and test-retest methods. Exploratory factor analysis was then conducted to discover the underlying structure, and confirmatory factor analysis was performed to assess model fit. Finally, discriminant validity was measured using Pearson’s correlation coefficient. Statistical analyses were carried out using SPSS 25 and AMOS 24. Results. After minor revisions to the scale items, the scale demonstrated favorable face validity. Cronbach's alpha and retest coefficients for all subscales exceeded 0.7, indicating acceptable reliability. Exploratory factor analysis identified three factors—altruism, forgiveness, and gratitude—which collectively explained 51.86% of the variance in scores. Confirmatory factor analysis confirmed a significant relationship between observed variables and latent constructs, indicating that the three-factor structure of the scale had a good fit within the sample (χ²/df = 2.42, GFI = 0.92, AGFI = 0.90, IFI = 0.93, TLI = 0.92, CFI = 0.93, RMSEA = 0.056). Discriminant validity indicated an inverse and relatively strong relationship between bright personality traits and dark personality traits (r = -0.66). Conclusion. The Bright Personality Traits Scale demonstrates satisfactory validity and reliability among students, making it a reliable tool for future research

Bibliotecas en la Educación Intercultural Bilingüe : Estudio comparativo sobre la correspondencia cultural de los acervos bibliográficos presentes en escuelas primarias y secundarias de la provincia de Chaco

Based on an investigation whose criterion was to analyze the cultural correspondence of the bibliographic collections located in libraries of primary schools of the Intercultural Bilingual Education (EIB) modality, in the northeastern region of Argentina (provinces of Chaco, Corrientes, Formosa and Misiones), It was evaluated to carry out a comparative study of the collections and services present in primary and secondary schools in the province of Chaco. Although there are elements to consider a potential usefulness of the collections by teachers and librarians (especially herbaria, maps and photographs), they have no impact on the uninhabited plane of school research. For this work, a consultation was made to the Official Registry of Educational Institutions, where the study population was taken as the people responsible for the libraries located in the secondary schools of Chaco, Common Education, Youth and Adults primary level, and Complementary Services modality. The data were extracted and analyzed, under a qualitative-quantitative methodological criterion, through surveys with open and closed questions. The research carried out allows us to understand how the cultural correspondence of bibliographic collections is losing impact in terms of oral documents, museum pieces and library extension services that are required to sustain the EIB modality from their libraries, a situation that follows the logic of decreasing percentage of institutions that offer this alternative to indigenous students who decide to continue in some of the different educational levels of secondary school

Habilidades de alfabetización digital en estudiantes de postgrado de la Universidad Tecnológica Metropolitana

Due to the increased use of technology in educational contexts, digital literacy has turned into an essential element for students to have a good performance. In postgraduate studies, they are expected to demonstrate these competences, especially in research. The following study aims to explore graduate students at the Universidad Tecnológica Metropolitana’s perception of their digital literacy abilities in the research context. Through a survey based on the Digital Competences for Citizens, the research sought to identify the levels of development of the digital literacy competences of graduate students. The results show that the participants declare to have a general knowledge of the field, especially highlighting the security dimension. Besides, it also reveals areas for improvement, such as the knowledge about copyright and digital identity protection. The findings demonstrate the necessity of implementing mechanisms and strategies for improving the digital literacy in graduate students of the institution

Modelo de gestión enfocado en el usuario del Sistema de Bibliotecas de la Pontificia Universidad Católica Argentina

In recent years, university libraries have had to discern and define a new role that considers both their social function and their integration into the teaching and learning process. This challenge means assuming that libraries must be an inspiring environment for students, teachers and researchers to enhance their learning experiences. This paper presents the management model of the Library System of the Pontificia Universidad Católica Argentina. It develops the changes introduced based on the results of the library’s evaluation and the methodologies applied to transform it into a user-centered management model. Sharing this experience aims to contribute to the reflection on librarians’ new roles and functions, the possible management models, and to raise awareness of the importance of the organisational cultural change that the library community must face

Métricas en transición: evaluación de indicadores tradicionales y alternativos en revistas latinoamericanas de ciencias sociales.

Altmetrics are transforming the evaluation of scientific impact by complementing traditional bibliometric indicators with a broader and more dynamic perspective on research influence in the digital age. In this context, the scientific ecosystem is undergoing a shift in its prevailing evaluation model as it has been understood in recent years. The main objective of this study is to analyze the distribution of Latin American social science journals indexed in the Scimago Journal Rank (SJR) 2023, and the evolution of their traditional and alternative metrics during the period 2017 – 2023, in order to identify growth dynamics and significant differences related to the impact assessment of scientific publications. The analysis considered the annual scores of 12 alternative metrics and 9 traditional metrics across 356 journals, as well as data obtained through a survey administered to the editors of the journals studied. The findings reveal limited regional representation of social sciences within the SJR, and an uneven pattern of regional editorial production led by Brazil followed by Chile, Colombia and Mexico. In traditional metrics, a sustained growth in SJR, CiteScore and JCI scores was identified, with a slower integration in Journal Citation Reports (JCR) metrics, accompanied by a consolidated editorial use in impact assessment. Altmetrics presented low and scattered values. Mentions on X (Twitter), Wikipedia, mainstream media and blogs exhibited statistically significant growth, while Mendeley readership, Facebook mentions and citations in Dimensions reflected a decrease. This asymmetric behaviour suggests an ongoing transition in the modes of scientific dissemination, although the traditional citation-based model prevails

Investigating the Effect of Organizational Commitment and Organizational Justice Perception on Knowledge Sharing Motivation

Medical staff, with their specialized knowledge and practical experiences, have a direct impact on treatment and health outcomes. This study investigated the effect of commitment and perception of organizational justice on the motivations for knowledge sharing of medical staff at Abolfazl Hospital in Kashmar. The main objective of the study was to investigate the effect of organizational commitment and perception of organizational justice on the motivations for knowledge sharing at Abolfazl Hospital in Kashmar. This is an applied study, in which the statistical population consisted of 112 medical staff at the hospital, and the questionnaire was distributed among all members as a census, and finally 98 usable questionnaires were collected. Data analysis and hypothesis testing were performed using the bootstrapping technique and structural equation modeling in SPSS and Smart PLS software, which focused especially on the effects existing at Abolfazl Hospital. The content validity of the questionnaires was confirmed by experts, and their reliability was calculated using Cronbach's alpha coefficient. The results showed that organizational commitment with an impact coefficient of 0.377 and perceived organizational justice with an impact coefficient of 0.470 have a positive and significant effect on knowledge sharing motivation. In particular, increasing organizational commitment and a sense of justice in the workplace significantly increase the motivation of medical staff to share knowledge. This study emphasizes the importance of strengthening organizational commitment and justice and suggests that hospital managers focus on these factors to help improve the quality of medical services and increase the efficiency of medical teams

Contenido curado en redes sociales de revistas COM y LIS Q1

The use of content curation in X by high-impact academic journals in the SJR categories of Library and Information Science (LIS) and Communication is explored (A high degree of content curation has been seen in publications in X in both areas, especially in LIS, the majority theme is the dissemination of recent articles and the most commonly used curation techniques are extracting and summarizing)

An Estimation of Cost-Effectiveness Threshold: Calculating the Monetary Value of a Quality-Adjusted Life Year

Background. The cost-effectiveness threshold represents the maximum monetary amount per health outcome considered acceptable for adopting a new intervention or technology. It serves as a straightforward decision-making tool to determine cost-effective interventions. Different jurisdictions apply this tool to optimize monetary investments to provide patients with additional quality-adjusted life years (QALYs). The willingness-to-pay approach-used in this study to project the monetary worth of a QALY- is one way to derive this cost-effectiveness threshold. Methods. This cross-sectional study, conducted in 2019, was tailored to Iran’s socioeconomic context. It comprised a survey in Tabriz, a metropolitan city, with a sample size of 304 participants without any particular disorders. The study employed the contingent valuation method and the willingness-to-pay approach. The data were acquired by interviews, and a researcher-designed questionnaire. Data analysis was conducted using Excel 2010 and STATA 16 software, employing the Weibull regression model. Results. The results revealed that the median willingness to pay among Tabriz citizens in 2019 for one QALY was 715,001,033 rials. This figure is 1.05 times Iran's 2017 per capita GDP, less than the upper limit of the world health organization (WHO)'s recommended cost-effectiveness level. Key factors in the study were household income, level of education, and number of children. Other variables, such as gender, employment status, age, and marital status, did not significantly impact the willingness to pay. Conclusion. Based on the results of this study, the threshold obtained is lower than that proposed by the WHO. Our findings align with those of other studies and can serve as crucial input for economic evaluation studies