The Impact of Social Servicescape on Restaurant Image and Customer Satisfaction

Este estudio busca determinar cómo el panorama de servicios sociales influye en la imagen y satisfacción de los clientes de restaurantes. Se analizó a los restaurantes en el distrito de Bahçelievler en Estambul con el Certificado de Gestión Turística del Ministerio de Cultura y Turismo de Türkiye. Se recopilaron datos de 360 visitantes de los restaurantes. Se utilizaron los Modelos de Ecuaciones Estructurales (MES) para examinar las relaciones entre las variables. Los resultados muestran que las dimensiones del panorama de servicios sociales, como empleados, otros clientes y relaciones, impactan positivamente en la imagen del restaurante. Sin embargo, la aglomeración social tiene un efecto negativo en la imagen. Además, se encontró que la imagen del restaurante influye positivamente en la satisfacción del cliente.The purpose of this study is to determine the effect of the social servicescape on restaurant image and customer satisfaction. The population of the study consists of restaurants operating in the Bahçelievler district of Istanbul province that have obtained a Tourism Management Certificate from the Ministry of Culture and Tourism of the Republic of Turkey. The study collected data from 360 people who visited these restaurants. Structural Equation Modeling (SEM) was employed to analyze the relationships between the variables. As a result of the research, it was revealed that the social servicescape dimensions of employees, other customers and rapport have a positive impact on restaurant image. On the other hand, the social crowding aspect was found to have a negative effect on restaurant image. It was also found that restaurant image has a positive effect on customer satisfaction

The Regenerative Design In the Construction Of Tourism Attractiveness

Durante el siglo XX, diversas ciencias y disciplinas han atravesado un giro subjetivo debido a los aportes epistémicos de las corrientes filosóficas contemporáneas, que cuestionan la posición del sujeto investigador postulada por el positivismo y el neopositivismo. El objetivo de este artículo es tensionar la relación Sujeto-Objeto en la construcción de los atractivos que constituyen la experiencia turística, observando de qué manera el Turismo Regenerativo problematiza esta relación. El trabajo presenta un enfoque cualitativo y teórico, de diseño explicativo a través de la contrastación bibliográfica, el estudio de regularidades empíricas y las variables que los constituyen. Este análisis en la abstracción busca elaborar una reflexión crítica y un postulado teórico de la propuesta regenerativa, poniendo en práctica el giro epistémico planteado por algunas de las corrientes filosóficas del S.XX (Salgado González, 2013).Throughout the 20th century, various sciences and disciplines have undergone a subjective shift due to the epistemic contributions of contemporary philosophical movements. These movements challenge the role of the investigative subject as posited by positivism and neo-positivism. The aim of this article is to explore the relationship between subject and object in the formation of the elements that make up the tourist experience. It examines how regenerative tourism complicates this relationship. The study adopts a qualitative and theoretical approach, employing an explanatory design through bibliographic comparisons, analysis of empirical patterns and relevant variables. Through abstract analysis, the study aims to develop a critical reflection and a theoretical proposition regarding regenerative practices, embodying the epistemic shift advocated by certain philosophical trends of the 20th century (Salgado González, 2013

Tourism Experience: Methodological Proposal for Its Design and Application

Gran parte de las investigaciones alrededor de la experiencia turística han centrado su énfasis en el carácter económico desde la propuesta de Pine y Gilmore (2001), dada la naturaleza de este producto de consumo y la respuesta efectiva a las necesidades del turista, desconociendo a actores fundamentales, como el territorio y al anfitrión. Después de realizar un análisis documental descriptivo, teórico y de prácticas desarrolladas en la temática, junto con trabajo de campo con los propietarios de las Haciendas Coloniales y Republicanas del Cauca, así como la encuesta realizada a 144 visitantes de la Ciudad de Popayán, las autoras se plantean como objetivo crear una propuesta metodológica integral para el diseño de las experiencias turísticas de las Haciendas Coloniales y Republicanas del Departamento del Cauca, en el que se vincula al territorio, al turista y al anfitrión, debido a que se identificó en los resultados que las experiencias se generan gracias a las interacciones socio territoriales (turista destino) y socioculturales (turista-anfitrión); es así como el turismo aporta no solo desde lo económico sino también desde lo personal, social, y ambiental; generando en cada actor respeto, protección y valoración por los territorios, tradiciones y sociedades.In tourism, much of the research on the tourist experience has focused its emphasis on the economic nature since the proposal of Pine y Gilmore (2001), given the nature of this consumer product and the effective response to the needs of the tourist, ignoring fundamental actors, such as the territory and the host. After carrying out a descriptive, theoretical and documentary analysis of practices developed on the subject, along with field work with the owners of the Colonial and Republican Haciendas of Cauca, as well as the survey conducted with 144 visitors to the City of Popayán; The authors’ objective is to create a comprehensive methodological proposal for the design of the tourist experiences of the Colonial and Republican Haciendas of the Department of Cauca, in which it is linked to the territory, the tourist and the host. It was identified in the results that these experiences are generated thanks in part to the socio-territorial (tourist-destination) and socio-cultural (tourist-host) interactions. This is how tourism contributes not only from the economic perspective but also from the personal, social, and environmental aspects. Thusly, it generates respect, protection and appreciation of territories, traditions and societies, in each actor

Silver Tourism: An Approach to Seniors’ Expenditure

Estudiar los efectos de una población cada vez más envejecida es crucial, pero se encuentra escasamente estudiado en el sector turístico. Este trabajo utiliza análisis descriptivos y regresiones logísticas multinomiales para hallar los factores explicativos del gasto de los mayores en hostelería y ocio antes y durante la pandemia COVID-19, con datos del Instituto Nacional de Estadística de España, empleando muestras de población adulta y anciana en 2019 y 2020. Los resultados sugieren que la renta, el número y situación laboral de los miembros del hogar y el número de viviendas aumentan las posibilidades de gastar más, al contrario que el tamaño del municipio de residencia; la variable sexo no fue concluyente.Studying the effects of an ageing population is crucial, but it remains understudied in the tourism industry. This paper uses descriptive analyses and multinomial logistic regressions to find the explanatoryining factors for senior spendings’ expenditure on hospitality and leisure before and during the COVID-19 pandemic, with using data from the National Statistics Institute of Spain of adult and senior population samples in 2019 and 2020. The findings results suggest that income, number and labour situation of the household members and the number of houses increase the chances likelihood of spending more, conversely to the size of the municipality of residence; the variable “sex” was innot conclusive

Intangible Cultural Heritage as A Tourism Resource in the Tierra Baja Village, Cartagena De Indias

El artículo tiene como objetivo caracterizar los principales campos del Patrimonio Cultural Inmaterial (PCI) de una Vereda de Cartagena de Indias: Tierra Baja, con el ideal de proyectarla en la industria del turismo cultural, teniendo en cuenta la pérdida de su identidad, la amenaza del territorio ante la avalancha de megaproyectos, su ubicación estratégica para el turismo y la situación de pobreza que atraviesa su población. La investigación se desarrolla con un enfoque cualitativo y un diseño de estudio de caso con técnicas del método etnográfico. De la caracterización resulta un análisis DAFO, donde se concluye que, pese a que existen debilidades y amenazas, representados en la pérdida de estos bienes culturales, también se presentan oportunidades representadas en la riqueza del territorio, y por eso se culmina estableciendo algunas estrategias para aprovecharla como recurso turístico que permita la mejora de las condiciones de vida de su población.This article aims to characterize the main fields of Intangible Cultural Heritage of a village [vereda] of Cartagena de Indias: Tierra Baja, aiming to project it to the cultural tourism industry, considering the loss of its identity, the threat of the territory in the face of the avalanche of megaprojects, its strategic location for tourism and the poverty that its inhabitants suffer. The research is carried out with a focus qualitative and a case study design with ethnographic method techniques. The characterization results in a SWOT analysis, which concludes that, despite the weaknesses and threats represented in the loss of these cultural assets, there are also opportunities represented in the richness of the territory. That is why it ends by establishing some strategies to take advantage of it as a tourist resource that allows the improvement of the living conditions of its population

Quality of Tourism Service in The Magical Town of El Fuerte, Sinaloa: An Analysis by Type of Company

El programa de pueblos mágicos se creó para integrar a localidades rurales dentro del turismo cultural. El objetivo de esta investigación es describir la percepción de la calidad del servicio turístico por tipo de empresa en el pueblo mágico de El Fuerte, Sinaloa. La investigación es de tipo cuantitativo, descriptivo y transversal; se caracteriza el perfil del turista y visitante, así como las dimensiones de calidad. Se analizaron seis tipos de empresas bajo la aplicación de 383 encuestas dirigidas a turistas y visitantes durante abril y mayo de 2023. El instrumento consta de cinco dimensiones y 22 criterios calificados con escala de Likert. Los resultados indican que las empresas mejor calificadas desde la percepción en la mayoría de las dimensiones son restaurantes, hospedaje y transporte, las áreas de oportunidad se encuentran en bar y licores, artesanías y servicios culturales. Cuatro de las seis empresas fueron calificadas con excelencia bajo la percepción general de la calidad del servicio.The Magic Towns Program was created to integrate rural localities into cultural tourism. The objective of this research is to describe the perception of tourism service quality by company type in the magical town of El Fuerte, Sinaloa. The research is quantitative, descriptive, and cross-sectional; the profile of the tourist and visitor is characterized as well as the dimensions of quality. Six types of businesses were analyzed through the application of 383 surveys directed to tourists and visitors during April and May 2023. The instrument consists of five dimensions and 22 criteria rated on a Likert scale. The results indicate that the best rated businesses from the perception in most of the dimensions are restaurants, lodging and transportation; the areas of opportunity are in bar and liquor, handicrafts, and cultural services. Four of the six businesses were rated excellent in the overall perception of service quality

Conflicts and the Sale of Land for Tourism: The Case of El Tepozteco National Park

En este trabajo se exploran los conflictos derivados de la venta de tierra para el turismo residencial y la construcción de hoteles, restaurantes y negocios turísticos en el Parque Nacional El Tepozteco (PNT). Se basa en el estudio de caso, ya que estas comunidades cuentan con una tradición de lucha por la tierra frente a proyectos turísticos dirigidos desde el exterior. Así, las comunidades del PNT que han sido despojadas de sus tierras debido al interés por parte de determinados comuneros y autoridades entorno a la tierra se han manifestado en contra. Sin embargo, a pesar de esta resistencia, este proceso sigue en crecimiento, aunque de manera discreta, debido a los intereses presentes entre los diferentes actores. De este modo, se presenta un panorama de tensiones que dificulta llegar a acuerdos entre las diferentes partes con el fin de generar una actividad más democrática e incluyente.This paper examines the conflicts generated from the sale of land for residential tourism and the construction of hotels, restaurants, and tourist businesses in the El Tepozteco National Park (PNT). It is based on the case study because these communities have a tradition of fighting against tourism projects directed from abroad on their lands. For example, the PNT communities that have been dispossessed of their lands due to the interest of certain community members and authorities in the land have resisted However, despite this resistance, this process continues to grow, albeit discreetly, due to the interests of the various actors. In this way, a panorama of tensions is presented that makes it difficult to reach agreements between the different parties to generate a more democratic and inclusive activity

Evaluation of Factors Hindering Participation in Leisure and Recreational Activities in Tourism Destinations

The aim of this study is to determine the factors that hinder participation in leisure and recreational activities in tourist destinations. Within this framework, an attempt was made to reach out to the local residents living in the Sinop destination and determine their opinions through a prepared questionnaire. During the data collection process, a total of 431 questionnaires were collected using the convenience sampling method. The collected data were analyzed using appropriate statistical programs. As a result of the analysis, it was determined that the local residents consider time restraints, transportation problems, inadequacy of facilities, individual psychology, lack of companionship and lack of information as obstacles to their participation in leisure and recreational activities. It was found that the majority of local residents have 6-10 hours of leisure time per week, sometimes find it difficult to use their leisure time, and spend most of their leisure time participating in household activities and social events. The majority of the participants in the study consider the recreational facilities of the Sinop destination to be partially sufficient, use the recreational facilities of their destination for 1-5 hours per week, and spend most of their leisure time outside the destination. In addition, the results of the analysis were interpreted within the framework of theoretical and practical contributions, and some recommendations were made for the industry and future research.The aim of this study is to determine the factors that hinder participation in leisure and recreational activities in tourist destinations. Within this framework, an attempt was made to reach out to the local residents living in the Sinop destination and determine their opinions through a prepared questionnaire. During the data collection process, a total of 431 questionnaires were collected using the convenience sampling method. The collected data were analyzed using appropriate statistical programs. As a result of the analysis, it was determined that the local residents consider time restraints, transportation problems, inadequacy of facilities, individual psychology, lack of companionship and lack of information as obstacles to their participation in leisure and recreational activities. It was found that the majority of local residents have 6-10 hours of leisure time per week, sometimes find it difficult to use their leisure time, and spend most of their leisure time participating in household activities and social events. The majority of the participants in the study consider the recreational facilities of the Sinop destination to be partially sufficient, use the recreational facilities of their destination for 1-5 hours per week, and spend most of their leisure time outside the destination. In addition, the results of the analysis were interpreted within the framework of theoretical and practical contributions, and some recommendations were made for the industry and future research

Objectives and Operational Marketing Strategies to Promote Ecotourism in Valledupar, Cesar

Esta investigación se enfocó en formular objetivos y estrategias operacionales de marketing para promover el ecoturismo en Valledupar, Cesar. Se fundamentó en los principios teóricos de David (2013), Serna (2008), Kotler y Armstrong (2013) y D’Alessio (2013). Se utilizó un enfoque cuantitativo, de tipo documental y descriptivo, con un diseño bibliográfico. La técnica empleada fue la revisión documental y se utilizó la matriz de registro como instrumento. Los resultados revelan que las empresas ecoturísticas deben implementar estrategias para mejorar su rentabilidad, competitividad y fidelización de visitantes. Esto implica desarrollar servicios, penetrar en mercados y posicionarse adecuadamente. Al capitalizar oportunidades y satisfacer las necesidades del mercado, fortalecerán su posición en el sector del ecoturismo.This research focused on the formulation of objectives and operational marketing strategies to promote ecotourism in Valledupar, Cesar. It was based on the theoretical principles of David (2013), Serna (2008), Kotler and Armstrong (2013) and D’Alessio (2013). A quantitative, documentary and descriptive approach was used, with a bibliographic design. The technique used was documentary review and the registration matrix was used as an instrument. The results reveal that ecotourism companies need to implement strategies to improve their profitability, competitiveness and visitor loyalty. This implies the development of services, market penetration and appropriate positioning. By capitalizing on opportunities and meeting market needs, they will strengthen their position in the ecotourism sector

Analysis and Identification of Strategic Sustainability Variables as Quality Tools for Tourism in Villavicencio

Villavicencio, la capital del departamento del Meta, destaca por su oferta cultural y paisajes naturales, es atractiva como destino para turistas locales, nacionales y extranjeros. Sin embargo, la ciudad enfrenta desafíos significativos debido a la presencia de numerosos operadores turísticos informales que limitan la calidad del servicio. En este sentido, la implementación de un modelo de turismo sostenible resulta como una alternativa crucial, capaz de integrar los intereses económicos, ambientales y sociales. Para abordar esta complejidad, se aplicaron metodologías como el Análisis Jerárquico de Procesos (AHP) y técnicas de análisis de redes como MICMAC y MACTOR. Estas permitieron identificar variables estratégicas y la influencia de actores clave del sector turístico de Villavicencio. Los resultados destacan la necesidad de fomentar prácticas responsables y regulaciones que aseguren servicios de alta calidad y promuevan la sostenibilidad. El análisis proporciona una base para decisiones estratégicas que no solo buscan mejorar la competitividad, sino también garantizar su viabilidad a largo plazo como destino turístico sostenible.Villavicencio, the capital of the Department of Meta, known for its cultural offerings and natural landscapes, is an attractive destination for local, national, and international tourists. However, the city faces significant challenges due to the presence of numerous informal tourism operators that compromise the quality of services. In this context, the implementation of a sustainable tourism model emerges as a crucial alternative, capable of integrating economic, environmental, and social interests. To address this complexity, methodologies such as the Analytic Hierarchy Process (AHP) and network analysis techniques such as MICMAC and MACTOR were applied. These methods allowed for the identification of strategic variables and the influence of key actors in the tourism sector of Villavicencio. The results highlight the need to promote responsible practices and regulations that ensure quality services and promote sustainability. The analysis provides a foundation for strategic decisions aimed not only at enhancing competitiveness but also at ensuring its long-term viability as a sustainable tourist destination