Scriptora International Journal of Research and Innovation (SIJRI)
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    43 research outputs found

    Biodegradable Polymers: The Future of Sustainable Plastic Alternatives

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    Increasing environmental pressures brought about by traditional petroleum-based plastics have increased the desire to seek alternative solutions in the form of biodegradable polymers across the world. The continuous accumulation of plastic waste and microplastic pollution and ecological degradation have shown the necessity to find materials that would unite the functional performance with environmental responsibility. This paper discusses the use of biodegradable polymers as a sustainable remedy to reducing plastic pollution, as well as promoting the goal of sustainable development. The paper will review the classification, synthesis, properties and the degradation mechanisms of the major biodegradable polymers, such as polylactic acid (PLA), polyhydroxyalkanoates (PHAs), starch-based polymers and cellulose-derived polymers. Their physicochemical properties, methods of processing, and applicability to packaging, agriculture, biomedical equipment, and consumer goods are emphasized. The study also examines the environmental advantages of biodegradable polymers, especially their smaller carbon footprint, lesser reliance on fossil resources, and fit with the principles of the circular economy. Representations of the findings of life-cycle assessment are presented to determine the overall sustainability of the findings with respect to the conventional plastics. Besides this, the paper also points out crucial barriers to a large-scale adoption, including increasing the cost of production, mechanical performance constraints, lack of infrastructure to compost and biodegrade, and regional regulatory disparities. The newest technologies in the fields of polymer blending, nanocomposites, and bio-based additives are examined to show how the challenges are being overcome. The importance of policy frameworks, industry cooperation, and consumer consciousness towards increasing the speed of changing to biodegradable materials are also considered in the study. The results indicate that biodegradable polymers have a great potential of substituting conventional plastics in most of the applications as long as more research, innovative initiatives, and conducive government frameworks are maintained. Finally, biodegradable polymers can be viewed as a key direction to material innovation and sustainability of plastics in the long term in terms of environmental responsibility

    Women-Led Social Enterprises: A Catalyst for Inclusive Growth

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    The social enterprises that are run by women have brought change, in the sense of inclusive and sustainable economic development particularly in marginalized societies. As part of addressing the gap in gender and income disparities, the role of women in initiating and operating businesses that are aiding in the socialization, generating job opportunities as well as empowering communities will be discussed in this paper. The study is built on the mixed-method research that introduces a combination of the qualitative interviews over 40 female social entrepreneurs and quantitative data over 120 social enterprises distributed in three regions to implement strategic approaches to make sure that their social mission is in line with their financial sustainability. The findings reveal that social enterprises run by women tend to be more community oriented, such as skill development, and reinvestment to the local economies, a factor that multiplies to the beneficiaries when a project is run by women, the beneficiary is beyond the direct beneficiaries. This was shown by empathetic, collaborative, and participatory decision-making leadership styles enhancing the resilience and reliability of organizations to its stakeholders. The study also mentions the major limitations such as inaccessibility to finances, bias of gender in investment ecosystems and policy gaps that scale back the expansion of enterprises. However, it is shown that, when properly sponsored, socially driven initiatives, carried out by women, can make a big leap to inclusive growth, as they incorporate social equality into market mechanisms. The paper will conclude with a policy recommendation to consolidate the institutional support, capacity building initiatives, and gender sensitive funding mechanisms that empower the women entrepreneurs to increase their influence. By and large, the study places women-led social enterprises as not only empowerment tools, but also as the key building block of equitable development, both in emerging economies and developed ones

    AI-Powered Chatbots as a Marketing Tool: Customer Perception and Trust

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    Chatbots that use AI are becoming more and more popular in marketing very quickly. They help businesses talk to customers in real time, give them personalised suggestions, and make it easier to deliver services. Even though these digital agents are becoming more common, it\u27s still not clear how much customers trust them or how they feel about them. This paper examines the effectiveness of AI chatbots as a marketing instrument, concentrating on customer perception, trust, and engagement. The data were gathered using a mixed-method research design, incorporating surveys and comprehensive interviews with 350 consumers who have engaged with AI chatbots in diverse sectors, such as e-commerce, banking, and telecommunications. The quantitative analysis employed descriptive statistics and a structural equation model to clarify the interrelations among perceived usefulness, conversational quality, personalisation, and trust. Thematic analysis was utilised to extract qualitative data from interview transcripts, concentrating on customer attitudes, satisfaction, and apprehensions related to privacy and transparency. The results show that chatbots are better at marketing when their answers are correct, they are easy to use, and the conversations seem human-like. Trust is an important link between how well a chatbot works and how interested a customer is. Being open about how AI is used and how data is handled greatly increases trust. Additionally, personalized communication and context-aware interactions were found to improve customer satisfaction and loyalty intentions. The study contributes to both theory and practice by highlighting the psychological and behavioral factors that underpin customer acceptance of AI chatbots in marketing contexts. Implications for marketers include strategies for optimizing chatbot design, building trust and fostering long-term customer relationships. Future research should explore longitudinal effects of chatbot interactions and cross-cultural differences in perception and trust

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    Scriptora International Journal of Research and Innovation (SIJRI) is based in India
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