The Influence of Organizational Culture in ASOLACC and its Role in Regional Development

Introduction: The research focused on analyzing the organizational culture of the Dairy Association ASOLACC in the municipality of El Contadero, Nariño. This culture was considered to have a significant influence on the interaction among members, their perception of their work and the image that the association projected to the community. The study made it possible to identify the values, beliefs, attitudes and behaviors that characterized the organization.Development: During the analysis, it became evident that ASOLACC\u27s organizational culture was marked by solidarity, collaborative work and associativity. However, there were also weaknesses such as resistance to change, low participation in decisions and lack of transparency in certain processes. These findings were contrasted with previous local, national and international studies, which reaffirmed the direct influence of organizational culture on innovation, competitiveness and market orientation. In addition, the economic, social and cultural context of the municipality of El Contadero was analyzed, which affected the internal dynamics of the association.Conclusions: It was concluded that organizational culture was an essential pillar for ASOLACC\u27s sustainability and growth. Strengthening its positive aspects and transforming the negative ones was presented as a strategic need for its development. The study recommended implementing training, participation and modernization processes to align the culture with the challenges of the current productive environment