Public Relations Model in The Transformation of Entrepreneurial University at Universitas Sumatera Utara

This study analyzes the Public Relations model in supporting the transformation of Universitas Sumatera Utara (USU) into an Entrepreneurial University. The models examined include Press Agentry, Public Information, Two-Way Asymmetrical, and Two-Way Symmetrical, which play a role in the university's internal and external communication strategies. The subject of this research is the Public Relations model in the context of an Entrepreneurial University, while the object of the study encompasses USU’s communication strategies in building an innovation and entrepreneurship ecosystem. This study employs a qualitative method with a constructivist approach, focusing on the interpretation of communication strategies from the perspective of stakeholders. Data were collected through in-depth interviews with academics, administrative staff, students, as well as industry and government partners. Data triangulation was used to enhance the validity of the findings, while the analysis was conducted interpretatively to explore the meaning behind the communication strategies implemented. The findings reveal that effective Public Relations plays a crucial role in enhancing the university's reputation, developing an innovation ecosystem, and strengthening academic and industrial networks. Structured internal communication fosters a culture of innovation among the academic community, while external communication through corporate communication reinforces strategic relationships with external partners. The success of this transformation is supported by effective communication governance, stakeholders’ roles as university ambassadors, and the optimization of digital media. This study concludes that an integrated Public Relations model plays a key role in facilitating the transformation of educational institutions into Entrepreneurial Universities, producing innovative, adaptive, and highly competitive individuals. The ARIEF Model (Analysis, Realization, Integration, Engagement, Feedback) was identified as a strategic approach to optimizing the role of Public Relations at USU.448 PagesDisertasi Dokto

Develovment Plan of Green Open Space (GOS) for Educational Tourism (Edu Tourism) in Cadika Park, Medan

Green Open Space (GOS) is an important component of urban planning because it serves as the city's lungs, a source of recreation, and an educational resource for the community. The purpose of this study is to examine the management zoning of GOS Taman Cadika Medan as an educational tourism destination in order to develop a more appropriate development plan. The study used a qualitative descriptive method, with data collected through interviews, direct observation, documentation, and surveys. The zoning of the area was evaluated based on the educational potential of the environment, which can be presented through educational content themes and visitor activities. The study's findings revealed that effective zoning includes environmental buffer areas, play and sports zones, and natural play zones with activities like bird watching, forest trail exploration, and sky observation. Supporting facilities, such as interpretation boards and public sports equipment, are also designed to improve the quality of education and visitor tourism. Taman Cadika's development planning recommendations focus on the integration of educational activities appropriate for each zone, in order to support long-term learning and environmental understanding.127 PagesTesis Magiste

The Influence Of Brand Trust, Service Quality And Perceived Value On Customer Loyalty At Sicepat Ekspress In Medan City

The objective of this study is to ascertain the impact of brand trust, service quality, and perceived value on customer loyalty at SiCepat Ekspress in Medan City.This research employs an associative research approach, and the type of data utilized is quantitative.The data was collected through the administration of questionnaires, and the analytical methods employed include descriptive analysis and multiple linear regression analysis.The population of this study comprises SiCepat Ekspress customers in Medan City. The study's sample size was determined using a convenience sample of 125 respondents.The findings of this study suggest that Brand Trust, Service Quality, and Perceived Value collectively exert a significant influence on Customer Loyalty at SiCepat Ekspress in Medan City. Furthermore, the study partially supports the hypothesis that Brand Trust, Service Quality, and Perceived Value have a positive and significant impact on Customer Loyalty at SiCepat Ekspress in Medan City104 PagesSkripsi Sarjan

Surfactant-Free Paracetamol Nanosuspension Prepared by Dry-Milling Method: Formulation, In Vitro Tests, and Assessment of Antipyretic and Analgesic Effects

Background: Paracetamol is a drug with poor water solubility. Therefore, the preparation of paracetamol nanosuspension was carried out. However, in previous studies, the results of testing the pharmacological effects in vivo were low. This is thought to be due to the use of surfactants where surfactants can form micelles and at high doses can cause various side effects and toxic so that in nanosuspensions it can reduce the drug effectiveness. Therefore, paracetamol nanosuspension without surfactant was prepared. Objective: To make paracetamol nanosuspensions without surfactants by dry-milling, evaluate, and compare the antipyretic-analgesic effects in vivo using paracetamol nanosuspension preparations with surfactants and paracetamol suspensions as comparators. Method: Identification of raw materials, preparation of paracetamol nanosuspension without surfactant by dry-milling method, evaluation of preparations, and stability test for 3 months. Then, antipyretic effect was tested using 2,4-dinitrophenol induction and analgesic effect was tested using hot plate method in vivo. Results: The level in the paracetamol preparation has met the requirements. In nanosuspension dissolution with surfactant is faster compared to nanosuspension without surfactant and suspension. Dissolution in phosphate buffer at pH 5,8 is faster than in gastric medium at pH 1,2. Stability testing shows the preparation to be stable for 3 months. Antipyretic-analgesic testing shows that nanosuspensions without surfactants have a better effect than nanosuspensions with surfactants but do not have a significant difference, while suspensions have a significant difference. Conclusion: Nanosuspensions without surfactants can be made by the dry-milling method. Nanosuspensions with surfactants dissolve faster, but the therapeutic effect of nanosuspensions without surfactants is better than that of nanosuspensions with surfactants and suspensions261 PagesSkripsi Sarjan

Analysis of the Influence of Location, Product Quality and Price Perception on Purchase Decisions at Waroeng Steak and Shake (Case Study of Consumers on Jl. Dr. Mansyur)

The purpose of this study was to determine and analyze the effect of Location, Product Quality and Price Perception on Purchasing Decisions of Waroeng Steak and Shake. The population in this study were consumers of Waroeng Steak and Shake, Jl. Dr. Mansyur branch. The sampling technique in this study was purposive sampling. The sample in this study amounted to 100 people. The data collection method used in this research is to use questionnaires and documentation studies. The analysis method used is descriptive method and multiple linear regression analysis method with SPSS 25 software. The results obtained in this study indicate that partially Location, Product Quality and Price Perception are proven to have a positive and significant influence on purchasing decisions at Waroeng Steak and Shake. In addition, simultaneously these three independent variables are also proven to have a significant influence on purchasing decisions at Waroeng Steak and Shake Jl. Dr. Mansyur Branch.186 PagesSkripsi Sarjan

The Relationship Between Sleep Quality and Menstrual Cycle in Final Year Students at the Faculty of Nursing, University of North Sumatra

The menstrual cycle indicates the process of maturation of the reproductive organs or is related to a woman's fertility level. Sleep quality and estrogen levels influence the menstrual cycle. Poor quality sleep can reduce melatonin production and cause an increase in estrogen levels, thus affecting the menstrual cycle. The burden of female students suffering from serious illnesses has the potential to cause menstrual cycle disorders. This type of research aims to identify the relationship between sleep quality and menstrual cycle in undergraduate students at the Faculty of Nursing, University of North Sumatra. The type of research used is descriptive quantitative with a descriptive correlation research design. The population in this study was all final year students at the Faculty of Nursing, University of North Sumatra, totaling 78 respondents with a sample size of 78 respondents. The sampling technique used is total sampling technique. Data analysis in this study used the Chi-Square test. The research results showed that the majority of female students experienced poor sleep quality with irregular menstrual cycles, 32 people (76.2%), 21 students experienced good sleep quality and normal menstrual cycles (58.3%). The results of the research that was carried out obtained a significant p-value <0.05, which means there is a significant relationship between sleep quality and the menstrual cycle.95 PagesSkripsi Sarjan

Analysis of Online Fraud Through a Giveaway Scheme on Facebook (Case Study of Court Decision No. 217/Pid.Sus/2023/PN TJB)

The advancement of digital technology has created new space for various types of crimes, one of which is digital fraud using a fake giveaway scheme. This scheme is carried out through social media by using fake accounts that impersonate public figures to persuade victims into following certain instructions, such as sending money in exchange for fake prizes. This type of fraud not only causes financial loss but also creates public distrust toward digital platforms and the public figures whose identities are misused. This study aims to examine the criminal law regulation of digital fraud using the giveaway scheme, based on Decision Number 217/Pid.Sus/2023/PN Tjb. The research uses a normative legal method with a statutory and case study approach. Several legal provisions are analyzed, including Article 28 paragraph (1) in conjunction with Article 45A paragraph (1) of Law Number 19 of 2016 concerning Electronic Information and Transactions, along with other related regulations used in the case resolution. Data were obtained through literature study and analyzed qualitatively to describe the pattern of violations and the application of legal norms to this crime. The results show that the existing legal regulations provide a basis for handling digital fraud, but they do not specifically anticipate new schemes that involve the misuse of public figure identities. This creates challenges in protecting victims and responding to offenders. Therefore, it is necessary to strengthen more specific legal rules and increase public legal awareness so that similar crimes can be prevented and handled more effectively.129 PagesSkripsi Sarjan

Analysis of Hygiene and Sanitation of Snacks at Pagaruyung Petisah Tengah Culinary Medan Petisah Sub-district Medan City in 2024

Street food is a popular dietary choice for the public, often consumed directly in public spaces. However, if it does not meet hygiene and sanitation standards, street food can become a source of disease transmission. This study aims to analyze the application of hygiene and sanitation practices among street food vendors at Pagaruyung Petisah tengah culinary Medan Petisah Sub-District, using a descriptive observational method with a cross-sectional design. Data were collected through observations and interviews with 20 vendors, covering aspects of ingredient selection, storage, processing, transportation, and food presentation.The results revealed that sanitation standards were not optimally implemented according to the Indonesian Minister of Health Regulation No. 2 of 2023. A total of 25% of vendors used leftover ingredients, and only 45% stored ingredients at the recommended temperature. None of the vendors stored raw animal-based ingredients at the appropriate temperature, and only 25% maintained cleanliness in storage areas. In the processing stage, 90% of vendors washed ingredients with running water, but none used personal protective equipment. Additionally, 30% of vendors mixed ingredients with potential cross-contamination risks during storage. Regarding transportation, only 30% of transportation equipment was free from contamination, and in the serving process, only 25% of vendors used closed containers. Laboratory tests revealed the presence of Escherichia coli in boiled noodles and fruit soup, each at 23 MPN/100 ml, while oxtail soup exceeded 23 MPN/100 ml, and fruit juice approached the safe limit with 3.6 MPN/100 ml, where the safe limit for E. coli bacteria is <3.6 MPN/100 ml. The only item meeting the safety standard is the gulai fish, which has an E. coli content of <1.1 MPN/100 ml. These findings indicate a high risk of food contamination due to inadequate sanitation practices. This study emphasizes the importance of education and training for vendors on proper sanitation procedures, as well as strict oversight by relevant authorities to ensure food safety in this culinary area.106 PagesSkripsi Sarjan

Hubungan Antara Kecemasan Mahasiswa dalam Berbicara Bahasa Inggris dan Menerima Lowongan Pekerjaan

English proficiency is crucial in the globalization era, particularly for Indonesian students aiming to enter the workforce. As an international language, English can broaden horizons, reduce communication barriers, and accelerate information exchange. Although Indonesia is still at a relatively low level of English proficiency, it is essential to enhance English skills, especially speaking ability, which is highly needed in the job market. This research is a descriptive quantitative study. Data collection techniques included questionnaires and document studies. The sample consisted of 102 respondents, selected using Slovin's formula. Variables were measured using a Likert scale and analyzed with SPSS 25 software. The study concluded that there is a positive correlation between anxiety and the variable Accepting Job Vacancies. The findings indicate that higher anxiety levels are associated with higher levels of Accepting Job Vacancies among the 2020 cohort of English Literature students at Universitas Sumatera Utara. This was demonstrated through the hypothesis testing using Pearson Correlation, which yielded a value of 0.745, greater than the critical value (r-table) of 0.163. Additionally, the study found a strong relationship between anxiety and Accepting Job Vacancies, as evidenced by a Pearson correlation value of 0.751. Based on the interpretation table, a value within the range of 0.61–0.80 indicates a strong and significant relationship.72 PagesSkripsi Sarjan

Analysis of The Effect of Leverage, Company Size, Profitability, and Conservatism on The Earnings Response Coefficient in Manufacturing Companies in The Consumer Goods Sector Listed on The Indonesian Stock Exchange in 2019-2023

This study aims to analyzed the effect of leverage, company size, profitability and conservatism on the earnings response coefficient in manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange in 2019-2023. The population in this study were manufacturing companies in the consumer goods sector on the Indonesia Stock Exchange in 2019-2023 totaling 47 companies, The sampling technique used the purposive sampling method from the selection results obtained 34 companies with a total of 170 observations, the data was analyzed using multiple linear regression. The results of the study indicate that partially leverage has a negative and significant effect on the profit response coefficient, company size has a positive and significant effect on the efficiency of the profit response, profitability does not affect the profit response coefficient and conservatism does not affect the profit response coefficient. Simultaneously leverage, company size, profitability and conservatism have a significant effect on the profit response coefficient.84 PagesSkripsi Sarjan