The relationship between social media marketing activities and brand equity with the mediating role of consumer’s benefits and experience on luxury beauty

Background: The rapid growth of the beauty industry and the increasing number of luxury goods consumers in Indonesia have made social media marketing a crucial tool for brands in the beauty sector. Understanding the relationship between social media marketing activities and consumer-based brand equity can provide valuable insights for businesses looking to maximize their brand's presence and engagement on social media platforms. Methods: This study examines the impact of social media marketing activities on consumer-based brand equity, with social media benefits and brand experience as mediating variables. Data was collected through a 5-point Likert scale questionnaire distributed to 471 respondents, aged 25-44 years, who purchase and follow luxury beauty brands on social media. The data was analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique to evaluate direct and mediating effects. Findings: The study reveals a significant direct and mediating effect of social media marketing activities on consumer-based brand equity. Additionally, it finds a direct and mediating effect of social media marketing activities on social media benefits, indicating that effective marketing strategies can enhance both brand equity and the perceived benefits consumers derive from social media interactions with brands. Conclusion: This research demonstrates the importance of social media marketing activities in strengthening brand equity and enhancing social media benefits. The findings suggest that luxury beauty brands can improve their consumer relationships and brand perceptions by optimizing their social media strategies, with a focus on brand experience and benefits. Novelty/Originality of this article: This study contributes to the literature by highlighting the mediating role of social media benefits and brand experience in the relationship between social media marketing and consumer-based brand equity, particularly in the context of luxury beauty brands in Indonesia. The use of SEM-PLS provides a robust framework for understanding the complex dynamics of social media marketing in the beauty industry

Economic valuation of agricultural land conversion to oil palm plantations: Assessing economic benefits and environmental impacts

Background: The conversion of agricultural land into oil palm plantations has become a pressing issue due to its significant economic and environmental impacts. While oil palm production offers economic benefits, it also contributes to biodiversity loss and the degradation of ecosystem services. This study aims to assess both the economic valuation and the environmental consequences of land conversion in Muaro Jambi Regency, addressing the gap in current research regarding the dual impact of this transformation. Methods: A total economic valuation (TEV) approach was applied, combining direct use value (DUV), indirect use value (IUV), and option value (OV) to quantify the economic impacts. Data collection included secondary data from government reports, industry studies, and previous academic works. Statistical methods were employed to estimate the economic contributions and environmental costs associated with land conversion. Findings: The total economic value of converting agricultural land to oil palm plantations was estimated at IDR 1.097 trillion per year, predominantly driven by the direct use value of palm oil production. The conversion, however, resulted in the loss of vital ecosystem services worth IDR 1.55 billion per year, as well as significant biodiversity and cultural heritage loss, valued at IDR 12.37 billion annually. These findings suggest that while oil palm cultivation provides substantial economic benefits, it also presents serious environmental challenges. Conclusion: The study underscores the importance of balancing economic benefits with environmental sustainability in land conversion decisions. Effective policy interventions, such as Payment for Ecosystem Services (PES), sustainability certifications, and land rehabilitation programs, are essential to mitigate the environmental impacts of oil palm plantations. Novelty/Originality of this article: While previous research has focused on the economic benefits, this study addresses the environmental consequences, such as biodiversity loss and ecosystem service degradation, providing a more comprehensive analysis

Community economic empowerment through oyster mushroom cultivation: A case study on agricultural-based empowerment using local raw materials

Background: Community economic empowerment based on oyster mushroom cultivation is one alternative to improve the welfare of rural communities. The potential for abundant raw materials, such as sawn timber waste, as well as the relatively easy cultivation process and low capital, make this business promising. The Sumber Maju Business Group seeks to implement empowerment through training and business development to improve the economy of the villagers. Methods: This research uses a qualitative approach with a case study method to analyze the implementation of economic empowerment through oyster mushroom cultivation by the Sumber Maju Business Group. Data were collected through in-depth interviews with administrators, group members, and the local community, as well as through observation of the empowerment stages carried out, from preparation to evaluation and termination. Findings: This study found that community empowerment through oyster mushroom cultivation succeeded in improving the village economy, as evidenced by the increasing number of mushroom huts and group members' income. However, some stages of empowerment are still not optimal, such as the lack of government involvement in providing the necessary production equipment and the low awareness of some people about the potential of this business. Nevertheless, there is a strong desire from the community to develop this business further. Conclusion: Economic empowerment through oyster mushroom cultivation can increase the economic independence of group members and improve community welfare. However, there are challenges related to government involvement and the provision of adequate production facilities. Novelty/Originality of this article: This article offers new insights into agricultural-based economic empowerment that utilizes affordable local potential, namely wood waste, as the main raw material

The role of effort expectancy and facilitating conditions in enhancing digital banking adoption: A pathway towards sustainable financial services

Background: The adoption of digital banking has become increasingly important as financial institutions strive to enhance customer experience and service accessibility. However, the factors influencing users' intention to adopt digital banking remain complex. This study aims to explore the factors influencing the behavioral intention to adopt digital banking, focusing on these three key constructs. Methods: The study employs a quantitative research design using a survey to collect data from users of digital banking services. A structured questionnaire was developed to measure the three factors: performance expectancy, effort expectancy, and facilitating conditions. The data were analyzed using multiple regression analysis to assess the impact of each factor on users' intention to adopt digital banking. Findings: The results reveal that effort expectancy has the most significant positive influence on users’ intention to adopt digital banking. This suggests that the perceived ease of use plays a critical role in adoption decisions. Facilitating conditions, such as infrastructure and technical support, were also found to be important in encouraging users to engage with digital banking services. However, performance expectancy was found to have a statistically insignificant relationship with behavioral intention, which contrasts with prior studies that emphasize its importance. Conclusion: This study highlights the importance for banks to prioritize user-friendly platform design, minimize effort and complexity, while ensuring the availability of technical infrastructure and supporting systems. This study suggests that focusing on ease of use and providing enabling conditions are critical to increasing digital banking adoption rates and sustaining long-term user engagement. Novelty/Originality in this article: This article contributes to the existing literature by providing new insights into the role of effort expectancy in digital banking adoption, contrasting with prior research that emphasizes performance expectancy. It also highlights the significant role of facilitating conditions, offering practical recommendations for banks to enhance digital banking adoption by focusing on user accessibility and support systems

Badai kenaikan harga bahan pokok tiap tahun

Latar Belakang: Indonesia merupakan negara kepulauan yang memiliki beberapa pulau besar dan pulau-pulau kecil. Badan Pusat Statistik (BPS) menjelaskan bahwa jumlah penduduk Indonesia pada tahun 2021 adalah 272,68 juta jiwa dan meningkat menjadi 275,77 juta jiwa pada tahun 2022. Peningkatan jumlah penduduk ini berkorelasi dengan kebutuhan bahan pokok bagi konsumen di Indonesia. Penelitian ini bertujuan untuk menganalisis faktor-faktor kenaikan harga bahan pokok dan mengidentifikasi upaya yang dilakukan pemerintah dalam mengatasi kenaikan bahan pokok sebagai bentuk perlindungan konsumen. Metode: Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data terdiri dari data primer dan data sekunder. Data primer diperoleh melalui diskusi publik dengan narasumber. Narasumber yang terlibat dalam penelitian ini adalah kementerian dan lembaga terkait, seperti Kementerian Perdagangan RI, APDI (Asosiasi Pedagang Daging Indonesia), DPP APRINDO, Perum Bulog, Satgas Pangan Mabes Polri, serta perusahaan-perusahaan yang bergerak di bidang distribusi dan perdagangan. Data sekunder diperoleh melalui penelaahan dokumen-dokumen hukum dan peraturan-peraturan yang terkait dengan studi BAPOKTING (bahan pokok dan bahan penting). Data yang terkumpul kemudian dianalisis secara deskriptif. Temuan: Hasil penelitian menemukan bahwa faktor-faktor yang mempengaruhi kenaikan harga bahan pokok adalah kondisi geografis, iklim global, penawaran dan permintaan, rantai distribusi barang, munculnya kartel. Upaya yang telah dilakukan pemerintah dari hulu ke hilir adalah menyiapkan champion lokasi, memberikan bimbingan teknis kepada petani hortikultura, membuat tol laut, Selanjutnya dalam pengawasan dan evaluasi dilakukan operasi pasar di setiap daerah secara berkesinambungan. Kesimpulan: Temuan-temuan ini menunjukkan bahwa banyak faktor yang berkontribusi terhadap kenaikan harga komoditas di Indonesia, termasuk tantangan alam, ekonomi, dan logistik. Pendekatan multi-segi yang dilakukan pemerintah, mulai dari memperbaiki praktik-praktik pertanian hingga memantau distribusi, menunjukkan komitmennya terhadap perlindungan konsumen. Namun, upaya-upaya berkelanjutan diperlukan untuk memastikan stabilisasi harga yang efektif dan berkelanjutan

Analisis kinerja sistem produksi pada industri produsen Tahu Bandung dengan pendekatan simulasi event diskrit studi kasus: Tahu Bandung ALN

Latar Belakang: Penelitian ini bertujuan untuk menganalisis kinerja sistem produksi yang saat ini diterapkan oleh Tahu Bandung ALN dan memberikan usulan alternatif perbaikan yang bisa diterapkan agar kinerja sistem produksinya menjadi lebih efisien. Metode: Penelitian ini menggunakan pendekatan simulasi event diskrit dengan parameter penilaian kinerja yang digunakan berupa waktu total produksi dan biaya total produksi. Hasil: Hasil simulasi base case scenario menemukan bahwa terdapat beberapa proses produksi yang memiliki waktu tunggu yang menandakan terjadinya bottleneck pada proses. Oleh karena itu, diusulkan dua alternatif perbaikan, yaitu skenario pertama (penambahan jumlah sumber daya pada proses produksi yang memiliki waktu tunggu) dan skenario kedua (kombinasi penambahan jumlah sumber daya pada proses produksi yang memiliki waktu tunggu dan kebijakan persediaan bahan baku tertentu). Alternatif skenario pertama menjadi alternatif skenario yang mampu memberikan perbaikan kinerja sistem produksi yang lebih efisien dengan waktu total produksi turun sebesar 22,40% dan biaya total produksi turun sebesar 40,57%

Potensi pertanian dan dinamika pembangunan ekonomi di Desa Cabeyan, Kabupaten Sukoharjo, Jawa Tengah

Latar Belakang: Makalah ini menginvestigasi potensi pertanian dan tantangan yang dihadapi Desa Cabeyan, yang terletak di Kabupaten Sukoharjo, Jawa Tengah, Indonesia. Pertanian memainkan peran penting dalam perekonomian desa, dengan sumber daya alam yang melimpah yang mendukung beragam kegiatan pertanian. Metode: Dengan menggunakan kombinasi data primer dan sekunder, termasuk wawancara dan data observasi, studi ini mengkaji sumber daya fisik dan manusia yang tersedia di Desa Cabeyan. Hasil: Temuan menunjukkan adanya potensi fisik yang signifikan, ditandai dengan tanah yang subur, iklim yang mendukung, dan sumber daya air yang cukup. Namun, tantangan seperti kualitas dan ketersediaan air masih ada, sehingga menjadi hambatan bagi pembangunan pertanian yang berkelanjutan. Temuan:  Terlepas dari tantangan-tantangan ini, desa belum mengalami transformasi struktural yang signifikan, dengan pertanian tetap menjadi mata pencaharian utama bagi sebagian besar penduduk desa. Kesimpulan: Penelitian ini menyimpulkan bahwa meningkatkan potensi pertanian Desa Cabeyan sambil mengatasi tantangan yang ada sangat penting untuk mendorong pembangunan berkelanjutan dan meningkatkan kesejahteraan penduduknya. Penelitian ini berkontribusi pada pemahaman dinamika pertanian di masyarakat pedesaan Indonesia dan menggarisbawahi pentingnya pendekatan holistik untuk mengatasi tantangan dan memanfaatkan potensi pertanian untuk pembangunan berkelanjutan

Agricultural development model and transformation: An economic perspective on rural development and technological innovation

Background: Economic development aims to increase people's income gradually and sustainably, with a model that includes structural, institutional, and technological transformation. This study focuses on Siwal Village to examine the challenges of development and application of technology in the agricultural sector. Methods: This study uses a qualitative approach to understand the development conditions in Siwal Village, Baki District, Sukoharjo Regency. The research location was chosen purposively, namely Siwal Village, which has characteristics that are relevant for development analysis. Data collection techniques were carried out through in-depth interviews with various sources and literature studies to obtain supporting secondary data. The data obtained were analyzed using qualitative descriptions to describe the phenomena that occurred in the village, including structural, institutional, and technological changes. Findings: The results of the study show that Siwal Village has experienced significant structural changes, with the agricultural sector's contribution decreasing, while the industrial and service sectors have increased rapidly. In addition, institutional transformation has also occurred, with changes in the village economic management system and strengthening of local institutions. Agricultural technology has also been introduced, but its application is still limited due to the lack of knowledge and human resource capacity in managing the technology. Conclusions: The agricultural development process in Siwal Village needs to adopt the Diffusion model, which emphasizes the dissemination of efficient agricultural technology and training human resources to improve their ability to manage modern agriculture. With the application of appropriate technology and increasing community capacity, agricultural development in Siwal Village can improve and contribute to sustainable village economic welfare. Novelty/Originality of This Study: The novelty of the study lies in the combination of the economic development model with the Diffusion of Innovations theory, which describes the spread of new technologies in the agricultural sector.

Analisis Pengembangan pertanian dan tranformasi struktur Desa Bangri, Kecamatan Karangpandan, Kabupaten Karanganyar

oai:ojs2.journal-iasssf.com:article/740Pendahuluan: Pengembangan pertanian adalah usaha dalam meningkatkan upah dan/atau pendapatan petani. Usaha yang dilakukan dengan penciptaann sistem lapangan kerja, menghilangkan kemiskinan, ketahanan pangan, dan usaha pengembangan ekonomi. Metode: Metode pengambilan data dilaksanakan melalui dua tahapan, yakni proses wawancara dan studi pustaka. Hasil dan Pembahasan: Desa Bangsri merupakan sebuah desa di Kabupaten Karanganyar dengan penduuk yang mayoritas melakukan kegiatan Bertani. Pertanian menjadi salah satu sumber daya utama Desa Bangsri. Penelitian ini bertujuan dalam memahami model pengembangan pertanian melalui pemahaman potensi dan permasalahan desa serta transformasi struktur yang dimiliki. Kesimpulan: Desa Bangsri merupakan desa yang memiliki banyak sumber daya alam terutama persawahan dengan sumber daya manusia berupa petani dan peternak. Pembagunan Desa Bangsri diikuti dengan peningkatan pendapatan dari usaha tani dan pembuatan inovasi untuk meningkatkan motivas masyarakat desa

Memperkirakan pengaruh pemindahan ibukota negara terhadap pertumbuhan indeks pembangunan manusia di Provinsi Kalimantan Timur

Latar Belakang: Provinsi Kalimantan Timur memiliki keunggulan kompetitif berkat kekayaan alamnya yang melimpah, yang dapat meningkatkan daya saing daerah. Hal ini tercermin dalam tingginya IPM Kalimantan Timur di Indonesia, meskipun terdapat ketimpangan IPM antar kabupaten/kota yang mengindikasikan bahwa daya saing sumber daya manusia (SDM) belum optimal. Faktor utama yang mempengaruhi daya saing SDM adalah pendidikan, kesehatan, dan ketenagakerjaan, yang terkait dengan sektor perminyakan dan pertambangan yang telah menjadi mesin pertumbuhan ekonomi Kalimantan Timur sejak era kolonial. Dampak besar dari industri minyak, batu bara, dan perkebunan membuat ketergantungan ekonomi lokal dan global sangat kuat. Metode: Penelitian ini menggunakan metode studi literatur untuk mengeksplorasi dampak pemindahan ibu kota negara (IKN) ke Provinsi Kalimantan Timur terhadap IPM di wilayah tersebut. Hasil: Sumber daya fosil menjadi komoditas ekspor strategis dan prioritas utama provinsi. Namun, pengelolaan sumber daya alam di Kalimantan Timur menjadi isu utama karena potensi yang dimiliki tidak sebanding dengan kesejahteraan masyarakat. Kesimpulan: Rencana pemindahan ibu kota ke Kalimantan Timur memerlukan perhatian khusus untuk mencegah eksploitasi sumber daya alam dan kerusakan lingkungan. Keberadaan ibu kota negara diprediksi akan memberikan pengaruh besar pada peningkatan Indeks Pembangunan Manusia, terutama di Kalimantan Timur dan Kalimantan secara keseluruhan. Oleh karena itu, pembangunan ibu kota negara direncanakan dengan konsep forest city, di mana minimal 50% dari luas kota adalah ruang terbuka hijau yang terintegrasi dengan bentang alam, termasuk kawasan perbukitan dan daerah aliran sungai (DAS)