Is a smart sustainable city a marketing-oriented city?

More recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city. If this purpose is identified with adapting to the needs of current and future generations of citizens, a strong convergence between the concepts of the smart sustainable city and the marketing-oriented city can be predicted in the near future. In my paper I have try to detect the first signs of this convergence process in the Hungarian discourse on the development of smart sustainable cities. Therefore, I empirically analyse the sustainable urban development strategies of the most important Hungarian cities prepared between 2021 and 2024, which are key for the use of EU funds for sustainable urban development. The analysis focuses primarily on the different approaches to the concept of city marketing and the peculiarities of their use, using the methodological tool of content analysis. The results are rather mixed: although the cities analysed almost without exception try to integrate marketing (especially sales communication) into the practice of smart sustainable urban development, the majority of these documents are still not sufficiently customer-oriented. Moreover, the lack of an integrated marketing approach is also a very typical problem, mainly due to the dominance of sectoral marketing limited to tourism or economic development and/or the absence of a management approach. However, in the absence of a correct and complete use of the city marketing concept, there is little chance of really good practices of smart sustainable urban development being established in the near future. The main aim of this paper is to draw the attention of urban policy practitioners and academics to this danger.

Difficulties on the road to progress and resilience. Accounting challenges for the public sector in the digitization process

The objectives of this article are: to identify some problems of the digitization process in which the accounting function of the enterprise is involved and to provide some solutions to these problems. Thus, the article includes both the description of some problems of the accounting function that digitization generates for internal management in large state companies, the applicable accounting rules, solutions of some state units, ideas of the authors.                    Since they are relatively new problems, for some aspects there are no previous studies on them. As methods of approach, the establishment of the importance of the problem according to the opinions in the field of economic research and the business environment, the description of the current situation, including in the field of accounting, the presentation of solutions adopted by two state-controlled units from Romania as case studies are considered , adapting the accounting information flow and the rules to meet management needs in the digitalization process, analyzing how to apply some international standards with implications in the digitalization process.Among the estimated results are some possible solutions to be applied by national companies in the accounting of digitization processes.                    Through the article, we offer new solutions applicable by practitioners of state companies, including their managers, but also proposals to the authorities to clarify some aspects through accounting law or business law.The article will contribute to avoiding the occurrence of blockages in the digitization processes related to the accounting function. Thus, in the management of digitization processes, attention can be focused on substantive elements, efficiency and opportunity, less on formal aspects such as the flow of accounting records

Digital competencies for municipalities – Findings from Switzerland as a role model for smart regions within the European Union member states

The study shows that e-government services, cybersecurity and digital document management have been identified as key priorities for digitization in Swiss municipalities, which is crucial for the development of smart regions. This study aimed to assess the needs for certified digital competencies among decision-makers in small Swiss municipalities and cities. It sought to identify relevant digital transformation topics, required competencies, recruitment practices, training needs, and collaborations. While smart city initiatives have gained traction in larger urban areas, less attention has been paid to digitalization efforts in smaller municipalities. This study helps to fill that gap examining the specific needs and challenges of smaller Swiss communities. An online survey was conducted among 1,221 German-speaking Swiss municipalities in February 2024, with 215 responses (17.6% response rate). The survey covered topics such as digital transformation priorities, competencies, recruitment, training needs, and partnerships. Key findings include: E-government services, cybersecurity, and digital document management were top digitalization priorities; 61% of municipalities have a person responsible for digitalization efforts; Personal competencies like curiosity and willingness to learn were highly valued; Only 32% use competency-based job profiles in recruitment; There is significant interest in further training on digital transformation topics. The results highlight the need for targeted training and competency development for digitalization leaders in smaller municipalities. They also reveal opportunities to improve recruitment practices and leverage partnerships. This study provides valuable insights to inform the development of tailored training programs and competency frameworks for digital transformation in small Swiss municipalities. It contributes to the broader smart cities literature by examining the unique needs of smaller communities often overlooked in urban-centric research

Cities and urban consumption in transition towards sustainability

Sustainable urban development is advancing through cities that aim at encouraging sustainable consumption behaviours. Cities are in transition to achieving urban sustainability, meeting the needs of communities without compromising the wealth of future generations. Cities are playing a leading role in advancing towards sustainable urban consumption, and enabling citizens as responsible consumers and agents of social change. Driving responsible urban consumption provides benefits to urban communities by ensuring a better quality of life of people within urban spaces and natural environments. The future of urban development relies on promoting styles and behaviours of responsible consumption and making healthy and environment-friendly urban spaces

On the way to resilient information security management: Business Continuity Management (BCM) for public institutions

This article refers to Business Continuity Management (BCM) for public institutions in Germany. Objectives: The main objective is to raise awareness of the importance of robust business continuity planning (BCP) in public institutions. It emphasizes how a well-designed BCP can increase an institution's ability to anticipate potential business interruptions, minimize eventual impacts, resume operations, and ensure basic services during unforeseen events such as natural disasters or pandemics. Prior Work: Reference is made to previous studies and practices dealing with BCM in public institutions. Among these, most are limited to theory and do not deal with BCM from a practical point of view. Many institutions are working with conventional BCM practices, even though new technologies and frameworks are opening up new opportunities. Approach: The method presented here focuses on the practice of BCM application in public institutions. Through case studies and interviews with public officials, approaches are demonstrated that maximize the continuity of public service during unexpected events. The article also highlights the importance of new technologies and data-driven approaches for effective BCM. Results: The results show that effective application of BCM enables public institutions to respond quickly and efficiently to emergencies, minimize their impact, and provide recovery services. It is clear that a proactive, technology- and data-driven approach to BCM contributes significantly to its effectiveness. Value: The value of this article lies in emphasizing the practical application of BCM in public institutions and demonstrating how technology can be used to make BCM practices more effective. For public administrators and politicians, this article can serve as a guide for improving their BCPs and ensuring continued public service even in times of unavoidable disruption

A technological and legal investigation into how smart states deploy collective intelligence for security and surveillance purposes

The paper examines challenging cases for the balancing act between privacy and protection of individual rights on one side and protection of public and national security on the other. In doing so, the article refers to the main privacy protection legislation – the GDPR and specifically article 23, the AI ACT and its relevant exceptions, the LED, and newly proposed pieces of legislation aiming at giving more manoeuvre capabilities to law enforcement and intelligence agencies when it comes to conducting activities for the purpose of protecting the public and national security. The article debates the relation between data protection and public and national security in democratic states and shows how the evolving threat landscape influences both the practice and the legislative process around personal data protection and deployment of emerging technologies and use of collective intelligence for security purposes. The way this relationship is shaped in each (smart) state is influenced by political, technological factors as well as the specific threat landscape. The deployment of AI for surveillance of the public space, the way it is both regulated and contested are discussed, with practical cases such as the use of smart surveillance during the 2024 Paris Olimpic games being analized. When looking at surveillance technologies deployed in the public space, the article also articulates a new physical and digital intertwined dimension of the public space, making the argument that both within and outside the visible boundaries of constructed geography, there is digitally field space, either vertically or horizontally, that can represent a resilience enabler factor but can also become a threat if exclusively depended upon or if not secured against malicious interference.

Correlation between the built environment and sociology: A critical review of residential segregation and social housing policy in Iran

This paper critically reviews the correlation between the built environment and sociology as it pertains to residential segregation and social housing policy in Iran. The objective is to identify design strategies that minimize the risk of social isolation, promote social interaction, and foster a sense of community within affordable housing zones. The literature review includes existing research on urban segregation and social sustainability, with a focus on architectural solutions. Case studies are utilized to exemplify both positive and negative social outcomes related to urban segregation and identify effective design elements. The findings highlight the complex nature of residential segregation and its impact on social isolation, social capital, and social exclusion. The built environment contributes to the problem by facilitating the creation of isolated communities, and architects have a crucial role in addressing them. The results suggest that a comprehensive social housing policy is necessary to improve the quality of social housing and reduce residential segregation in Iran. Finally, the paper provides practical design strategies to promote social interaction, enhance accessibility and mobility, create mixed-use developments, and incorporate sustainable design features in social housing policy. By using design strategies that support social sustainability and inclusiveness, architects can create thriving and sustainable urban environments that prioritize the needs of marginalized communities

AI and digital out-of-home advertising in smart cities

The purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns. The object of analysis is the creation of advertising content, with special attention paid to personalized advertising formats. AI's ability to analyze information based on user behavior, as well as tools to optimize DOOH advertising campaigns, are also covered. Previous studies are also analyzed regarding outdoor advertising and smart cities. Through content analysis the main aspects of DOOH advertising and smart cities are analyzed, so that a proposition could be made regarding their integration aiming at razing ads visibility and thus their effectiveness. The examples studied may lead to a better understanding of this relatively new and constantly evolving technology in the field of advertising. This is useful both for consumers who want relevant and interactive advertising content, and for organizations aiming to optimize advertising efforts and campaign effectiveness. The paper could be of interest to practitioners, academicians and students in the field of marketing, advertising, sales promotion and brand communication

Catalyzing digital transformation through Smart Cities initiatives in Indonesian local government

In the domain of public service delivery, our research provides crucial guidance towards enhancing collaboration and achieving digital transformation. This study, focusing on Indonesian local government, uncovers insights that can reshape the smart governance dimension in the era of smart cities initiatives. Qualitative methods were used, conducting in-depth interviews with public officials, advanced observations, and detailed data collection from government agencies, NGOs, and citizens of Jambi, Indonesia. We identify significant challenges such as leadership commitment, digital talent resources, silos, and data integration deficiencies, emphasizing the need for sincere collaboration and advancing data interoperability. Addressing leadership awareness and the digital talent gap is essential for successful implementation, alongside improving cyber management and data security. Building on these challenges, the research highlights potential development areas including collaboration enhancement, prioritization of interoperability, robust data center development focusing on cyber management and data security, and targeted digital talent cultivation. Through research collaborations, this reseach aims to provide actionable insights and practical recommendations, contributing to effective governance. Tangible outcomes include a conceptual model, practical framework, and policy brief, empowering stakeholders. Ultimately, this research aspires to catalyze positive transformation, shaping a future of inclusive, innovative, and meaningful smart cities

Engage citizens to smarten city governance

Objective: Smart Cities Mission launched by Government of India in 2015 aims to promote sustainable and inclusive cities that provide core infrastructure and facilitates decent quality of life for the citizens. Emphasis is laid on good governance, especially e-Governance and citizen participation.The paper examines the challenges in people’s participation and identifies the factors that facilitate people’s involvement in enhancing smart governance. Prior Work: Underlining the importance of people in city development, a study was conducted when Jawahar Lal Nehru Urban Renewal Mission was launched in 2005. The research was further extended when the Smart Cities Mission emphasized on the significance of citizens’ engagement. The present paper is continuum of these researches. Approach: This paper focuses on citizens’ engagement process applied under Smart Cities Mission, and attempts to investigate whether citizens’ point of views are directly or indirectly reflected in the Mission implementation. The paper is premised on literature review supported by a few field level surveys, consultations and analyses. Results: Smart Cities Mission emphasizes on public participation; and recommends Information Communication Technologies and e-governance as tools to facilitate and enhance citizen engagement. However, digital divide and digital illiteracy are serious challenges. Besides, bureaucratic control, political intervention, and top-down approach characterize Indian city governments. This leads to more of ceremonial public participation. But, there are instances of visionary and dynamic city governments that encouraged constructive and effective citizen participation. Implications:The paper would serve for further intensive studies to: a. identify effective ways for people’s participation in a system dominated by powerful vested interest groups averse to change, and ; b. provide policy-makers thoughts for effecting meaningful public involvement. Value: The paper findings are, by and large, common for developing countries. The paper indicates the mode for citizen engagement to enable smart governance of cities