COM 223 A, T & X: Public Speaking

COM 223 A, T & X: Public SpeakingDaystar Universit

Exploring the Role of Social Media in Accelerating KFC's Reputational Crisis

MASTER OF ARTS in CommunicationThis study aimed to explore how social media accelerates crisis in organizations with a focus on KFC. The objectives were, to establish how social media platforms accelerated the KFC crisis, establish key factors that influenced public perception and response toward the crisis, and establish key narratives that emerged. Contagion Theory, Social Influence Theory, and Situational Crisis Communication Theory guided the study. A case study research design located in a qualitative research approach was used. Purposive sampling was used where 903 posts/comments were sampled from X and Facebook between January and February 2022 which was the period of the crisis. A code sheet and Thematic analysis were used to collect data and analyze data respectively. The key findings in the study were that the KFC social media crisis was accelerated due to the rapid dissemination of information and the viral nature of online content. Economic factors, Social Media, and comparison of KFC with other competitors were found to be the main factors affecting perception and responses on social media. The key narratives that emerged; were proposals for a solution and KFC`s insensitivity to public outrage. The study recommendations were the franchise should engage in social responsibility programs that highlight their commitment to supporting the local economy and that the Kenyan government should carry out a comprehensive investigation into how multinational corporations procure locally produced materials or develop and execute policies that enable Kenyans to keep a portion of the foreign exchange and earnings. The study concluded that the KFC social media crisis was accelerated through social media platforms that i.e. X and Facebook, damaging their reputation

Shaping the adoption and use of Artificial Intelligence within the context of academic libraries in Kenya

Conference PaperArtificial Intelligence is driven by change in technology and will only get better, easier and faster with the rapid change of technology. Academic librarians should therefore consider ways to incorporate intelligent technology into their library services in order to reap maximum benefits for their users. This paper discusses the awareness, capabilities, advantages and disadvantages of artificial intelligence, in order to give insight for its adoption and use within the context of academic libraries. This study investigated the ways in which academic libraries are currently using artificial intelligence to enhance provision of services, improve user experience, enable more effective and efficient library operations. The study was based on a review of current literature on the topic in academic libraries to assess their awareness, adoption readiness and use of artificial intelligence. Findings of the study were discussed in terms of the potential impact for academic libraries to become artificially intelligent and the implications for how best these libraries can leverage artificial intelligence to improve their operations and services. The study found that the potential for adoption and use of artificial intelligence in academic libraries is high and may not only enhance the operations and provision of current services, but also lead to the introduction of new services and functions to libraries as well as enhancing collaboration and sharing. There is however need to create awareness of this potential by educating and training academic library staff and users about artificial intelligence, in order to help them thrive in a society which uses artificial intelligence.Daystar Universit

A Systematic Review of The Effectiveness of Diagnostic Tools in Assessing Autism Spectrum Disorder among Children in Africa.

MASTERS in Clinical PsychologyIn Africa, there is poor funding and strained health infrastructure resulting in few trained health personnel and the scarcity of diagnostic tests for assessing Autism Spectrum Disorder (ASD). The diagnostic tests available are developed in the West, are expensive, and require adaptation to be effective in Africa. This review was conducted to determine which diagnostic tests for assessing ASD are used in Africa. The specific objectives of this study were to examine the choice of diagnostic tools for ASD assessment in Africa, to determine what adaptations have been made to make the diagnostic tests more effective, and to make recommendations based on the study findings. The theoretical background of this study is based on the Social Ecological Model by Urie Bronfenbrenner and the Cognitive Learning Theory by Jean Piaget. They bring out the importance of community and innovation in developing an ASD diagnostic plan. The study conducted a systematic review of studies done in Africa from January 2009 to July 2024. The studies selected involved children 10 years or younger being assessed for ASD, that utilize a diagnostic tool for ASD and may have made adaptations to that diagnostic tool to make it more effective. 2428 studies were obtained from searches in PubMed, CINAHL via EBSCO, the Cochrane Library, African Journals Online, Google Scholar, grey literature, and reference searches using keywords obtained using the PICO tool. After critical appraisal using the JBI checklist, 29 studies were selected, and the data was summarized and reported using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). This study found that there was an upsurge of research into suitable ASD diagnostic tools and that healthcare providers have been innovative in coming up with strategies to overcome limited resources in the assessment of ASD. Diagnostic tests for assessing ASD in Africa have been adapted linguistically and culturally to enable them to be more effective in the local context. In addition, locally adapted diagnostic tests are being utilized in Africa with minimal adaptation and easy administration. Effective diagnosis of ASD will mean early intervention and better outcomes for children with ASD in Africa. This review recommends that healthcare practitioners in Africa adopt the adapted diagnostic tools enumerated in this study since these have been developed with the African context in mind. It was recommended that more research on diagnostic tools for ASD in Africa is necessary to better inform the development of a diagnostic strategy. More collaboration between African states could lead to the development of a unified strategy with shared resources and research. Several studies in the review illustrated the utility of screening and surveilling children during their clinic visits. In addition, a strategy needs to be developed to detect those older children with ASD who were missed due to a lack of screening programs. Africa is waking up to the need to understand the ASD burden better and to come up with an effective collaborative strategy to diagnose, intervene, and manage ASD in children

ICO 049 A&T: Photography & Photojournalism

ICO 049 A&T: Photography & Photojournalis

Moral Authority beyond the Positions and Titles

Article ManuscriptMoral authority is a kind of substantiated Reliability, Accountability and a deserving to be believed whether through rule of law or mere provided judgements. It cuts across the government, businesses, church, politics, and Individual Leadership. On one hand, positions and titles are used in institutions and organisations to help manage human capital in terms of power and decisions. On the other hand, the positions and titles do reflect the unique value of that person until the person makes decision that are tested for integrity, accountability and transparency. This article was motivated by generation Z’s demand for rejection of the Finance Bill, 2024. The discussion set the base on the Kenyan scenario, moral authority, leadership in government. In conclusion, the spiritual values embedded in the Kenyan national anthem should be guarded and adhered to.Daystar Universit

Digital Technology and Community Empowerment: Bridging the Rural-Knowledge Centre Gap

Conference PresentationRural communities in developing countries continue to experience marginalization due to centralization of services in urban areas and institutions. The imbalance in the distribution of resources and provision of services isolate rural communities making them to remain ignorant of the advancements that can lead to the socio-economic transformation of their life. Rural communities lack access to innovations and knowledge necessary for their transformation due to lack of good and effective channels for relaying information or mechanisms that can enable them to tap the knowledge they need to broaden their world view, interpret their situations, and address the barriers that prevent them from taking control of their life. Government and non-government agencies through their research and practice have current knowledge and information on different issues that have remained a distraction to communities’ transformation over the years, which if disseminated would enhance problem-solving ability of the said communities. Knowledge is power and does free people from the bondage of ignorance and set them on a firm and high ground where they discover themselves, interpret reality with confidence, and make decisions that improve their wellbeing. This paper argues that rural communities can be empowered by bridging the gap between rural communities through enhanced knowledge management strategies to develop problem-solving skills. Through an extensive review of existing literature, this study seeks to explore different strategies for disseminating knowledge to communities using digital technology. It will further examine how government agencies, not for profit organizations and local community initiatives can facilitate access to information and enhance digital literacy among rural communities. The findings of the study will help in drawing conclusions and recommendations.Daystar Universit

Relationship between Psychological Job Demand and the Subjective Well-being among Teachers in Public Secondary Schools in Kisii Central Sub-County, Kisii County, Kenya

Journal ArticleThe study investigated the relationship between psychological job demand and the subjective well-being among teachers in Kisii central sub-county, Kenya. The study was grounded on the self-determination theory of motivation and the demand-control-support theories, it adopted a correlational research design. A total sample of 194 participants was selected using simple random and purposive sampling techniques. quantitative data were collected using the 17-item demand-control-support questionnaire and a 24-subjective well-being questionnaire. Quantitative data were analyzed using descriptive statistics. The study established a weak positive relationship between psychological job demands and subjective well-being. This suggests that as psychological job demand increases, subjective well-being also tends to increase slightly. The positive correlation psychological aspect may indicate that individuals who thrive under pressure or find fulfillment in challenging work environments might report higher subjective well-being. The study impliesthe need to increase teamwork in the working environment in schools to continue fostering the subjective well-being of teachers. The study recommends a suitable teacherto-student ratio, to reduce the demand strain and hence increase the subjective well-being of teacher

LLB 310 P2: Electronic Commerce and the Law

LLB 310 P2: Electronic Commerce and the LawDaystar Universit

Kenya Airways External Stakeholders’ Perception of the Airline’s Crisis Communication Strategies

Master of Arts in CommunicationThere exists a gap in empirical evidence in Africa on crisis communication strategies and the manner in which they affect the formation of perceptions by stakeholders. This study of perceptions is crucial because what stakeholders say about an organization affect the manner in which they flourish and has a great impact on their reputation and corporate image. This study sought to assess Kenya Airways external stakeholders’ perceptions of the airline’s crisis communication strategies; which formed its main purpose. The study has three objectives which guided its approach. They were; i) to establish Kenya Airways passengers’ views on the crisis communication strategies of the airline ii) to determine the views of Kenya Airways passengers regarding the timeliness of the airline’s crisis communication strategies iii) to assess the impact of Kenya Airway’s crisis communication strategies on passenger patronage of the airline. The study majorly relied on the Situational Crisis Communication Theory (SCCT) and the Attribution theories to support its arguments and findings. The study used the phenomenological research design to collect qualitative data from Kenya Airways passengers. The sampling techniques used were purposive and snowball sampling techniques to a sample size of 12 participants. Data was collected through interviews which was done of Kenya Airways passengers. This data was later analyzed through a thematic analysis which was most suitable for the synthesis of data collected. Some of the key findings in this study attributed to the fact that a majority of Kenya Airways passengers hold negative perceptions about the airline owing to the lack of empathy they perceive from their crisis communication strategies and the lack of accommodative measures to cater for their needs during crisis. Consequently, the study concluded that Kenya Airways should be more concerned about the perceptions their stakeholders hold about them by channeling that feedback as a recommendation to enhance its operations. Further recommendations were geared towards Kenya Airways building a robust complaints management system and enhancing its feedback collection mechanism during crisis. Such measures are likely to positively impact perception formation of the airline which is more beneficial to it as a corporate.Daystar University, School of Communicatio