THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW

This study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content features for users. This study examines how elements of content on TikTok, such as creative short videos, viral challenges, and influencer collaborations, can affect digital marketing strategies and sales performance of electronic products on e-commerce platforms. The methodology used is systematic literature review (SLR) by gathering and analyzing various relevant previous studies on the topic. The findings of this review indicate that TikTok content has a significant impact on brand awareness, consumer engagement, and sales conversion. Effective marketing strategies implemented on TikTok can increase product exposure, attract consumer attention, and drive purchasing decisions. These findings provide valuable insights for digital marketing practitioners in leveraging social media platforms to enhance the marketing performance of electronic products in e-commerce

THE IMPACT OF OPTIMAL PROFIT TAXATION ON INVESTMENT ATTRACTION

In the current economic conditions, most countries of the world are moving along an innovative path of development and use various financial and non-financial instruments for this. One of these financial instruments is the income tax, which in turn is the object of combining the interests of the state, enterprises and the population. Therefore, this study is aimed precisely at the analysis of the formation of a unified income tax system that contributes to the inflow of investments into the innovative development of both the state and an individual enterprise. To date, a large number of financial incentives for innovation are used, such as tax incentives, loans, state subsidies, however, practice shows that not all of them give the desired effect. The formation of a unified system of taxation of profits will create a synergistic effect from the financial mechanism for stimulating investment in innovative development

FOREIGN MODELS OF STATE REGULATION OF THE CREDIT SERVICES MARKET

The article discusses foreign models of state regulation of the credit services market. According to the author, the governments of foreign countries took an active part in maintaining the liquidity of credit organizations through capitalization and refinancing. Prominent examples of such regulation are the French, Singapore and Hong Kong models, which were based on a successful combination of high levels of state intervention with regulatory tactics

THE IMPORTANCE OF THE SPEECH OF EDUCATORS AND EDUCATORS IN THE EDUCATIONAL PROCESS

The factor that has the greatest impact on education in the educational process is the educator. In addition, in preschool educational institutions, educators are engaged in the education of children. It is important for educators and educators how much they have mastered communication skills when working with children and how much speech indicators have developed in the delivery of their own opinion and information. This article will talk about how significant the speech of educators and educators is in the educational proces

A NEURAL NETWORK MODEL FOR AUTOMATED LOGISTICS PROVIDER SELECTION

In the article, using artificial intelligence technologies in the digital economy, the problems of organization of logistics flows were identified and scientific proposals aimed at solving them were develope

THE ROLE OF CONSUMER LENDING IN IMPROVING THE LIVING WELLBEING OF THE COUNTRY'S POPULATION

The article deals with the role of consumer credit in improving the welfare of the population of the country, that is, improving the system of consumer credit eliminates the conflict between the needs of the population and the ability to meet them with current cash income activates demand and as a consequence, contributes to the welfare of the population

GOVERNMENT PROCUREMENT OF GOODS AND SERVICES SERVICES AT THE GORONTALO CULTURAL HERITAGE PRESERVATION CENTER

The stages of implementing government goods and services procurement services are unclear and the factors determining success are not yet known in government agencies. This can lead to low public trust in the government procurement service process for goods and services. The aim of the research is to obtain an overview of the stages of implementation of government goods and services procurement services as well as the factors determining their success. This research was carried out at the Gorontalo Cultural Heritage Conservation Center. The research method used is descriptive qualitative with an inductive approach and analyzed in stages through data reduction, data presentation and drawing conclusions. The data sources for this research consist of primary and secondary data. Primary data is selected informants related to goods/services procurement activities and providers who have carried out work at the agency. Secondary data is supporting data in the form of printed documents and related files. Data collection was carried out by means of observation and in-depth interviews. The results of this research show that there are two stages in the procurement of goods and services that are not optimal. The two stages in question are the procurement preparation stage and provider selection. Apart from that, human resource competency and standard operational procedures as determining factors for service are still not optimal. It is hoped that with future improvements, outputs from the provision of goods and services procurement services can be achieved that are transparent, effective, efficient and fair, right on target and with minimal abuse of authority

CORPORATE REPUTATION AND THE PATH FROM CSR TO PROFIT IN CHINA'S FOOD COMPANIES

The financial success of a business is closely tied to its ability to meet its social responsibilities towards its stakeholders, who contribute valuable resources to the business. Corporate Social Responsibility (CSR) is the embodiment of corporate social behaviour, which has an impact on both a company's reputation and its performance. The study seeks to examine the influence of fulfilling corporate social responsibility (CSR) on financial success, with a focus on the mediating effect of company reputation. In order to accomplish this objective, this study focuses on examining publicly traded companies in China's food market. By utilizing both domestic and foreign theoretical study findings and practical exploration experiences on corporate social responsibility (CSR), business reputation, and financial performance. This study employs the literature review method to elucidate the theoretical foundation that supports the research and uncover the mechanism by which corporate performance is enhanced by the fulfilment of social responsibility by listed businesses in the food industry in China. And find the intermediary role of corporate reputation and investigates the mechanisms and pathways through which social responsibility and corporate reputation influence corporate performance. The findings will help to enhance the current understanding of the relationship between corporate social responsibility (CSR) and financial success. Additionally, it will offer valuable insights for future research and practical applications in this field.

"UNITED WINDOW" LLC ways to improve the marketing activities of the production enterprise

In this article, we will study the demand for products and services, analyze competitors, determine the needs of potential customers and market requirements, develop a marketing strategy: determine product assortment and prices, focus on specific areas, establish product distribution channels. , development of marketing messages, promotions, customer incentives, participation in exhibitions and events are considered.