The Influence Of Brand Image, Product Quality, And Price Perception On The Purchase Decision Of Jims Honey Products Among Students In Pekanbaru

This study aims to examine the influence of brand image, product quality, and price perception on the purchasing decisions of Jims Honey products among students in Pekanbaru. Data collection was conducted using a questionnaire. The population in this study consists of students in Pekanbaru. A sample of 100 respondents was selected using purposive sampling. The data analysis employed a quantitative approach with multiple linear regression. The results of the simultaneous test show that brand image, product quality, and price perception collectively influence the purchasing decisions of Jims Honey products among students in Pekanbaru. Furthermore, the partial tests revealed that brand image, product quality, and price perception each have a significant effect on purchasing decisions. The R square value obtained was 0.657 or 65.7%, while the remaining 34.3% is influenced by other variables not included in this study

Analysis of Determinant Factors of Accounting Students' Interest in Careers in Islamic Banking: Religiosity as a Moderation (Study on Accounting Students at State Universities in Lampung Province)

This research investigates the key determinants that influence accounting students' interest in pursuing careers within the Islamic banking sector. Specifically, the study explores the impact of students’ perceptions, family environment, and labor market considerations, with religiosity serving as a moderating variable. Employing a quantitative research design, data were collected through a structured survey questionnaire administered to accounting students enrolled in public universities across Lampung Province. The data analysis involved multiple regression techniques and Moderated Regression Analysis (MRA) to examine the relationships among the variables. The empirical results demonstrate that students’ perceptions, family influences, and labor market dynamics exert a significant effect on their inclination to pursue careers in Islamic banking. Additionally, religiosity functions as a moderating factor, reinforcing the association between these independent variables and students’ career aspirations in the Islamic finance sector. These findings contribute to the broader discourse on human capital development in the Sharia-compliant banking industry, offering valuable implications for both higher education institutions and Islamic financial institutions. By understanding these factors, stakeholders can formulate more targeted strategies to enhance the attractiveness of Islamic banking careers, fostering greater interest among young professionals who align with Sharia principles and seek career opportunities within the sector

The Influence Of Online Customer Reviews, Online Customer Ratings And Price Perceptions On Decisions To Purchase Bostanten Products At Shopee

Purchasing decisions are individual actions involved in choosing options to obtain a product provided by the seller. This research aims to determine the influence of online customer reviews, online customer ratings and price perceptions on purchasing decisions for Bostanten products at Shopee by students from Tuah Madani District, Pekanbaru. This type of research is quantitative with a sample size of 100 respondents from Tuah Madani District Students, Pekanbaru who bought Bostanten products at Shopee. Determination of samples using Le.me.show with sampling procedures using purposive techniques. Sampling. The method was analyzed using the SPSS program. The data source used is primary data. The results of this research show that Online Customer Reviews, Online Customer Ratings and Price Perceptions have a positive effect on Purchasing Decisions. This means that students show that the better the reviews and ratings the product receives, as well as the more positive the consumer's perception of price, the greater the student's likelihood of making a purchase. &nbsp

The Influence of Influencer Marketing and Electronic Word of Mouth on Purchase Decisions Through Brand Trust as a Mediating Variable for Facetology Sunscreen Products in Pekanbaru

This study aims to analyze the influence of influencer marketing and electronic word of mouth (E-WOM) on purchase decisions through brand trust as a mediating variable on Facetology Sunscreen products in Pekanbaru. This research used a quantitative method with purposive sampling, totaling 98 respondents aged 13-28 years who had purchased or used Facetology sunscreen products. Data analysis used SEM-PLS with SmartPLS 4.0 software. The results showed that influencer marketing and E-WOM positively and significantly influence brand trust and purchase decisions, both directly and indirectly. Brand trust mediates the influence of influencer marketing and E-WOM on purchase decisions

The Influence Of Education Level And Job Training Levels in The Performance Of State Civil Servent The Inspektrorat Riau Province

This study was conducted at the Inspectorate of Riau Province with the objective of examining the influence of educational attainment and job training on employee performance at the regional Inspectorate of Riau Province. The sampling method employed was random sampling, with a total of 60 respondents. The R-squared value obtained from the data analysis is 0.544, indicating that the level of education and job training collectively account for 54% of the improvement in employee performance. The remaining 46% is influenced by factors not included in this study. The findings of this study demonstrate that education and job training are significant factors in enhancing employee performance in government agencies. However, it is important to recognise that there are other variables that also contribute to the overall performance of employees

Comparative Analysis of Financial Performance of Conventional Bank With BUMD Sharia Bank Riau Kepri

This study was conducted This research was conducted on conventional and sharia Riau Riau Riau banking in Riau. The purpose of this research is to compare the financial performance between Bank Riau Kepri Syariah and Bank Riau Kepri Conventional in Indonesia using financial ratios for the period 2021 to 2023. The financial ratios used to measure bank financial performance consist of the CAR, NPL, BOPO ratios. , LDR, ROA, and ROE. The population in this research is conventional Bank Riau Kepri and Bank Riau Kepri sharia. This research was carried out through different t-test analysis.The results of the research show that: (1) There is a significant difference in the CAR ratio when analyzed using the Paired Samples Test, (2) There is a significant difference in the NPL ratio of conventional banks and Islamic banks in Riau, Kepri, (3) There is a significant difference in BOPO ratio of conventional banks and Islamic banks in Riau, (4) There is a significant difference in the LDR ratio of conventional banks and Islamic banks in Riau, (5) There is a significant difference in the ROA ratio of conventional banks and Islamic banks in Riau, Kepri and (6) There is a difference significant to the ROE ratio of conventional banks and Islamic banks in Riau, Kepri. The overall results of the research are that there are significant differences in the financial performance of conventional banks and Syari'ah Banks in Roau Kepri

Business Strategy Analysis in Increasing Sales of Dates in Bandar Lampung

This research aims to analyze the impact of business strategies on increasing date sales in the city of Bandar Lampung. The study uses a quantitative method with a descriptive approach to identify the strategies implemented by date sellers and their influence on consumer purchasing decisions. Data was collected through direct observation, interviews with date shop owners, and sales data from date shops in Bandar Lampung over a specific period. The results show that date sales significantly increased during the month of Ramadan compared to other months. However, other factors such as pricing, promotions, and marketing strategies also play a crucial role in influencing consumer purchasing decisions. This research provides recommendations for business owners to focus more on product diversification and marketing innovations to boost sales throughout the year, not just during Ramadan

The Effect of Social Media Marketing on Purchase Intention Through Brand Awareness on Sociolla E-Commerce Users in Pekanbaru City

This study aims to determine the effect of social media marketing on buying interest through brand awareness on sociolla e-commerce users in pekanbaru city. The sampling technique used purposive sampling with non-probability sampling. Data was obtained by distributing questionnaires to 120 respondents. The approach used in this research is quantitative and uses the SEM-PLS model and SmartPls 4.0 software as a tool for this research. The results of this study indicate that: there is a positive and significant influence of social media marketing on brand awareness on Sociolla e-commerce users in Pekanbaru City, there is a positive and significant influence of brand awareness on buying interest in Sociolla e-commerce users in Pekanbaru City, there is a positive and significant influence of social media marketing on buying interest in Sociolla e-commerce users in Pekanbaru City, there is a positive and significant influence of social media marketing on buying interest through brand awareness on Sociolla e-commerce users in Pekanbaru City. For further researchers, it is hoped that this research will become a reference and analyze the time period and develop more research

Building Marketing Communication Mix to Increase Consumer Loyalty Oppo Mobile Phones of Students of STIE Dharma Putra Pekanbaru

This study aims to determine the effect of marketing communication mix on the loyalty of Oppo mobile phone consumers among STIE Dharma Putra Pekanbaru students. The marketing communication mix variables consist of Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct and Digital Marketing. The population in this study were STIE Dharma Putra Pekanbaru students and used a judgmental sampling technique totaling 42 respondents. The results of the study showed that the variables of advertising, Sales promotion, Personal Selling, Public Relations, and Direct and digital marketing had a partial effect on Oppo Mobile Phone Consumer Loyalty and the Marketing Communication Mix Variable had a simultaneous effect on Consumer Loyalty. The results also showed that the contribution of the marketing mix influenced Oppo Mobile Phone Consumer Loyalty by 54.8%, the rest was influenced by other variables not examined in this study

The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru

E-Commerce competition is becoming increasingly attractive in the world of online shopping, it requires a special strategy in order to compete competitively, E Commerce Shoope performs a Twin Date Event Strategy, Flash Sale, and Free Shipping Cost, Population in this study amounts to 100 people using purposive sampling methods.  Based on the results of this study, Twins Date Events, Flash Sale and Free Shipping have influenced purchasing decisions both partially and simultaneously. The results of the Determination Coefficient show that the magnitude of the influence of both free variables together on the bound variable is 54.7% and the remaining 45.3% is another variable not studied. Future research could delve into these unexplored variables to provide a more comprehensive understanding of what drives purchasing decisions in the e-commerce sector. Understanding these additional factors could further assist e-commerce platforms like Shoope in refining their marketing strategies, ensuring they not only attract but also retain customers in a highly competitive market. &nbsp