CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
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Pengaruh Laba dan Arus Kas Terhadap Harga Saham pada Perusahaan Manufaktur Sub Sektor Farmasi yang Terdaftar di Bursa Efek Indonesia
This study aims to determine the effect of net profit and cash flow on stock prices in pharmaceutical companies listed on the Indonesia Stock Exchange in 2019 - 2023. This research approach uses an associative research approach. The population in this study are companies engaged in the pharmaceutical sector listed on the Indonesia Stock Exchange in 2019 - 2023, totaling 10 companies. The sample that meets the criteria in this study is 7 pharmaceutical companies listed on the Indonesia Stock Exchange in 2019 - 2023. The data collection technique in this study is a documentation study. The data analysis technique in this study is descriptive statistics, classical assumption tests including normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests, multiple linear regression analysis, hypothesis testing including t-tests, f-tests and coefficients of determination. The results of this study indicate that partially net profit does not affect stock prices in pharmaceutical companies listed on the Indonesia Stock Exchange in 2019 - 2023, partially cash flow does not affect stock prices in pharmaceutical companies listed on the Indonesia Stock Exchange in 2019 - 2023, then net profit and cash flow simultaneously affect stock prices in pharmaceutical companies listed on the Indonesia Stock Exchange in 2019 - 2023
Pemberdayaan Masyarakat dalam Memanfaatkan Limbah Sampah Plastik Melalui Metode Ecobrick di Desa Pamarayan
Plastic is a non-organic waste that has uses, especially in daily activities. Plastic is widely used by traders to package food and others. The widespread use of plastic by the community and its indiscriminate disposal after use can lead to the accumulation of waste. The problem can be solved with the 3R strategy, namely Reduce, Reuse, and Recycle. Not all locations have facilities to dispose of waste. Nowadays, landfills are a necessity, so it is necessary to provide these facilities. The solution is to make ecobrick products because they can be made easily. This research aims to increase public awareness in Pamarayan Village, Jiput Sub-district, Pandeglang Regency, Banten Province regarding ecobrick products as an invitation to care for the environment in order to create a healthy environment. The method used was the observation method and the approach was training in ecobricking. The result is that the community can understand the importance of maintaining environmental cleanliness and health through proper waste sorting, and are able to make ecobrick products in the form of trash cans from bottle waste for personal or community use
Analisis Perilaku Konsumen Terhadap Produk Kosmetik Judydoll
This study aims to identify the key factors influencing consumer purchasing decisions for Judydoll cosmetic products, focusing on social recommendations and online reviews. Data was collected from 97 respondents, mostly females aged 18-23. The results indicate that social media (69%) is the primary source of information, and factors influencing purchase decisions include product quality, affordable pricing, and attractive packaging. Recommendations from friends/family (57.5%) and online reviews also significantly impact decisions. The majority of consumers are satisfied and intend to repurchase. This study suggests that Judydoll should continue utilizing social media, maintain product quality, and pay attention to pricing and packaging to enhance consumer satisfaction and loyalty
Analisis Pertumbuhan Sepeda Listrik dan Upaya Pencegahan Kecelakaan Lalu Lintas di Indonesia
This research analyzes the growth of electric bicycles and efforts to prevent traffic accidents in Indonesia. The method used is a literature study to collect and analyze data from various sources. The results show that stricter regulations, supportive infrastructure development, and traffic safety education are needed to reduce the risk of accidents. Consistent law enforcement is also key in reducing the number of accidents involving electric bicycles. With these steps, it is hoped that a safer driving environment can be created for electric bicycle users in Indonesia
Analisis Strategi Pemasaran Produk Wardah
This study aims to analyze the marketing strategy of Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.
 
Pengaruh Pendidikan terhadap Pertumbuhan Ekonomi: Kajian Literatur pada Negara Berkembang di Indonesia
Article discusses the influence of education on economic growth in developing countries, with a special focus on Indonesia. Education is considered a key factor in improving the quality of human resources, which contributes to economic growth. The three main theories that explain this relationship are human capital theory, allocation theory, and class growth theory. Human capital theory suggests that higher education can increase productivity and wages, despite criticism regarding job quality. Allocation theory highlights the role of education in allocating individuals based on educational strata, while class growth theory highlights the impact of education on social inequality. In Indonesia, challenges faced in the education sector include inequality of access and poor infrastructure, especially in remote areas. Despite increasing education budgets, data shows that classroom infrastructure problems are still not fully resolved. This article emphasizes the importance of research and development to improve the quality of education, which in turn is expected to encourage economic growth and reduce social problems such as unemployment and crime. Successful examples from other countries, such as South Korea, show that a strong education system can contribute significantly to economic growth. The method used in this research is a literature review, which collects and analyzes various studies related to the influence of education on economic growth. The literature sources used include books, academic journals, and research reports, which allows the authors to gain a broader picture of trends, findings, and research gaps in this topic
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Donsu (Donat Susu) Cibaduyut
Choosing a specific brand from a variety of brand options is a purchase decision. In this study, Product Quality and Service Quality are considered the two main factors influencing the purchase decision of milk donuts at DONSU Cibaduyut. The purpose of this research is to analyze how these two factors affect the purchasing decision. The research was conducted at DONSU Cibaduyut, involving 96 respondents selected using the Purposive Sampling method, with an unknown population size. Data were collected through closed questionnaires with a rating scale ranging from strongly disagree to strongly agree. This study employs a quantitative approach with descriptive analysis of the data obtained. To analyze the data, regression analysis was used, and hypothesis testing was carried out using T-tests and F-tests. The results of the study revealed three main findings in line with the proposed hypotheses: 1) Product Quality does not significantly affect the Purchase Decision; 2) Service Quality significantly affects the Purchase Decision; 3) Product Quality and Service Quality together influence the Purchase Decision
Dinamika Pertumbuhan Penduduk dalam Mendorong Ekonomi Berkelanjutan
Population growth is a significant phenomenon in the context of global economic development. This article discusses the dynamics of population growth and its impact on a sustainable economy. Rapid growth can provide opportunities, such as increased labor force and larger consumption markets, but it also brings serious challenges, including pressure on limited natural resources and infrastructure. With an eye on the interaction between population and economy, effective strategies need to be put in place to ensure that population growth becomes an asset, not a burden. Investments in education, sustainable infrastructure development, and inclusive migration policies are key to achieving the desired balance. This article emphasizes the importance of integration between population growth and economic sustainability to build an inclusive and prosperous future for all.
 
Pengaruh Kepemimpinan Transaksional Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Mediasi Pada Variasi Mobil di Kota Jambi
This research was conducted to obtain an overview of the influence of transactional leadership on employee performance through job satisfaction as a mediating variable in car variations in Jambi City and to find out whether there is a mediating role of job satisfaction on the influence of leadership on employee performance. This type of research is quantitative. The data collection technique uses Structural equation modeling (SEM) with the SmartPLS program. The results show that transactional leadership and job satisfaction have a significant influence on employee performance, and job satisfaction has a mediating role
Pengaruh Kebijakan Dividen, Keputusan Investasi, Pertumbuhan Perusahaan dan Profitabilitas terhadap Nilai Perusahaan Manufaktur Yang Terdaftar di Bursa Efek Indonesia (2022)
This study aims to examine the influence of dividend policy, investment decisions, company growth, and profitability on the value of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2020-2022. The company value is measured using the Price to Book Value (PBV) ratio, while the independent variables include dividend policy measured by the Dividend Payout Ratio (DPR), investment decisions using the Price Earnings Ratio (PER), company growth measured by asset growth, and profitability measured by the Net Profit Margin (NPM). This research utilizes a quantitative approach with multiple linear regression techniques to analyze secondary data obtained from the companies' annual financial reports. The findings indicate that dividend policy, investment decisions, company growth, and profitability simultaneously have a significant impact on the company's value. Partially, dividend policy, investment decisions, and company growth have a significant positive effect on company value, while profitability shows a more varied influence. These findings highlight the importance of company management in considering consistent dividend policies, strategic investment decisions, and effective profitability management to enhance company value and attract investors