The Influence of Servant Leadership on Organizational Citizenship Behavior from an Islamic Perspective: The Mediating Roles of Job Satisfaction and Emotional Intelligence (A Study of Islamic Junior High Schools in Sleman, Yogyakarta)

This study investigates the influence of servant leadership on organizational citizenship behavior (OCB) from an Islamic perspective, with emotional intelligence and job satisfaction as mediating variables among employees of State Islamic Junior High Schools (Madrasah Tsanawiyah Negeri, MTsN) in Sleman Regency, Indonesia. A quantitative approach was employed, with data collected from 112 employees through structured questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that servant leadership does not have a significant direct effect on OCB, suggesting that extra-role behaviors in Islamic educational institutions are primarily driven by intrinsic and spiritual motivations. However, servant leadership positively and significantly influences job satisfaction and emotional intelligence, both of which enhance OCB. Mediation analysis shows that emotional intelligence plays a significant mediating role in the relationship between servant leadership and OCB, whereas job satisfaction does not. These results underscore the importance of emotional intelligence as a key mechanism through which servant leadership fosters voluntary, prosocial, and value-based behaviors in an Islamic context. This study contributes empirical evidence to the literature on Islamic-based OCB and provides practical insights for human resource management in religious educational institutions

The Role of Perceived Value in Mediating the Effect of Islamic Branding, Online Customer Reviews, and Price on Halal Cosmetic Purchase Decisions among Muslim Consumers in Serang City

The growth of the halal cosmetics market in Indonesia is driven by increasing awareness among Muslim consumers of halal aspects, product safety, and quality, as well as by digital information and perceived value in the purchase decision-making process. This study aims to analyze the role of perceived value in mediating the effects of Islamic branding, online customer review, and price on halal cosmetics purchase decisions among Muslim consumers in Serang City. The research employs a quantitative approach, with data collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of the SmartPLS application. The results indicate that Islamic branding, online customer reviews, and price have positive and significant effects on halal cosmetics purchase decisions. These three variables also have positive and significant effects on perceived value. Furthermore, perceived value is proven to have a positive and significant effect on purchase decisions and to mediate the influence of Islamic branding, online customer reviews, and price on halal cosmetics purchase decisions. These findings suggest that perceived value plays a strategic role in integrating religious, informational, and economic factors in shaping Muslim consumers’ decisions regarding halal cosmetic products

The Effect of Human Resource Competency, Infrastructure, Readiness, Organizational Culture, and Work Discipline on Improving Service Quality at the Batam City Fire and Rescue Service in Handling Emergency Situations

This study analyzes the factors that influence service quality in firefighting and rescue organizations by examining the role of competence, infrastructure, organizational culture, responsiveness, and work discipline. Using a quantitative approach with Structural Equation Modeling using Partial Least Squares (SEM-PLS), the results show that responsiveness is the strongest predictor of service quality, followed by infrastructure, indicating that timely action and adequate facilities are key factors in the delivery of effective emergency services. Work discipline shows a smaller but positive contribution, reflecting the relevance of procedural compliance in supporting operational performance. On the other hand, competency and organizational culture show a negative relationship with service quality, suggesting that higher expectations among skilled employees and strong cultural norms can lead to more critical evaluations of service conditions when operational realities do not match internal standards. Overall, these findings highlight that service quality in firefighting and rescue services is primarily influenced by responsiveness and structural readiness, while competence and culture function as evaluative filters shaped by employee perceptions. This study offers practical insights for improving service performance through enhanced response readiness, strengthened infrastructure, and better alignment between organizational expectations and operational support

Digital Marketing Strategy and Its Impact on Consumer Loyalty

The rapid advancement of digital technology has fundamentally transformed contemporary marketing practices and reshaped the patterns of interaction between companies and consumers. The increasing penetration of the internet, the widespread use of social media, and the dominance of mobile devices in Indonesia have created a dynamic and highly competitive digital ecosystem. These conditions require companies not only to adapt to technological changes but also to strategically optimize digital marketing as a primary approach to building and sustaining competitive advantage. In this context, digital marketing is no longer viewed merely as a promotional tool, but rather as a strategic mechanism for creating value, enhancing customer experience, and fostering long-term relationships with consumers. This study aims to systematically examine digital marketing strategies and their implications for customer loyalty through a comprehensive literature review. The research employs a qualitative descriptive approach using a library study method, involving an in-depth analysis of various relevant and up-to-date academic sources, including national and international journal articles, reference books, and scholarly publications related to digital marketing and customer loyalty. The collected data are analyzed by identifying recurring patterns, key concepts, and causal relationships derived from previous empirical and conceptual studies. The findings indicate that digital marketing strategies contribute significantly to the development of customer loyalty through several key dimensions, namely digital content quality, the intensity and quality of interactions, data-driven personalization, digital trust, and platform-based customer experience. In the digital context, customer loyalty is not solely reflected in repeat purchase behavior, but also in active engagement, willingness to provide positive recommendations, and tolerance toward price changes

Extending the Theory of Planned Behavior: The Dual Role of Social Media Interaction in Sustainable Fashion Purchase Intention

Despite the growing influence of social media on sustainable consumption, its theoretical integration within the Theory of Planned Behavior (TPB) remains limited. Prior studies largely treat social media as an external communication channel rather than as a structural component of behavioral intention models. This study extends TPB by conceptualizing social media interaction as both an antecedent of attitude, subjective norm, and perceived behavioral control, and as a moderator of the intention formation process in sustainable fashion consumption. Using survey data from 300 Indonesian social media users and Structural Equation Modeling (SEM), the findings indicate that social media interaction significantly influences all TPB constructs. Perceived behavioral control emerges as the strongest predictor of purchase intention. Moderation analysis reveals that social media interaction strengthens the attitude–intention relationship, does not significantly affect the norm–intention relationship, and weakens the control–intention relationship. The study contributes to theory by offering a digitally contextualized extension of TPB and highlights the importance of structured and interactive social media strategies in promoting sustainable fashion consumption

Shaping Tax Career Interest Through Self-Efficacy and Competence: The Moderating Role of Job Opportunities for Muslim Tax Volunteers

The taxation sector increasingly demands skilled professionals to support national revenue and economic growth. However, students’ interest in pursuing a tax career remains low due to perceptions of complexity and limited professional exposure. This study aims to examine the influence of Tax Self-Efficacy and Professional Competences on Tax Career Interest, with Job Opportunities as a moderating variable. A quantitative explanatory approach was employed, surveying 126 students participating in the Tax Volunteer Program at the Directorate General of Taxes East Java III Regional Office. Data were collected via online questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that Professional Competences have a positive and significant effect on Tax Career Interest, whereas Tax Self-Efficacy alone does not. Job Opportunities significantly strengthen the relationship between Tax Self-Efficacy and Tax Career Interest but do not moderate the effect of Professional Competences. These findings highlight the dominant role of personal competences in shaping career interest and the importance of integrating experiential learning through tax volunteer programs to enhance students’ motivation and career readiness. The study provides practical implications for educational institutions and tax authorities in designing programs that combine professional training with real-world experience to foster human resource development in the taxation sector

Strategy to Improve Customer Awareness and Satisfaction Towards the Use of the PLN Mobile Application at PT PLN ULP Banjarbaru

The rapid development of digital technology has encouraged public service companies to adapt by utilizing digital-based applications to improve service quality for customers. PT PLN (Persero), as the national electricity service provider, has introduced the PLN Mobile application as an integrated digital service platform. This study aims to analyze the level of customer awareness and satisfaction regarding the use of the PLN Mobile application at PT PLN (Persero) Unit Layanan Pelanggan (ULP) Banjarbaru.This research employs a qualitative approach using a case study method. Data were collected through observation, in-depth interviews with PLN officers and PLN Mobile users, as well as supporting documentation. Data analysis was conducted descriptively through the stages of data reduction, data presentation, and conclusion drawing.The results indicate that the level of customer awareness of the PLN Mobile application varies among users. Customers who received direct socialization and education from PLN officers demonstrated a better understanding of the application’s functions and benefits. Furthermore, the use of the PLN Mobile application has been shown to enhance customer satisfaction, particularly in terms of ease of service access, time efficiency, and convenience in conducting transactions and reporting power outages. However, several minor technical issues were still identified, such as delayed notifications and occasional system disruptions.Overall, the PLN Mobile application plays a positive role in improving customer satisfaction. Therefore, PT PLN ULP Banjarbaru is recommended to continuously enhance its socialization and education strategies and to further develop the application in order to optimize the utilization of digital services by customers

The Effect of Profitability and Solvency on Firm Value With Liquidity as a Moderating Variable in the Mining Sector Listed on the Indonesia Stock Exchange

This paper investigates how profitability and solvency influence firm value, considering liquidity as a moderating variable within mining firms registered on the Indonesia Stock Exchange between 2022 and 2024. The dependent variable applied is firm value, quantified through the Price to Book Value (PBV). The independent components feature profitability, illustrated by Return on Assets (ROA), and solvency, illustrated by the Debt to Equity Ratio (DER), while liquidity acts as a moderating component measured using the Current Ratio (CR). The study utilizes a quantitative method alongside a purposive sampling technique, leading to a total population of 63 firms, with the final sample selected based on defined criteria. The study utilized multiple linear regression and Moderated Regression Analysis (MRA) facilitated by SPSS software. The findings suggest that profitability significantly enhances firm value, in contrast to solvency, which negatively affects firm value significantly. Moreover, liquidity is observed to moderate the scenario among solvency and firm value, yet lacks moderation the association among profitability and firm value

The Effect of Sustainability Reporting and Digital Transformation on Profitability with Green Finance as a Moderating Variable in Energy Sector Companies Listed on the Indonesia Stock Exchange for the Period 2019–2023

This study aims to examine the effect of sustainability reporting and digital transformation on profitability, with green finance as a moderating variable. The population of this research consists of energy sector companies listed on the Indonesia Stock Exchange (IDX). Using a purposive sampling method, 10 companies were selected as the research sample. This study employs a causal-associative research design with a survey-based quantitative approach. Data were collected through documentation techniques by accessing secondary data in the form of annual reports and sustainability reports of energy companies during the 2019–2023 period, obtained from the official IDX website and each company’s website. The data were analyzed using Moderated Regression Analysis (MRA) with SPSS software. The results reveal that sustainability reporting has a significant positive effect on profitability, as measured by Return on Assets (ROA). Meanwhile, digital transformation shows a positive but insignificant effect on profitability. Furthermore, green finance is found to moderate the relationship between sustainability reporting and profitability but fails to moderate the relationship between digital transformation and profitability

Sharia-Compliant Transformation of Village-Owned Enterprises: Accountability, Implementation, and Regulatory Readiness in West Nusa Tenggara

This study examines the factors influencing the success of the transformation of Village-Owned Enterprises (BUMDes) into a sharia-compliant model in West Nusa Tenggara (NTB) province. Employing a Mixed Methods approach with a Sequential Exploratory design, this research integrates both qualitative and quantitative studies. The qualitative phase involved in-depth interviews with 7 key informants from BUMDes "Bareng Mele" to explore field challenges and practices. The findings indicate a strong commitment to sharia implementation but reveal obstacles such as communal accountability and a lack of a formal regulatory framework. The quantitative phase utilized a questionnaire distributed to 120 respondents to test the relationships between variables. The results of the multiple linear regression analysis show that Accountability, Implementation of Sharia Principles, and Regulatory Readiness have a significant simultaneous and partial effect on the Success of Sharia BUMDes Transformation. This study concludes that the success of the sharia BUMDes transformation requires a synergy between local commitment and structured regulatory support, as well as the formalization of accountability practices