Study of AlxZn1-xFe2O4 (x = 0.00, 0.03,0.07) nanoparticles on MCF-7 Cancer cells

Pure and Aluminium substituted zinc ferrite catalysts were prepared by the co-precipitation method successfully. The structural and optical properties of materials were characterized by powder X-Ray Diffraction (XRD), scanning electron microscopy (SEM), Energy Dispersive X - Ray Spectroscopy (EDAX), Fourier transform infrared (FTIR) and UV–visible spectrophotometer (UV–vis). In XRD analysis, with increase in the concentration of Al-ZnFe2O4 crystalline size increases while the lattice constant decreases. The two absorption band

TRIPLE BOTTOM LINE APPROACHES OF HOSPITALITY INDUSTRY IN INDIA

Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the service sectors in India. Hotels represent the largest segment of hospitality services in India. The impact of hotel industry on various sectors is estimated to be substantial and the growth of hospitality business depends on the expansion of the number and capacities of the hotel rooms. With the change in preference and behavior of customers, hotels have customized facilities and services to maximize efficiency and yield. “Hospitality with responsibility” is the present need and most hoteliers are begun to ‘green up’ their operations with triple bottom line (TBL) approaches. It not only focuses on the economic value of the hotel but also the contribution towards environment and society. This paper is an attempt to understand the initiatives of hospitality firms in India which set their goals based on profit, planet and people as they realized the tourist’s commitment toward sustainable development

Decoding Autonomy in Rohinton Mistry through Diasporic Encounters

Through diasporic cross cultural encounters, an individual is capable of asserting his personal autonomous self. The environment to which a person is exposed to influences the life experiences and behaviours. This autonomous self can in turn help the individual in asserting his self will and develop himself into a creative self determined person. By scrutinising Rohinton Mistry’s “Swimming Lessons”, it could be discerned how he has successfully portrayed a person caught in the diasporic space. Through a close reading of the text it could also be identified how the protagonist gets accustomed to the new culture and how he evolves into an autonomous body willing to see what is ‘inside’ having seen what is happening ‘outside’ his worldview. By employing the theories of personal autonomy, and diaspora, it could be stated that a migrant self can develop into a creative autonomous individual able to come out as an autonomous creative self

Chemical Stability and Electrochemical Properties of Perovskite Based Composite Electrolytes with High Ionic Conductivity

Composite electrolytes consisting of protonic conducting perovskite oxide Sr(Y0.08Zr0.92)O3-d and Sr(Gd0.1Ce0.9)O3-d (SYZS and SGDC)  and alkaline carbonate (Li2CO3:Na2CO3, 1:1 molar ratio) were prepared through high energy milling followed by sintering techniques. The chemical and microstructural stability of these perovskite oxides with the mixed carbonates were studied by powder X-ray diffraction (XRD) and scanning electron microscopy (SEM) after reacting them at 690 °C for 1 h in air. The electrochemical performance of selected composites was evaluated using impedance spectroscopy in air. Among the two compositions, SrGdCeO3 shows degradation in contact with molten carbonates whereas SrYZrO3 is more stable. The corresponding composites have ionic conductivities (3.3x10-1 Scm-1 at 580 °C, in air) close to those reported for state-of-the-art ceria-based composite electrolytes. SrYZrO3+Li2CO3:Na2CO3 composites show chemical stability at operating temperatures in the order of 600 °C, standing as a potential candidate for intermediate temperature applications

Fuzzy Mathematical Technique to Bovine Feature Extraction and Identification

A feature extractor which is rotation-invariant detector and descriptor, using fuzzy- SURF (Speeded-Up Robust Features) is presented. Fuzzy SURF approximates or even outperforms the schemes with respect to repeatability, distinctiveness, and robustness, which can be computed and compared much faster. Nose patterns are the asymmetrical features of the skin surface of bovine. The nose pattern can considered as a biometric identifier for bovine. This is done by relying on integral images for image convolutions; by building on the strengths of the leading existing detectors and descriptors (specifically, using a Hessian matrix-based measure for the detector, and a distribution-based descriptor); and by matching with fuzzy similarity measure. This leads to a combination of novel detection, description, and matching steps. The paper encompasses a detailed description of the detector and descriptor and then explores the effects of the most important parameters

Fuzzy Rule Based Bifurcation of Noise

 Muzzle  patterns   of   animals  are  uneven  features  of  their  skin  surface.  They  are  unique for every animal  like  finger  prints  of human.  Hence  these  muzzle  patterns  can  be  used  to  identify cattle.  Noise  is  any  unwanted  component  in  an  image.  It  is   important  to  segregate  noise  in  the  of pattern  recognition.  This  paper  propound  a method  for the segregation of  salt  and  pepper  noise  based  on mathematical  ways  using  fuzzy  rules  from  muzzle  images. The  proposed  Fuzzy  operator  consists  of  two  modules  viz. Detection  module  and   Adaptation   module.   A  triangular  shaped  fuzzy  set  described   by   a   two   parameter   membership  function   is   used for fuzzy  reasoning.   13  fuzzy  rules   are  applied  for  each  pixel element  and   an   output   is induced  in  detection  module.  In  adaptation  module   is   further  reduced  and  it  is  added  with  input  pixel  value  to  get  output  pixel  value.  This    method  is  able   to   perform  a  very  strong  noise  cancellation while  preserving  muzzle  image  details.  Various non-linear  filters  such  as   Median  Filter,  SDROM  Filter,  PSM Filter is compared with Fuzzy  Filter and  is  getting  better  results  in  terms  of  PSNR  values  and  SSIM  Values

Problems Faced by LIC Agents in Kerala While Marketing

Insurance has a very crucial role in Indian scenario. And when it comes to the life insurance industry, Life Insurance Corporation of India owns the major market share in the Indian insurance sector. LIC agents play a dominant role in making the insurance products available to the customers. But they confront various stumbling blocks while marketing. Objectives: The main purpose of the study is to evaluate whether the agents are satisfied with the services provided by LIC and to analyse the problems they face during marketing. Methodology: Primary data has been collected from the LIC agents using questionnaire and secondary data sources are LIC reports and websites. Findings: Agents are considerably satisfied with the services provided to them by LIC. They face problems in terms of rigorous regulations, competitions, difficulties in convincing customers, delay of grievance redressal mechanism and lack of increments in commission

Blowin in the Wind’ with Bob Dylan- Dylan’s Poetic Impact on American Society with an Analysis of the Poetic Expressions of Select Five Songs

The Nobel Prize for Literature, 2016 must have come in for as a surprise because it was awarded to the American singer and song-writer, Bob Dylan. But though his work does not fit into the literary canons of poetry, prose or short story, which the prize used to recognize traditionally; he has been acclaimed and appreciated "for having created new poetic expressions within the great American song tradition”, (Danius). Inspired by the American musician and song writer Woody Guthrie, Dylan entered the New York music scene in 1961 with his songs which were doused in protest against contemporary American lifestyle and society. His lyricism has been called exquisite with his timeless concerns and subjects and his great influence. They also had a poetic angle about them. This paper proposes to analyse the kind of poetic expressions which Dylan used in the selected five songs namely Blowin’ in the Wind, Knockin on Heaven’s Door, A Hard Rain’s A-Gonnafall, Like a Rolling Stone and The Times they are A-Changein; keeping in purview the shifting paradigms in contemporary poetry and tries to fathom why Dylan was chosen from among many popular short lists, as the Nobel Prize Winner for Literature, 2016

RETAILERS PERCEPTION TOWARDS GOODS AND SERVICE TAX

Goods and Service tax (GST) is an indirect tax levied in India on the sale of goods and services. It is a single tax on the supply of goods and services right from the manufacturer to the consumer.  It came in to existence from 1 July 2017, through implementation of one hundred and first amendments by the Government of India. It is the greatest tax reform in India designed to support and enhances the economic growth of a country. The tax replaced existing multiple cascading taxes levied by the central and state governments. The execution of GST in India emerges from the complications of the tax system of the country. The idea behind implementation of GST is to bring uniformity in the goods and service prices across the nation. GST is the only indirect tax that directly connect all the sectors of Indian economy thus enhancing the economic growth of the country by creating a single unified market. The new tax system had brought a paradigm shift in the existing tax system and business transactions. GST will definitely have a positive impact on the retail sector in terms of business operations, however it is subject to implementation risks due to transition to the new tax system. Hence, an attempt is made to explore the perception of retailers towards the benefits and challenges faced after implementation of the new tax reform

Digital Marketing Prospects: A Study On Kerala’s MSME Sector

Kerala\u27s MSME sector, which had been languishing behind the national average in terms of growth, has now improved to a growth rate of 12%. However, as compared to other states, Kerala needs to embrace new techniques in the ease of doing business to make it more investment, industry, and trade friendly. The improvement in digital technologies will help Kerala to engage more in digital marketing. It has become necessary for avoiding economic and social marginalization and it can also offer them growth and diversification opportunities. Digital marketing is often confused with online marketing, Internet marketing E marketing, E business, E commerce etc. As all, these are only one part of the digital marketing. The Internet, mobile phones, wireless communications, and digital television are all examples of digital marketing channels. Kerala\u27s MSME sector could employ digital marketing technologies to develop more effective and transparent marketing strategies, allowing them to reach new heights in commerce and industry. He believes that increased use of digital marketing strategies on social media, web marketing, and mobile marketing is critical for expanding the horizon of global commerce and reaching out to new clientele