Effect of Product Variation and After Sales Services on Customer Satisfaction and Customer Loyalty towards UNiQUE IT Company (Min Thu Aung, 2025)

The objectives of this study are to examine the effect of product variation and after sales services on customer satisfaction, and to analyze the mediating effect of trust on the relationship between customer satisfaction and customer loyalty towards UNiQUE IT Company. The total number of customers is unknown; therefore, by using the Raosoft sample size calculator, a sample of 377 respondents is selected using a systematic sampling method. Every fifth customer entering the shop is selected as a sample respondent. The data collection period was from March to April 2025. This study employs a structured questionnaire to collect primary data, while secondary data are obtained from textbooks, journals, research papers, and credible online sources. Statistical tools including descriptive analysis and regression analysis are used to examine the relationships between variables through SPSS software. The findings reveal that all three dimensions of product variation including product quality, product completeness, and brand variation have significant and positive effect on customer satisfaction. Similarly, after sales services dimensions (maintenance, spare parts supply, warranty, and inspection) also have positive and significant effect to customer satisfaction. There is the mediating effect of trust on the relationship between customer satisfaction and customer loyalty. This study suggests that UNiQUE IT Company should expand its product offerings, improve after sales services quality, and build customer trust to drive loyalty

Religious Land Use of Thaw Tar Pan Ward in Sagaing

Thaw Tar Pan Ward is the first place of Buddhist religious sasana in Sagaing area since Lord Buddha arrived at this place in his tour in Myanmar during his lifetime. The name of the ward “Thaw Tar Pan” was given with reference to the being of sotapanna stage by ogre’s zeta and his followers after hearing the preaching Lord Buddha. Thaw Tar Pan is one of 23 wards of Sagaing and is located on the eastern portion of the Sagaing ridge. In 2023, the ward has a total area of 1.437 square mile and 2,234 residents. Being the original place for propagation of Buddhist religious sasana, and the place lived by sotapanna ogres under the teaching of Lord Buddha himself, Thaw Tar Pan Ward is particularly flourished in various religious buildings of Buddha sasana including the pagodas, stupa, monasteries, nunneries, Buddhist literature teaching centers as well as those numbers of Buddhism, monks, novices and nuns. As of 2019, there are totally 45 pagodas, and 279 monasteries with nunneries in Thaw Tar Pan Ward. This brings about 285 acres religious land use and it constitutes about 31 % of total ward area. Various religious centers are performing various pariyatti and patipatti sasana works for perpetuation and propagation of Buddhist Sasana. Sitagu International Buddhist center, International Buddhist Education center, Buddhist Museum, Thitagu meditation center and hospital are well-known religious sites in Thaw Tar Pan Ward. A good scenic view can be taken towards the opposite bank, and up and down along the Ayeyarwady River and navigating boats and vassels in the river. A number of pagoda festivals for sun offering during the Buddhist lents period are also carried out for the perpetuation and promotion of the Buddhist Sasana

Employer branding practices and employee retention at 'A' Bank (Su Myat Kay Aung, 2024)

The objective of this investigation is to pinpoint the employer branding strategies implemented by 'A' Bank and to evaluate the impact of employer branding on employee retention. This investigation implements quantitative and descriptive methodologies. Primary and secondary data are employed. Employer branding practices, including economic value, social value, development value, work-life balance value, and application value, are considered independent variables in this investigation. There are 350 employees at the head office and subsidiaries of 'A' Bank in Yangon. The straightforward random sampling method is employed to select 186 personnel at the head office and branches of 'A' Bank in Yangon, as per the Yamane sampling Formula (1973). Data is gathered through questionnaire surveys. In order to ascertain the correlation between independent and dependent variables, regression analysis is implemented. The research determined that employee retention is positively influenced by the value of work-life balance, development, social, and economic. Economic value is the most significant factor influencing employee retention at 'A' bank, among significant practices. Based on the findings, ‘A’ Bank should offer its employees more attractive salary rates. In addition, ‘A’ Bank should also help managers adjust their attitudes and approaches while building their interpersonal skill sets. Moreover, management should support employees to have the opportunities to develop professionally throughout their career with the organization. Lastly, in order to assist employees in achieving their optimal work-life balance, 'A' Bank should provide a variety of innovative benefits

The Assessment on Residents’ Satisfaction of Low-Cost Housing Projects (A Case Study of Dagon Seikkan Township) ( Aung Thura Phyo, 2024)

This study examines resident satisfaction in low-cost housing projects in Dagon Seikkan Township, Yangon, Myanmar, focusing on the Yuzana Low-Cost Housing Project. The study explores how residents feel about their housing conditions, the infrastructure, services like healthcare and education, and overall safety. Using a mixedmethod approach, it analyzes both the positive and negative aspects of the housing projects. The findings reveal satisfaction among residents, with concerns primarily related to safety, infrastructure, and maintenance. However, residents expressed higher satisfaction in areas like access to food and employment opportunities. The study also highlights the challenges faced by developers such as cost constraints and maintenance issue

The Effect of Visual Merchandising and Store Atmosphere on Customers’ Impulse Buying Behavior towards Index Living Mall in Yangon ( Soe Moe Aung, 2024)

This study aims to analyze the effect of visual merchandising and store atmosphere on customers' impulse buying behavior towards Index Living Mall, a prominent retail chain in Yangon. It also examines the moderating effect of hedonic motivation on the relationship between visual merchandising, store atmosphere, and impulse buying behavior. The research is based on both primary and secondary data. A total of 1,217 customers who purchased products from Index Living Mall in Yangon during 2023 were considered, and Raosoft’s formula was used to calculate a sample size of 293 customers. These customers were surveyed using a structured questionnaire, employing a simple random sampling method. Utilizing a quantitative research approach, primary data were collected through online surveys, and descriptive statistics and regression analysis were performed to determine the effects of various factors. The findings indicated that both visual merchandising and store atmosphere are positively significant affected on impulse buying behavior. Furthermore, the study revealed that hedonic motivation significantly moderates the effects on visual merchandising and store atmosphere element, such as floor merchandising with negative and completely, store atmosphere elements, such as lighting and color with positive and partially, and store layout with negative and partially on customers’ impulse buying behavior. Specifically, customers with higher hedonic motivation are more responsive to sensory-rich elements like lighting and color but less influenced by the floor merchandising and store layout. The insights gained from this study can help Index Living Mall and similar retailers optimize the merchandising and store design strategies to enhance customer engagement and boost sales. The study also suggests that retailers should focus on creating a sensory-rich shopping environment that caters to hedonic motivations, while still maintaining functional aspects of store layout to appeal to a broader customer bas

Geotechnical and Geochemical Characteristics of Limestone in South-western part of Pyin-Oo-Lwin Area, Mandalay Region

Abstract The research is carried out using the petrographical, geotechnical and geochemical analyses to examine the quality of limestone for cement exposed at the Southwestern part of the PyinOo-Lwin Area, Mandalay Region. The limestone exposed in this area is the burrow limestone, siltpatches limestone and dolomitic limestone of Sitha Formation, phacoidal limestones of the Nyaungbaw Formation, black limestone and dolomitic limestone of Zebingyi Formation and dolomite of Maymyo Formation. Although all limestones can be extracted profitably, the two limestones, dolomitic limestone of Sitha Formation and black limestone of Zebingyi Formation are the most available for Portland cement production according to this investigation. They can be mined at an estimated 743,919.589 tons and 19,790,809.7 tons respectively. According to petrographic analysis of Danhum’s Limestone Classification, four types of limestone can be classified into mudstone, wackestone, padstone and grainstone based on the texture of limestone. The burrow limestone, siltpatches limestone and black limestone possess medium strength on the strength index value of Point Load Test that are suitable for cement production. Besides, the percentages of SiO2 and CaO are important considerations for Portland cement production. In addition, the CaO percentages of dolomitic limestone in Sitha Formation and black limestone in Zebingyi Formation have the standard ranges and the SiO2, Al2O3 and Fe2O3 percentages have nearly the standard ranges for Portland cement. Moreover, the values of Silica Modulus and Lime Saturation Factor in these two limestones have nearly standard range. According to the comparative study of geotechnical and geochemical analyses, the dolomitic limestone and black limestone have the standard percentage of SiO2 and CaO with low to medium strength. Therefore, it can be strongly recommended that these two limestones are suitable for Portland cement production

A STUDY ON THE BENEFITS AND COSTS OF MANGO FARMING (CASE STUDY: THA PYAY YOE VILLAGE, SINT GAING TOWNSHIP) ( Zaw Zaw Aung, 2024)

This study conducts a comprehensive cost-benefit analysis of mango farming in Tha Pyay Yoe Village, aiming to evaluate the economic viability and sustainability of this agricultural practice. The analysis involves the systematic collection of data on various costs incurred in mango production, including land preparation, planting, maintenance, harvesting, and post-harvest handling. Additionally, the study assesses the revenue generated from mango sales, factoring in market prices and demand fluctuations. Using descriptive methods, the research calculates key financial metrics, including the benefit-cost ratio. The findings reveal that mango farming presents significant economic benefits to local farmers, contributing to their livelihoods and the village's overall economic development. The study highlights the importance of considering both financial and environmental aspects when promoting sustainable agricultural practices. Ultimately, the study offers recommendations for improving mango farming strategies, enhancing profitability, and ensuring long-term sustainability in Tha Pyay Yoe villag

Effect of Corporate Social Responsibility Practices on Intention to Use at AYA Bank PCL (Thazin Hnin Phyu, 2024)

The effect of CSR practices on intention to use at AYA bank PCL is the main focus of this study. Examining the moderating role of awareness between Corporate Social Responsibility Practices and intentions to use at AYA BANK PCL and analyzing the impact of these practices on intentions to use are the primary goals of the study. There are five CSR practices of independent variables which are legal responsible, economic responsible, ethical responsible, charity responsible and environmental responsible. In this study, the dependent variable is Intention to use and the moderating variable is awareness. The population is unknown and the sample size is 384 respondents according to Cochran’s formula (1963). Employing a basic random sampling technique, the information gathered through a questionnaire surve. Among five Corporate Socially Responsible practices of AYA Bank PCL, the most influencing factor is ethical responsible. The environmental responsible, charity responsible, and legal responsible are significantly and positively influencing on intention to use, but economic responsible has a negative effect. While using awareness moderating effect, ethical responsible, legal responsible, and charity responsible are significantly influence on intention to use. AYA Bank PCL should focus on promoting awareness of its ethical responsible, legal responsible, and charity responsible of Corporate Social Responsibility practices, as these significantly influence customer intentions to use the bank's services

Effect of High-Involvement Work Practices on Organizational Justice and Employee Engagement at AEON ORANGE COMPANY LIMITED (Cho Cho Lwin, 2024)

The purposes of the study are to examine the effect of the high-involvement work practices on organizational justice and to analyze the effect of organizational justices on employee engagement of AEON ORANGE COMPANY LIMITED. Both primary and secondary data are utilized, with primary data is collected from 80 employees across various roles at head office of AEON ORANGE COMPANY LIMITED through a census sampling method using questionnaire surveys with structured questionnaires with five point Likert scale. Secondary data are gathered from various sources including research papers, company documents, and relevant websites. Descriptive statistics and regression analysis are employed for data analysis. Among four dimensions of high-involvement work practices, reward practice emerges as a significant driver of organizational justice. Knowledge has significant and positive effect on distributive justice. Power has significant and positive effect on interpersonal justice. Additionally, among organizational justices, interpersonal justice and informational justice have strongly significant and positive effects on employee engagement. As a result, this study suggests and recommends that AEON ORANGE COMPANY LIMITED should prioritize enhancing organizational justices and employee engagement by maintaining and focusing on reward system. Emphasizing a well designed reward system, alongside efficient resource utilization, can uphold organizational justices and employee engagement. Cultivating a reward system of high-involvement work practices alongside knowledge and power can lead to improved organizational justice performances, employee engagement, and long-term success for AEON ORANGE COMPANY LIMITED in the retail sector