DEVELOPING MARKETING STRATEGY OF PT ANGKASA DWI UTAMA TO AMERICA

PT. Angkasa Dwi Utama, our company has two subsidiaries convinced backpackerjalanjalan.com and tour and travel of Putra Hadi. As we know traveling increasingly in demand by many people and society, but foreigners who are have travelling hobbies, our company can provide tours to several countries in Asia but our company is more concerned to travel in Indonesia. Indonesia has many beautiful spots around the country, but these spots are not published well to the other country. Because of that we use online media for promotion of our business and the hidden beautiful spots in Indonesia, we use website, facebook, twitter, etc. This company have good management systems and interesting tour and travel packages, but this company are not doing promotion well. This company is have great potential to be better, so our team try to help this company selling the product abroad specially USA. The recommended idea from our team is using promotion by social media. We use social media because that is the quickest way to promote it without going to the targeted country. Our team is try to cooperate with another travel agent abroad which is AmericaAsia.com Our team are very optimistic with this project to help the company being international travel agent. We are hoping that our recommended idea can help the company to get more and more travel agent partnership

MALANG FLOWER CARNIVAL AS LAUNCHING PAD FOR FARIZ HOTEL MALANG

Fariz is hotel located in a strategic place near airport and culinary spot.Currently the management of Fariz hotel do not think foreign tourist as a target market. Fariz hotel still lacks some resource to do an international promotion. Fariz hotel currently using online application and website to promote their service. Their current customer mainly is tour and travel or a company. Fariz hotel potencies are its strategic location and affordable price. The team suggested a promotion program using Malang Flower Carnival as the theme. The program is a bundle package that use Malang Flower Carnival attractiveness to catch foreign tourist interest. This program is not only promote Fariz hotel but also promote Indonesian culture.Malaysia, China, and Australia are countries which both interested in Indonesian culture and have the most tourist visiting Indonesia. That countries are the main target for this promotion program. Fariz hotel management are agreed to do international marketing as long as the marketing program is makes sense and suitable with the current Fariz hotel situations. The team suggest that Fariz hotel should improve the English of their human resource, focusing their target segment, and participate in promoting Malang Flower Carnival

INTRODUCING A LOCAL PRODUCT OF INDONESIA (SOFA FROM USED DRUM) TO EUROPEAN MARKET

International Marketing is a kind of activity business which can improve relationship between each country. Besides, international marketing also useful to fulfill of needed in each country by exporting or importing typical goods from each country and expand the market for Indonesia. CV Cahaya Mustika is a company which is trying to export a local product from Indonesia which is a Sofa made from used drum. According to company condition right now, CV Cahaya Mustika isn’t readiness to enter the international marketing because of the financial burden. So, with Nusantara Project that give a solution and idea for joining the international marketing, CV Cahaya Mustika have a potential to joining the International Marketing. Nusantara Project also selection a country that which country have a high demand of goods sold from Company based on the data and Nusantara project gave an information of which fright forwarder that have a low prices and high trust for exporting goods. So, with the condition of company, as Nusantara Project should gave a solution to joining the company into international Marketing for improving quality of the company also expand the market of Indonesia

ENHANCING BUSINESS PERFORMANCE OF CV. JATI MAKMUR PASURUAN USING E-BROCHURE MARKETING STRATEGY

This report provides an analysis and evaluation of CV Jati Makmur in entering the new market. CV. Jati Makmur is a plywood industry operating more than 15 years in producing woodworking, aiming to grasp the international market for expansion. There are various analysis methods included in the observation. These methods of analysis include Segmenting, Targeting, and Positioning. To conquer the market share in China and Japan as well to increase economic competitiveness several recommended strategies in incorporated. This strategy involves pricing strategy distribution and promotion strategy. In addition, this report also observes the fact that the analysis contains some limitations as well as risks. These risks include external factors such as Government, Competition, and Technology that will affect the future development of CV. Jati Makmur. This report finds the prospects for CV. Jati Makmur in its current position is positive. The major area of weakness requires further investigation and remedial action by management

ENHANCING BUSINESS PERFORMANCE OF CV PRIMANTO PANGAN SELARAS INDONESIAN FRUIT CHIPS GOES INTERNATIONAL

Javanis Food is a trademark of Malang kripik factory which is a form of entrepreneurship spirit, based on the processing technology of various fruits and vegetables into chips as food. We want to develop the potential of chips into a delicious and nutritious product, and perform the production stages based on non-chemical research experience and hygienic supervision. Since 2015, Javanis Food has conducted production trials and cooperated with fruit farmer groups in Malang and extends to East Java. Javanis Food learns with farmers and suppliers to produce quality standards of raw materials, through desirable quality standard education and discussion during the development and planting of fruit trees. Javanis Food wants to continue to improve the partnership standards with fruit farmers, suppliers and business partners throughout Indonesia, to produce internationally-qualified local products

ENHANCING BUSINESS PERFORMANCE OF CV. BERKAT ANUGERAH MALANG USING ONLINE MARKETING STRATEGIES

CV. Berkat Anugerah is the company focussed on Packaging and Bottling industry. After the identification of the factors concerning the internal and external factors on the company. the repair was undertaken as well as an increase in the company's strategy. the latest strategy is integrated with various concepts in business management. the latest strategy developed at the company's focus to enter international markets especially in the Asian region. Improving Exposure, Adding the Target Markets, and Use Personal Seller On Abroad. the strategy drawn up by various considerations such as a competitive advantage and the risks that may be encountered by the company

WONDERFUL MALANG WITH SUMMER TOUR ON SAHID MONTANA HOTEL

Hotel Sahid Montana is a 3 stars hotel. The hotel has facilities and resources that ready to go international. Team 07 knew about it, because team 07 had conducted several surveys about it. First, we search for information through Internet media. The information we get is about the facilities, prices and services that available on the official website of Sahid Montana. In addition, Team 07 also found information about consumer experiences or feedback when staying at Hotel Sahid Montana. Not only positive feedback, but also a negative feedback given by consumers. We conducted an interview with Mr. Umar as marketing manager at Hotel Sahid Montana. He explains in detail about facilities, resources, services, how to advertise, and how to handle complaints from consumers. So Team 07 made the decision that this Hotel Sahid Montana was ready for go international, although there are still some things that need to be improved for the future.This research aims to introduce Indonesian culture and increase the value of tourism object. For the hotel, to introduce and increasing value of hotel Sahid in international are