Analisis Manajemen Rantai Pasok Tanaman Anggrek Bulan di CV Bunga Alam Lestari Kota Semarang

The study aims to analyze the supply chain management of Phalaenopsis orchids at CV Bunga Alam Lestari, as well as examine the structure of the network and business chain in the orchid supply chain. The research was conducted at CV Bunga Alam Lestari, located in Tambangan, Mijen, Semarang City, Central Java. A case study method was employed with purposive sampling, involving 20 respondents comprising producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. Primary data were collected through observation and interviews, while secondary data were obtained from CV Bunga Alam Lestari. The analysis used descriptive quantitative methods, focusing on product, information, and financial flows, as well as supply chain management. The study applied the Supply Chain Operations Reference (SCOR) model, evaluating attributes such as reliability, responsiveness, flexibility, assets, and cost. The results indicate that the supply chain consists of six key actors: PT Eka Karya and Toko Anggrek Nambangan as producers, CV Bunga Alam Lestari, distributors, retailers, and consumers. The performance measurements for the supply chain show that responsiveness and flexibility reached the "superior" level, reliability achieved one "advantage" level measurement, while assets and cost also performed at the "advantage" level. The study concludes that improvements are needed in order fulfillment and cost management across all supply chain activities to minimize costs effectively

Kehilangan Pasca Panen Berdasarkan Perbedaan Tata Kelola pada Rantai Pasok Paprika

Post-harvest losses remain a major challenge in the paprika supply chain, particularly in agricultural regions such as West Bandung Regency. Variations in supply chain governance practices across different types of suppliers are suspected to contribute to differing levels of post-harvest losses. This study aims to identify and estimate post-harvest losses in paprika under different supply chain management systems. A multi-case study approach was employed, focusing on three types of suppliers in West Bandung: farmer groups, cooperatives, and independent collectors. A qualitative method was used, with descriptive analysis of post-harvest loss estimations based on data collected through interviews and field observations. The results indicate that the highest total post-harvest loss occurred in farmer groups (3.55%), followed by cooperatives (1.82%), and the lowest in independent collectors (1.12%). These findings suggest that differences in supply chain governance significantly influence post-harvest loss levels. Losses are predominantly caused by technical issues such as improper harvesting methods, overproduction, prolonged storage, and damage during transportation. The implementation of contractual systems and strong relational ties between buyers and sellers facilitates more secure product off-take, thereby reducing losses. Meanwhile, the spot market serves as an alternative sales channel for downgraded paprika with declining quality

Pengaruh Marketing Mix 7P Terhadap Kepuasan Konsumen Buah Lokal (Studi Kasus di Istana Buah Sultan Agung Semarang)

ABSTRACTThis research aimed to determine the influence of product, price, place, promotion, people, process, and physical evidence on local fruit consumer satisfaction at Istana Buah Sultan Agung. The method used in this research was quantitative with case studies. The choice of research location was carried out purposively with the consideration that Istana Buah Sultan Agung was one of the largest fruit shops in the city of Semarang. The data source in this research was primary data originating from the sample, namely visitors to the Istana Buah. Data collection was carried out using interview techniques by distributing questionnaires to 160 respondents. The data analysis used in this research was multiple linear regression analysis. The results of this research showed that the variables 1) product had no significant effect on consumer satisfaction, 2) price had no significant effect on consumer satisfaction, 3) place had a significant effect on consumer satisfaction, 4) promotion had no significant effect on consumer satisfaction, 5) people had a significant effect on consumer satisfaction, 6) process had no significant effect on consumer satisfaction, 7) physical evidence had no significant effect on consumer satisfaction, 8) place and people variables partially influenced customer satisfaction at Istana Buah Sultan Agung, Semarang City

Hubungan Norma Masyarakat dan Dukungan Pemerintah terhadap Keterampilan Wanita Tani dalam Pengelolaan Limbah pada Program P2L di Kota Bandar Lampung

This study aims to examine the level of community norm support and government support in enhancing the waste management skills of women farmers within the Sustainable Food Yard Program (P2L) in Srengsem Subdistrict, Bandar Lampung City, as well as to analyze the relationship between social norms and government support with the skill level of women farmers in managing household waste in the same area. This research was conducted in November 2021 in Srengsem Subdistrict, Bandar Lampung City, involving a total sample of 40 respondents selected through purposive sampling, comprising all members of the Kenanga Women Farmers Group (KWT). The study utilized both primary and secondary data and employed a non-parametric statistical analysis using Spearman’s rank correlation. The results indicate that the level of support from community norms and government initiatives in improving the skills of women farmers falls within the moderate category. This suggests that existing community norms and government support have not yet been fully effective in empowering women farmers to independently carry out waste reduction and management. Furthermore, the level of support from both community norms and the government shows a significant relationship with the waste management skills of women farmers in the P2L program. This implies that stronger adherence to supportive social norms and higher levels of government involvement contribute positively to the enhancement of women's skills in managing household wast

Perbandingan Kriteria dan Sub Kriteria Pengembangan Komoditi Unggulan Agribisnis di Polewali Mandar

Agroecological suitability, has high economic value, is in accordance with local socio-culture and has good technology and infrastructure. One of the regional approaches based on the development of regional superior commodities has a competitive advantage to produce one or several food commodities. Appropriate agroecological carrying capacity will be a major contributor to regional agricultural development. Therefore, the right regional development method is needed, the development of superior commodity-based agribusiness will have an important meaning for the preparation of regional development systems, especially Polewali Mandar Regency. The research was conducted in Polewali Mandar Regency from January to December 2024. Data collection methods were interviews, group discussions and document searches. Respondent sampling technique based on purposive sampling. Priority selection of superior commodities is carried out using the AHP method, Shift share, productivity calculations, and quantitative analysis. The results of the comparison matrix analysis of the criteria then agroecosystem considerations have an average elgen value of 0.49, indicating that this element must be considered in determining the priority scale developed. Then the second consideration is the economic aspect with an average elgen value of 0.23, human resources 0.16, socio-cultural 0.09 and carrying capacity 0.04. Analysis of alternative comparison matrix on economic, agroecosystem, socio-cultural, human resources and carrying capacity aspects of rice, cocoa, coconut and coffee commodities has the highest value. There are some commodities that need to be replaced such as the development of corn and papaya commodities. Commodity preference values based on consideration of criteria and sub-criteria, rice is the main choice with a higher commodity preference value of 0.4, coconut with a value of 0.2, cocoa 0.1, coffee 0.1, corn 0.007 and papaya 0.004.

Resiliensi Sosial Eks Pekerja Migran Indonesia (PMI) dalam Menghadapi Tantangan Degenerasi Petani

Farmer degeneration becomes a challenge for the integration of the farming community in Tanjakan Village, Krangkeng District, Indramayu Regency due to the high migration activity of young people to improve their economic and social status. This article aims to analyze in more depth the social resilience of former Indonesian Migrant Workers (PMI) in facing the challenges of farmer degeneration. The concept of social resilience is used to explore the social actions of former PMI in maintaining the integration of their social system. This study uses a qualitative method with a case study approach. The results of the study show that: First, farmer degeneration poses challenges to the social system such as the composition of the non-ideal social class structure, the fading of mutual cooperation values, and the scarcity of farmer labor. Second, the social actions of former PMI have an impact on the social system such as the existence of the middle class, strengthening of patron-client relationships, and alternative livelihood capital for the community. Third, analytically, the social actions of former PMI are a pattern of adaptation to the challenges of farmer degeneration so that social reintegration continues to occur even though the status quo of the previous system has begun to fade

Analisis Sumber Risiko Produksi Pakcoy dengan Menggunakan House Of Risk (Studi Kasus Sintesa Farm Lembang, Kabupaten Bandung Barat)

Sintesa Farm faces challenges in meeting the demand for pakcoy from distributors, as well as difficulties in maintaining product conformity to the specified standards. These problems are caused by various risks in production activities. This study aims to identify risk agent in pakcoy production at Sintesa Farm. This research uses a qualitative method with case study approach and the House of Risk (HoR) analysis. The results reveal that 12 out of 24 risk agent are classified as priority risk agent and contribute 80.9% to the overall identified risks. The risk source with the highest Aggregate Risk Potential value is attacked by root gall disease. The discrepancy in work procedures with the pakcoy production standard at Sintesa Farm was caused by the suboptimal implementation of the controlling function, which led to various risks caused by human resources

Persepsi Konsumen Terhadap Atribut Komoditas Tomat Sayur

One of the factors that drive the level of consumption of tomato vegetables is the needs, desires and perceptions of consumers. Purchasing decisions on a product can be influenced by a person's perception or attitude. Product attributes or product characteristics are an important thing to consider in analyzing a person's perception. The focus of this study is to determine consumer perceptions of vegetable tomato attributes. The number of samples taken in this study amounted to 100 respondents of the final consumers of the Caringin Main Market, Bandung City. This study uses descriptive analysis and mean score (spider web) to measure and determine consumer perceptions of vegetable tomato attributes. Based on the findings of this study, consumer perceptions of the attributes of color, size, taste, shape and freshness of respondents stated that there are three attributes that are most preferred and considered important in purchasing vegetable tomatoes, namely the attributes of color, size and freshness. While respondents consider the attributes of taste and shape as neutral attributes, meaning that these attributes are not the main factors considered by consumers in purchasing vegetable tomatoes

Pengaruh Terpaan Media Sosial Tiktok terhadap Minat Berkebun pada Followers @mini_garden12

Social media exposure is a condition in which individuals are exposed to information from social media such as Tiktok and can influence individual behavior including the formation of gardening interest. Gardening interest is a feeling of liking or being interested in doing gardening activities. This study aims to describe and analyze the effect of Tiktok social media exposure on gardening interest in @mini_garden12 followers. The research was conducted from October to December 2024 with the Tiktok account @mini_garden12 as the research location. The research method used is a survey with a quantitative approach. The research sample was determined by purposive sampling and taken by quota sampling with a total of 161 respondents. Data collection was carried out by distributing questionnaires and documentation. The data obtained were analyzed descriptively and quantitatively using multiple linear regression tests. The results showed that the level of media exposure, namely duration, frequency, and attention, was categorized as very high and the level of interest in gardening was categorized as high. The independent variables of duration, frequency, and attention with the control variables of age, gender, education, residence, and type of smartphone operating system simultaneously affect interest in gardening. The variables of frequency, attention, and residence have a partial effect on interest in gardening while the variables of duration, age, gender, education, residence, and type of smartphone operating system have no partial effect. The independent variables and control variables influence the interest in gardening on Tiktok @mini_garden12 followers by 59.8% which is classified as quite strong and the rest is influenced by other variables

Analisis Pembatalan Pesanan di Platform Shopee Menggunakan Seven Tools: Studi Kasus pada UMKM Puntang Coffee

Although e-commerce makes it easier for businesses to expand their markets, this convenience allows buyers to easily cancel orders, disrupting MSME operations. This research aims to analyze the main causes of order cancellations at the Puntang Coffee store on the Shopee platform and to formulate control proposals. This study uses a qualitative case study method, with data analyzed descriptively via the Seven Tools approach. The Pareto analysis shows that the dominant causes of cancellation are "Incorrect Order Input" and "Payment Failure". Root cause analysis reveals that "Incorrect Order Input" stems from internal factors such as a lack of product content standardization and slow seller response due to limited human resources. Meanwhile, "Payment Failure" is rooted in unconvincing product content, the absence of a proactive intervention SOP from the seller, and unexpected costs during checkout. It is concluded that the main causes are a combination of controllable internal factors and difficult-to-change external factors, with a cancellation pattern peaking at 11:00-14:00. Therefore, it is recommended to implement a product content SOP, optimize customer service through scheduled responses, apply proactive interventions for payments, and increase cost transparency