The theoretical status of the rare K --> pi nu nu, KL --> pi0 l+ l- and KL
--> mu+ mu- decays in the Standard Model is reviewed. Their sensitivity to New
Physics and their discriminating power is also illustrated.Comment: 5 pages. Talk given at the 7th International Conference on Hyperons,
Charm And Beauty Hadrons (BEACH 2006), 2-8 July 2006, Lancaster, U