Belle has observed surprisingly copious production of ψ(3770) in B
meson decay B→ψ(3770)K, of which the rate is comparable to that of
B→ψ(3686)K. We study this puzzling process in the QCD factorization
approach with the effect of S-D mixing considered. We find that the soft
scattering effects in the spectator interactions play an essential role. With a
proper parametrization for the higher twist soft end-point singularities
associated with kaon, and with the S-D mixing angle θ=−12∘, the
calculated decay rates can be close to the data. Implications of these soft
spectator effects to other charmonium production in B exclusive decays are
also emphasized.Comment: journal versio