Computer based training or distance education are facing dramatic changes with/nthe advent of standardization efforts, some of them concentrating in maximal reuse./nThis is of paramount importance for a sustainable -cost affordable- production of/neducational materials. Reuse in itself should not be a goal, though, since many/nmethodological aspects might be lost. In this paper we propose two content/nproduction approaches for the InterMediActor platform under a competence-based/nmethodology: either a bottom-up approach where content is designed from scratch/nor a top-down methodology where existing material can be gradually adapted to/nfulfil requisites to be used with maximal flexibility into InterMediActor.This work has been partially supported by Spanish CICYT under grant TIC-2000-0377