We discuss the associated W+/- H-/+ production at the CERN Large Hadron
Collider. The dependence of the hadronic cross section on the Higgs sector
parameters is investigated in detail in the framework of the general Two Higgs
Doublet Model (THDM). We study the possible enhancement of the THDM prediction
for the cross section compared to the prediction of the Minimal Supersymmetric
Standard Model (MSSM). We find regions in the THDM parameter space where the
THDM prediction can exceed the one of the MSSM by two orders of magnitude.
These regions of large cross section are in agreement with theoretical bounds
on the model, derived from the requirement of vacuum stability and perturbative
unitarity, and are not excluded by experimental constraints.Comment: 19 pages, 5 figure