Previous research has found gender differences in pro-environmental behavior (PEB) performance. Women typically score higher on environmental concern and show stronger inclination to engage in private or domestic PEBs (Tindall et al., 2003) and Allen et al. (2015) found that women are more likely to engage in efficiency upgrade PEBs. However, men show higher prevalence towards performing public PEB (Hunter et al., 2004). The present study recruited 313 Mturk participants. They were randomly assigned to one of six different norm levels. After exposure to a norm level, the experimental groups were provided the opportunity to perform the PEB. Participants then completed measures of environmental attitudes and were asked questions relating to their intention to partake in a list of PEBs in the coming six months. These related to efficiency upgrades, political PEB, home PEB, and travel PEB. We hypothesized that women would be more likely to engage in PEBs relating to home, travel, and efficiency upgrades when compared to men; and that men will be more likely to engage in political PEBs. Results yielded women scoring significantly higher on intention to engage in home PEBs (p \u3c .001) and travel PEBs (p = .016), but no significant difference was found for efficiency upgrades (p = .972) or political PEBs (p = .898). Knowing the tendencies and intentions behind different genders’ PEB performance allows us the opportunity to intervene based on both genders. While recognizing the nature of engagement on specific PEB, we can efficiently promote specific PEB engagement within groups
