We provide Standard Model expectations for the rare radiative decays B->K^*
gamma, B->rho gamma and B-> omega gamma, and the electroweak penguin decays
B->K^* l^+ l^- and B->rho l^+ l^- at the next-to-leading order (NLO), extending
our previous results to b->d transitions. We consider branching fractions,
isospin asymmetries and direct CP asymmetries. For the electroweak penguin
decays, the lepton-invariant mass spectrum and forward-backward asymmetry is
also included. Radiative and electroweak penguin transitions in b->d are mainly
interesting in the search for new flavour-changing neutral current
interactions, but in addition the B->rho gamma decays provide constraints on
the CKM parameters (\bar\rho,\bar\eta). The potential impact of these
constraints is discussed.Comment: 29 pages, LaTe