Global companies are strongly pressed by the need to simultaneously and equally efficiently manage globally, since the whole world for them is a single market, and locally, due to the fact that the world market makes a number of different and poorly connected markets. The global market today is extremely open and competitive and applicable to the entire world, in the presence of a large number of market operators. The goals and directions of globalization ( and its “conductors” embodied in the powerful multinationals and high-profit industries, such as military, cosmetic, pharmaceutical, etc. ), are increasingly turning to the demolition of the existing state borders and national, customs and trade barriers. And it is, and being an axiom of modern global business
