The South Africa Poultry Association remarks that frozen bone-in portions of fowls are imported at dumping prices, thereby negatively affecting the poultry industry within the entire SACU region. In this paper, we investigate how a 15 percent, 20 percent and 25 percent increase in anti-dumping duties imposed on frozen bone-in portions affects consumer prices. A fixed effect zero-truncated negative binomial regression and a two Stage Least Squares (2SLS) estimator were used in the analysis. Findings suggest that increasing anti-dumping duties will lead to a reduction in imports of frozen bone-in portions and this will translate into higher consumer prices ranging between 28.34 R/kg and 29.71 R/kg
