In Mexico, “Piloncillo” (unrefined brown sugar) production participates with 2.3% of the national production of sweeteners from sugar cane, with an average of 115 thousand tons. Among the major Piloncillo producing regions in the state of Veracruz the town of Huatusco has a 1,050 (ha) sugarcane crop area and a production of 73,500 ton (OIEDRUS, 2012). This is carried out in small peasant farms by traditional processes in which prevails a high intensity of family work and traditional manufacturing technology (Rodriguez, 2001) In this article the analysis of the critical factors of the success in the administration of the Piloncillo mills in the region of Huatusco is presented. The critical factors of success comprise a remarkable driving and regulating force of the power of adaptation, through which the strategic resources concentrates and allows to focus on the precise application of the resources for the creation of the competitive advantage. In the first part there is a diagnosis of Piloncillo production in the region. The second stage aims to define a framework for the issues raised in which the incidence of administration in the profitability of agribusinesses is analyzed. Finally, in the third stage there is the analysis of the results of the surveys and the conclusions and recommendations for the producers are presented
