This paper firstly introduced the PHP + Oracle database development technology. Based on B/S structure, using MVC (Model View Controller) framework development mode, and in line with actual demands of fresh agricultural products for e-marketing in Shanghai, it designed and expected to realize e-marketing system for fresh agricultural products in B2B2C mode. It made an in-depth analysis from system demands, design of functional modules, design of database, and relevant technologies for system realization
