In the context of Development of the West Regions and the construction of new countryside, on the basis of defining the concept of public goods, this article analyzes the status quo and layers of demand of rural public goods in western ethnic minority areas: the demand of rural public goods in ethnic minority areas shows "pyramid" structure, that is, the most basic layer is production-based rural public goods, followed by life-based rural public goods and democratic-management-based rural public goods. Finally the countermeasures for achieving effective demand of rural public goods are put forward as follows: adhere to customers (farmers)-oriented principle; innovate upon the rural residents' demand expression mechanism of public goods in ethnic minority areas; achieve diversification of supply subject of rural public goods in ethnic minority areas