Canola may be marketed as oilseed, oil or meal. Supply and demand of each of the
commodities is influenced by, physical factors associated with land and weather, substitute
commodity competition, land-use competition, production indirectly associated with canola
such as that within the livestock industry and the effects of technology and more specifically
plant breeding. Furthermore, domestic agricultural and international trade policies, standard
of living, and political stability of countries involved in the canola market together with
exchange rates will also affect supply and demand for canola products. The implications of
genetically modified canola also need to be understood along with each of the aforementioned
factors and their relationship with each other to help predict the future for this crop. This
paper provides such an overview and explains how Western Australia fits into the market
