The primary objective of supply chain management is to fulfill customer demands through the most
efficient use of resources, including distribution capacity, inventory and labor. A variety of optimizing aspects of the
supply chain include acts as a go-between with suppliers to reduce bottlenecks. The sales and operation planning is
becoming a requirement for doing well supply chain implementation.
There are many key opportunities for improving the export and competitive performances of the sector of certified
food products and eco-products. Romania has great openings for promoting and developing the ecological agriculture
due to an agricultural area of 14.8 million hectares and unpolluted soils.
One of the major points is to confine and maintain a greater part from the nationwide element of value chain during
the orientation of production and sales towards primary products. It is also required a better promotion of Romanian
food products on external markets, as well as a more intensive niche marketing and consolidation of the existing
ones. Another concern is to create a suitable manufacturing, processing and marketing system for food products,
aimed to suit the needs of national and foreign markets. The development of the research area of activities related to
food products and markets has to be also increased
