Supply chains for fresh fruit and vegetables, are going through considerable re-shaping phase worldwide.
This study analyses the trends which impose those changes and focuses mainly at the wholesale and export
trading of the Euro-Mediterranean supply chain (namely, on how fruit and vegetable producer, wholesale
and export firms react to the market forces that direct them).
Producer organizations and wholesale firms one the one hand of The Netherlands, Germany and other EU
member countries, and of Non- EU Member Mediterranean countries, on the other hand, are the subject of
this study. Two graphical representation of the Dutch and the German supply chains respectively are
presented here as the main instrument to demonstrate the dynamics of the sectors structure, by describing
the position, function size and development for the main chain partner in each of the aforementioned
markets. The Euro-Med dimension of the fruit and vegetable supply chain, is analyzed by attempting an
impact assessment and an estimation of the potential development of further supply chain integration or
collaboration between firms in EU member countries and Mediterranean partner countries.
The existing policy framework (the CMO for the fruit and vegetable sector of the CAP), is also taken into
consideration as it particularly affects the relationships developed between producer organizations and
wholesale firms and retail chains
