This research was conducted to analyze and examine the effect of price, promotion, and facilities on purchasing decisions of Samurai spray paint at PT. Wstandard Mega Abadi. The total population is 152 customers, using the Slovin formula, a sample of 110 customers is obtained. The sampling technique used simple random sampling. Data_analysis techniques used are classical assumptions, multiple linear regression, and hypothesis testing. The hypothesis partially and simultaneously obtained that the variable price, promotion. and facilities partially and simultaneously have a positive and significant effect on the decision to purchase Samurai spray paint by using a comparison of the value of tcount > ttable and Fcount > Ftable.
Penelitian ini dilakukan untuk menganalisisodan menguji pengaruh harga, promosi dan fasilitas terhadap keputusan pembelian cat semprot Samurai pada PT. Wstandard Mega Abadi. Jumlah populasinya berjumlah 152 pelanggan, dengan menggunakan rumus slovin diperoleh sampel sebanyak 110 pelanggan. Teknik pengambilan sampel dengan menggunakan simple random sampling. Teknik analisis_data yang digunakan adalah asumsi klasik, regresi linear berganda dan uji hipotesis. Hipotesis secara parsial dan simultan diperoleh bahwa variabel harga, promosi. dan fasilitas secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan_pembelian cat semprot Samurai dengan menggunakan perbandingan nilai thitung > ttabel dan Fhitung > Ftabel
